Hiring machinery allows businesses to continue production without immediate bulk financial commitment, says ROKK : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Hiring machinery allows businesses to continue production without immediate bulk financial commitment, says ROKK

October 17, 2012

Hiring machinery allows businesses to continue production without immediate bulk financial commitment, says ROKK

Leics, UK (RPRN) 10/17/12 — When a machine terminally breaks down, finding a replacement quickly is often the manufacturer’s priority, at times regardless of price and complete suitability, to avoid interruption to production. However, in this situation hiring machinery is often the best resolve as it allows manufacturers to maintain and concentrate on production without having to make hasty and financially substantial purchasing decisions, says ROKK, the award winning manufacturer of high-end ice cream machinery.

In 2011, English Lakes Ice Cream, one of the country’s finest producers of luxury ice cream and sorbets, faced just this quandary when its ice cream filling machine broke and threatened to disrupt its production volumes during a vital period – hire as a short-term resolution or hurriedly purchase a machine outright?

During this extremely busy time, English Lakes didn’t have the time it required to perform research into replacement machines to the point where it would be happy to part with large sums of money so, therefore, opted to hire.

English Lakes subsequently contacted ROKK being aware of not only the quality of the machinery at hand but also its cost-effecting hiring options. Ordering the RR3800 rotary ice cream filling machine, ROKK’s team of experienced engineers were able to deliver and install the machine quickly, allowing English Lakes to continue production volumes within a matter of days.

Peter Fryer, Co-Founder of English Lakes Ice Cream, commented: “It really is a horrible situation to be in and I’m sure other manufacturers who have experienced it have jumped in feet-first and made huge financial commitments without knowing the first thing about the machine they are buying. ROKK’s hiring option allowed us to get a replacement quickly and without having to outlay thousands and thousands of pounds to do so. Its service and engineers were second-to-none and before we knew it we were back on track to meet the production demands of our suppliers and distributors.

“Hiring would have given us the time to search the market for a suitable replacement after the business had passed one of its busiest periods. As it happens, the machine surpassed all of our expectations. The build quality as well as the quality of the end product was incredible and reflected our company values perfectly – we were so impressed that we actually bought the machine outright a few weeks later.”

Mark Gudgeon, managing director of ROKK, commented: “When a machine breaks down, panic naturally takes over which can result in manufacturers buying the first available replacement they come across – even if it’s not completely suitable. Despite ultimately purchasing the filler, English Lakes initially removed this stress and concentrated on production through hiring. Although not really a suitable long-term solution, in the short-term, it can often be the most financially sensible option.”

Following the incident, English Lakes Ice Cream has continued production of its 40 flavours of ice cream and sorbet, including a specially formulated range suitable for diabetics and those with dietary requirements, and is continuing to supply local shops, supermarkets, pubs and hotels throughout the Cumbria and Lake District area.

ROKK offers a range from machinery including mix plants and continuous freezers, fillers and an ice cream fruit feeder. For more information about ROKK, its machinery or its hiring service, please visit www.rokk-processing.com .

Media Contact Name: Ben Leuty
Media Phone: +44 (0)1455220179
Media Web Address: www.rokk-processing.com
Company Contact Name: Ben Leuty
Company Phone: +44 (0)1455220179
Company Web Address: www.rokk-processing.com
About the author:

Machinery World 


Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. (www.digitaltrafficsystems.com)(DTS) has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...

Hilltop Subtainable Grown Christmas Trees Make it Easier to Enjoy a Real Christmas Tree With New Delivery Service

New Brunswick, Canada 10/27/15 · Hilltop <hilltop-tree-delivery.com> grows Christmas trees sustainably on family-run...