The Importance of Increasing Brand Awareness Through Public Relations : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

The Importance of Increasing Brand Awareness Through Public Relations

September 3, 2012

The Importance of Increasing Brand Awareness Through Public Relations

SAN FRANCISCO (RPRN) 09/03/12 — It is unfortunate that most brands today have failed to command attention as they had been introduced into the market by using advertising rather than public relations.

 After all, public relations play a role that is long term, in order to create a positive perception for any new brand. The communications conscious society of today is bombarded with commercial messages all the time. In order to create a place in this saturated marketplace, it needs to be able to generate as well as command favorable publicity in the media.

 This is where a press release or a newswire plays a major role as it helps to educate and to build customer loyalty for the brand. Also, many people hardly believe all that they see in advertisement. Rather, they attach much more credibility to all that is being communicated through press release. As a matter of facts, it is reported in a Nielsen's press release that "Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising."

You need to select a credible newswire that is written as well as effectively timed in order to hype your media announcement. 

This way you can get added exposure to the media as well as to your potential customers who are searching for your products or services online.

 

Public relations is being effectively used in order to mitigate and even manage all kinds of brand related crisis. It becomes much easier to shape opinion, inspire action and even be able to change perspectives about brands, once you tend to use press release.

All that you need to do is to place your press release in a strategic way so that the company is able to display its hold on its brand values, credibility as well as consistency.

 Public relations is all about managing reputation besides being able to connect the brand with customers. While advertising is a one-way communication, public relations places its emphasis on two-way communication as it ensures feedback from customers.

Media Contact Name: Ane
Media Web Address: www.annehowardpublicist.com
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...