Political Parties missing opportunities to engage with constituents, warns Punch : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Political Parties missing opportunities to engage with constituents, warns Punch

August 6, 2012

Political Parties missing opportunities to engage with constituents, warns Punch
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 08/06/12 — Integrated search, social and PR Company, Punch Communications, applauds Washington State’s introduction of its Facebook application for voter registration, recommending UK political parties take heed and look towards the integration of social media within broader political and PR agendas.

Following the recent integration of Facebook as part of the voting registration process, the state government of Washington has become the first to apply this degree of social media into its PR planning for local elections. The co-director of the elections Shane Hamlin said “more people are going online for services, this is a natural way to introduce people to online registration and leverage the power of friends on Facebook to get more people registered."

In contrast, a recent study by Cheetham Bell JWT in May found the UK’s three leading political parties’ social campaigns to be a ‘lazy and uninspiring use of social media’. The report found that in the penultimate month before the election, across all social channels of the Conservative, Liberal Democrats and Labour parties, a mere 68 Facebook statuses and 79 twitter posts were posted. In addition to the lack of social media outreach activity and low engagement effort, each party website ranked no higher than fourth on Google’s search results for local elections.

According to eMarketers, an estimated 20 million people in the UK are set to be online through mobile technology by 2015. Not only is it beneficial to incorporate social media applications within political campaigns but it is also of top importance to optimise them for mobile use. This has the potential to completely alter the general election results as a more diverse audience is introduced.   

Georgina Dunkley, account director at Punch Communications said: “We at Punch applaud the recognised value of social media within any area of business. This is an excellent example of how political parties and governments are now utilising social networks, further highlighting their effectiveness in increasing engagement and enhancing natural growth. Using new and unique ways of presenting your online PR can be great for your reputation provided they have purpose and are well thought through.”

The introduction of a similar social voter registration application to UK politics could see a rise in involvement if initiated for the 2015 general elections and could certainly assist in shaping the way forward for political affairs.

For more information about Public Relations Consultants, Punch Communications and to see how an integrated PR, social and SEO Agency  could benefit your business, please visit www.punchcomms.com, or call 01858 411 600.

-Ends-

Contact: Georgina Dunkley on 0044 1858 411 600, info@punchcomms.com

Media Contact Name: Georgina Dunkley
Media E-mail:
Company Contact Name: Punch Communications
Company E-mail:
Company Phone: 01858 411 600
Company Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BANKING AND FINANCIAL NEWS, BREAKING NEWS, Politics, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

GeneSegues Therapeutics Awarded Contract For Development of Nanocapsule-based Vaccine for Biodefense Pathogen

MINNEAPOLIS, MN 12/18/14 · Company Collaborating With U.S. Army Researchers on Topically...

Enjoy a Virtual Tour of Canada's Favourite Spa

GRAFTON, ON 12/16/14 · A brand new tour of Ste. Anne's Spa...

Bahama Beach Club Hosts Christmas and 12th New Year’s Eve Party

Treasure cay 12/13/14 · If you're looking for the perfect place to...

Opportunistic Brand Savvy Investors set to snap up Stackcap Patent

London, UK 12/11/14 · Business savvy investors welcomed an exciting opportunity this...

Newborn Foundation Applauds Reauthorization of Newborn Screening Saves Lives Act

WASHINGTON, D.C. 12/11/14 · The U.S. House of Representatives has passed H.R....

SecurifyApp makes it safe to be Home Alone during this holiday season

New York, New Yrok 12/10/14 · More Americans fall victim to accident, theft and...

Routehappy Raises $3.3M in Funding to Expand Airline & Distributor Products

NEW YORK 12/10/14 ·  -- Routehappy, the product differentiation platform for air travel,...

Spa Lovers Select Ste. Anne's as Canada's Top Destination... Again!

GRAFTON, ON 12/04/14 · Spafinder Wellness once again has awarded Ste. Anne's...

Who Couldn`t Use a Hug? Announcing the HugTrain 6th Annual Hug Tour Dec 2014

Montreal, Quebec, Canada 12/03/14 · Cross Continental Canadian-U.S. Train Journey to Raise Spirits...

Zikto announces stretch goals for successful Kickstarter campaign

Los Angeles/Seoul, Korea 12/01/14 · Campaign reaches global audience! Riding high on the accomplishment...

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...