Brands considering a strapline change should ask what customers think, advises Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Brands considering a strapline change should ask what customers think, advises Cint

August 23, 2012

Brands considering a strapline change should ask what customers think, advises Cint

Stockholm, Sweden (RPRN) 08/23/12 — Brands that are considering changing their straplines should first carry out market research to increase the likelihood of customers staying loyal to the company, according to market research tools provider, Cint.

A company’s slogan reflects what the brand stands for and enables customers to identify its values. It is expected that retailers live up to whatever they promise – for example, UK retailer John Lewis’s customers understand that the brand is ‘never knowingly undersold’. Therefore, when looking to refresh a strapline, brands must be aware that existing consumers will have certain expectations and, consequently, seeking their opinion is vital.

Simply altering a slogan that customers have learnt to trust could have a detrimental effect. It may remove the ability for consumers to connect with the brand and even a small change could lead to a large change in the market position of the business. Shoppers need to have confidence in brands and without asking for their opinion on changes, a brand could be doing more harm than good.

The Co-operative Group, the UK’s largest mutual retailer, is currently in the process of piloting a new strapline, ‘Good for Everyone,’ in selected food stores; it was decided that its ‘Good with Food’ slogan did not appropriately cover all aspects of the company, which include banking, travel, funeral services, as well as supermarkets.

Chief executive of Cint, Bo Mattsson, comments: “When considering a strapline change, it is necessary for decision makers to view initial research as an investment rather than an expense. Shoppers are becoming increasingly savvy, therefore brands should take every necessary step to instill a sense of confidence and reassure customers that their values and culture remain of the utmost importance. Any changes that might affect this confidence require a degree of market intelligence in order to maintain that sense of trust and rapport between brand and consumer.

“Furthermore, testing ideas and carrying out consumer research is an effective way of putting a brand name at the forefront of consumers’ minds. When a customer knows that their opinion is valued and could influence the outcome of a brand’s future, it has the potential to lead to steadfast loyalty and, therefore, an increase in purchases by those shoppers.”

For further information on carrying out consumer research and market research panel management, visit www.cint.com

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 441858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Punch Communications
Click here to see all news from this author/company

Filed Under: BANKING AND FINANCIAL NEWS, BUSINESS NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

3 M's - Making Manners Matter

Windsor, Ontario 04/19/14 · 3 M's Making Manners Matter Getting people to improve...

VHL Developments to Start Phase 2 of 2150Condos Project

Toronto, ON 04/19/14 · VHL Developments is pleased to announce they will...

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...

Students Create Online Planetary Improvement Network

BOURNEMOUTH, UK 04/04/14 ·  Students from Oxford and Harvard, in cooperation with...

Sharing Meals Online May Reduce Loneliness and Improve the Dining Experience

BOURNEMOUTH, UK 04/04/14 ·  An online eating trend that began in Korea...

Consiglio’s Kitchenware & Gift Offer 4-Year Warranty on Latest Saeco Espresso Machines

Toronto, ON 04/01/14 · Leading provider of brand name kitchenware, Consiglio’s Kitchenware...

5 Tips for Finding A Reputable Luxury Property Auction House

Charlotte, North Carolina 03/28/14 · - Advice for Homeowners Seeking to Auction Their...

UN Commission Call for Increased Efforts to Promote Gender Equality in ‘Post-2015 Agenda’ Welcomed

Toronto, ON 03/28/14 · Children’s organization, Plan International welcomes the strong call...