Brands considering a strapline change should ask what customers think, advises Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Brands considering a strapline change should ask what customers think, advises Cint

August 23, 2012

Brands considering a strapline change should ask what customers think, advises Cint

Stockholm, Sweden (RPRN) 08/23/12 — Brands that are considering changing their straplines should first carry out market research to increase the likelihood of customers staying loyal to the company, according to market research tools provider, Cint.

A company’s slogan reflects what the brand stands for and enables customers to identify its values. It is expected that retailers live up to whatever they promise – for example, UK retailer John Lewis’s customers understand that the brand is ‘never knowingly undersold’. Therefore, when looking to refresh a strapline, brands must be aware that existing consumers will have certain expectations and, consequently, seeking their opinion is vital.

Simply altering a slogan that customers have learnt to trust could have a detrimental effect. It may remove the ability for consumers to connect with the brand and even a small change could lead to a large change in the market position of the business. Shoppers need to have confidence in brands and without asking for their opinion on changes, a brand could be doing more harm than good.

The Co-operative Group, the UK’s largest mutual retailer, is currently in the process of piloting a new strapline, ‘Good for Everyone,’ in selected food stores; it was decided that its ‘Good with Food’ slogan did not appropriately cover all aspects of the company, which include banking, travel, funeral services, as well as supermarkets.

Chief executive of Cint, Bo Mattsson, comments: “When considering a strapline change, it is necessary for decision makers to view initial research as an investment rather than an expense. Shoppers are becoming increasingly savvy, therefore brands should take every necessary step to instill a sense of confidence and reassure customers that their values and culture remain of the utmost importance. Any changes that might affect this confidence require a degree of market intelligence in order to maintain that sense of trust and rapport between brand and consumer.

“Furthermore, testing ideas and carrying out consumer research is an effective way of putting a brand name at the forefront of consumers’ minds. When a customer knows that their opinion is valued and could influence the outcome of a brand’s future, it has the potential to lead to steadfast loyalty and, therefore, an increase in purchases by those shoppers.”

For further information on carrying out consumer research and market research panel management, visit www.cint.com

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 441858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Punch Communications
Click here to see all news from this author/company

Filed Under: BANKING AND FINANCIAL NEWS, BUSINESS NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Featured on Global Health Panel at Annual Patient Safety Science and Technology Summit

SAINT PAUL, MN and IRVINE, CA-- 01/23/15 ·  - The Newborn Foundation, an international nonprofit leveraging medical...

Cape Coral Waterfront Estate Known as “The UPS House” to be Sold at February 10th Absolute Auction

Fort Myers, Florida 01/21/15 · Truck Driver Turned Executive Selling Florida Riverfront Dream...

Studio One selects Visual 2000 End2End Suite of Fashion Business Solutions

LONDON, UK 01/20/15 · Visual 2000 International announces manufacturer Studio One  are...

CPD Seminar: How Skill Trade Workers Will be Effected by Express Entry

Vancouver, BC - 01/19/15 · Ashton College Announces Seminar Addressing Express Entry - New...

Dr. Ken Pool, IT Pioneer, dead at 62, leaves a rich legacy in health data standards and public health

ARLINGTON, TX 01/17/15 · With deep sadness  OZ Systems announces the sudden passing...

Dr. Ken Pool, Founder and Chairman of Dallas-based OZ Systems, Dies at 62

ARLINGTON, TX 01/16/15 · It is with deep sadness that OZ Systems announces...

Real Estate Auction – Is It Right for You?

Charlotte, NC 01/12/15 · Luxury homeowners looking to sell their estates face...

Philippines to Host Largest Crowd in Human History

Manila, Philippines 01/12/15 · The largest gathering of humans ever recorded will...

First Dedicated Canadian Bitcoin Price Index Launched

Vancouver, BC 01/08/15 · The Canadian Bitcoin Index (CBIX) created by Vancouver...

OnServe & Learning Brick has expanded to Niagara/Southwestern ON.

Kingston, ON 01/06/15 · Onserve is your trusted IT services company in...

Music Host Network Wants Writers Now!

LOS ANGELES 01/06/15 · The Music Host Network, a music media site...

Identify genuine web traffic from bots and botnets

SAN FRANCISCO 01/06/15 · As a provider of high-quality web traffic, Traffic...

Author Manfred Popp publishes - You can do what I did: lose weight, improve your health, stay fit -

Gaimersheim / Germany 01/06/15 · New book from author Manfred Popp about Weight...