ROKK offers the quality needed to infiltrate a monopolised market : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

ROKK offers the quality needed to infiltrate a monopolised market

October 10, 2012

ROKK offers the quality needed to infiltrate a monopolised market

Leics, UK (rushPRnews) 10/10/12 — Following recent reports claiming that consumer demand for premium and super-premium ice cream presents a viable avenue for SME and start-up manufacturers to be successful in a monopolised UK ice cream market, ROKK Processing, the award winning manufacturer of high-end ice cream manufacturing machinery, warns that to create a premium product, relying on quality ingredients is not enough and the manufacturing processes are equally as important.

The reports, that also mention regional products and ingredients as accompanying factors that should be taken into consideration, highlights the true extent of the monopolisation that just two major manufacturers have on the UK market. Anglo-Dutch giant, Unilever, is predicted to hold around 40 per cent whilst UK based R&R isn’t too far behind with around 30 per cent. Of the remaining 30 per cent, it’s claimed that up to 20 per cent is held by medium sized manufacturers with no specialisation bar mass production, leaving just 10 per cent to be split between the SMEs and start-ups.

With this minimal share available, defining and creating a specialisation and market niche is essential if smaller players are going to be able to not only enter, but survive the industry.

Phil Darvell, managing director of ROKK Processing, commented: “Remove the major players from the picture and a specialised market worth an estimated £120 million per year is left to be divided between around 100 manufacturers. If that was divided equally then there would perhaps be enough to go around, but it isn’t. As a result the reports are very right in saying that manufacturers need to find a specialism if they’re to enter and survive the tough environment and, if the consumer wants quality then fulfilling that requirement is a good place to start when defining a niche. However, quality isn’t just achieved by using great ingredients – it needs to be handled, mixed and frozen in the appropriate manner and that requires the appropriate machinery.”   

ROKK not only prides itself on the quality of materials and components used in making its machines, but also on the quality of the end product that its machines are able to process. It understands that for ingredients to combine to create a premium or super-premium ice cream, they need to be treated with care and worked in a way that suits the ingredient to guarantee that the very best is extracted and, each achieves its individual purpose.

As such, each ROKK machine in its range of freezers, fillers and feeders as well as its ice cream pasteuriser and mix plant are all constructed on a 100 per cent stainless steel over-sized chassis to reduce vibrations, noise pollution and guarantee long-lasting reliability. The inner working parts are a unique blend of stainless and special alloys to allow different sectors to efficiently and effortlessly work together. Here, only the very best, industry-recognised, components are used to guarantee that each machine is of the highest quality and extremely reliable. The combination provides the platform required to get the most from the ingredients and create the premium ice cream that the market craves.

On an individual basis, ROKK incorporates numerous innovative yet proven mechanical devises to ensure that each not only completes its task but, does it in such a manner that is beneficial to the production line and the end product.

Phil continued: “We’re not here to be the cheapest, that has never been our aim, but we do offer the best return on investment and a ROKK Industrial ice cream machine will certainly increase the chance of survival by providing the necessary standard of equipment needed to create a specialist, premium product. You could say we’ve found our niche in quality and as a result, now provide the tools so others can find theirs.”

For more information about ROKK Processing or its range of ice cream machinery, please visit www.rokk-processing.com or call +44 (0)1455 220 179.

 

­-Ends-

Media Contact Name: Ben Leuty
Media Phone: 01455 220179
Media Web Address: www.rokk-processing.com
Company Contact Name: Ben Leuty
Company Phone: 01455 220 179
Company Web Address: www.rokk-processing.com
About the author:

Machinery World 

http://machineryworld.co.uk/

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Why Starting Off with VPS Hosting is a Wise Decision

London, UK 06/27/16 · You may have heard the term ‘VPS Hosting,...

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...

A Look Back at RPRNmag Newsmagazine Crowdfunding Stories

San Francisco 06/09/16 · CROWDFUNDING A Look Back at Crowdfunding Campaigns: From Wood...

RPRNmag Newsmagazine Top Stories in May: Robotics & Education

San Francisco 06/07/16 · Recap Stories for the Month of MayLooking back...

Top 5 Must-Have Technologies for Startup Businesses

San Francisco 06/07/16 · Find the Secret to Making Your Small Business...

Ultraseal explains the transformation of casting impregnation at conference in Mexico

Querétaro, Mexico 06/07/16 · The transformation of casting impregnation into a two-stage,...

Diligence International Knows Latin America

Carrollton, TX 06/03/16 · As global investigators, Diligence International Group, LLC (www.digroup-us.com)...

Losode Makes The Second Round at Voom2016

LONDON, UNITED KINGDOM 06/01/16 · Losode set to disrupt the global fashion industry...

$20 Off PR Events Coupon. Publish Your Press Release Today

San Francisco 05/31/16 · RushPRNews' motto is PR Made Easy, and we are...