m62 Proves that Presenters Should Use Slides that Don’t Make Sense : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

m62 Proves that Presenters Should Use Slides that Don’t Make Sense

September 20, 2012

m62 Proves that Presenters Should Use Slides that Don’t Make Sense

Liverpool, UK (RPRN) 09/20/12 — m62 visualcommunications, the global leader in presentation effectiveness, has worked with The University of Central Lancashire to produce a study that reveals that presenters should use slides that don’t make sense.

Presenters worldwide use PowerPoint every day, but many use static, self-explanatory slides. For years, m62 has asserted that presenters should instead use slides that don’t make sense to engage the audience, and a recent study conducted in association with The University of Central Lancashire has proven this to significantly increase the transfer of information.

A joint study recently carried out by The University of Central Lancashire and m62 revealed that participants experienced far better recall of presentations using Visual Cognitive Dissonance (VCD) than the next best alternative. Visual Cognitive Dissonance presents something visually that doesn’t make sense at first, and so forces the audience to pay attention in order to solve the puzzle. This technique, developed by m62, keeps the audience engaged with the content, as their brains seek to know what is going to happen next.

The study revealed that VCD has a significant impact on audience recall when incorporated into PowerPoint design. In all instances, recall was the same or better for VCD presentations one week after the presentation than it was immediately following the next best alternative presentation.

Nicolas Oulton, Founder and CEO of m62, commented:

“This technique is something that we have always used to keep the audience’s attention on the presenter, and the results of this study have huge implications for training or sales presentations. We’re delighted to have this academically tested, and are looking forward to pushing the boundaries of presentation psychology in the future.”

m62 has produced over 10,000 presentations for clients around the world, including blue chip companies such as Siemens, Microsoft, and Hewlett-Packard. m62 offers a range of services and its website hosts a range of informative articles and free downloads, including PowerPoint templates. For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net

Media Contact Name: Jessica Pyne
Media E-mail:
Media Phone: 0151 214 0737
Media Web Address: www.m62.net
Company Contact Name: Jessica Pyne
Company E-mail:
Company Phone: 0151 214 0737
Company Web Address: www.m62.net
About the author:

m62 is the global leader in presentation effectiveness, from offices in the UK, USA, and Singapore.
PowerPoint design for sales presentations, marketing presentations, training presentations, and investor presentations; PowerPoint training; and presentation skills training.

http://www.m62.net/

Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Cancer Drug Developer GeneSegues Therapeutics Names Laura Morris Brod as CEO

MINNEAPOLIS, MN 10/29/14 · Company Positioned to Accelerate Growth Plans GeneSegues Therapeutics, a...

Una solución moderna de tratamiento para el cáncer de seno

Miami, FL 10/29/14 · - Innovative Cancer Institute de South Miami, Florida,...

Cody Bollerman Digital Poised To Shake Things Up In The Business Consulting And Digital Marketing Sectors

San Diego,Calif. 10/24/14 · SAN DIEGO-BASED CODY BOLLERMAN DIGITAL POISED TO SHAKE THINGS UP...

UK’s first night job site launches

London, UK 10/24/14 · Night jobs search service launched in the United...

Bloody Good Tv Runs $10,000 Horror Movie Watching Contest On PublicVine

Florence, Alabama 10/24/14 · This Halloween, consumers can register to win up...

Ultraseal International aiming for hat-trick

Coventry, West Midlands 10/23/14 · Ultraseal International, a global leader in finding solutions...

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...