Giving people a greater opportunity to shape future products can instill loyalty, advises Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Giving people a greater opportunity to shape future products can instill loyalty, advises Cint

November 21, 2012

Giving people a greater opportunity to shape future products can instill loyalty, advises Cint

Stockholm, Sweden (RPRN) 11/21/12 — Across the majority of sectors over recent years, brands have witnessed customer loyalty decline. In response, Cint, a global provider of consumer research tools, suggests one simple way of encouraging customers to be more faithful is to offer them more opportunities to change the shape of new and existing products.  

The decline in brand allegiance is predominantly due increased competition; advances in technology, the strength of brands and their appetite to entice new customers and, of course, the intense recessionary environment are all factors. Finding ways to stand out from competitors is becoming increasingly difficult and with marketing budgets still suffering from the economic downturn, solutions must be cost effective as well as provide return on investment.

Do-it-yourself (DIY) research tools not only allow brands to obtain market insight, which can be fed into marketing and PR strategies, but they can also be used to gather creative ideas about the future of the business and its products. People respond positively when they feel their opinion matters, so when it comes to helping shape forthcoming products based on their personal needs, having a voice is a driver for loyalty.

Bo Mattsson, CEO of Cint, comments: “In one of our own 2012 surveys, we found that 56 percent of people felt more loyal when a brand takes the time to ask for their opinions and 62 percent would be more inclined to buy from them.

“People like having the opportunity to voice their opinions so asking how products could be altered or created based on personal tastes could be the catalyst brands need to stand out in the marketplace. Utilizing DIY market research software is a very fast and cost-effective way of gathering opinion; with Cint Access, surveys can be deployed in minutes to the demographic of choice and the price per response is detailed up front.”

For more information on Cint’s market research tools and how to access opinions from over 7 million people in 50 countries, visit www.cint.com.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Ultraseal International expands thanks to export success

Ann Arbor, MI 04/23/14 · Ultraseal International, the global leader in solutions to...

Kaigai Lifestyle Properties Announces Addition of a Brazilian Development to its Portfolio

Oakville, ON 04/22/14 · – International real estate advisors, Kaigai Lifestyle Properties,...

The Environmental Impact of Creek Excavation: Where Science and Nature Meet

London, United Kingdom 04/21/14 · Excavation is one of the most important and...

DEA HOLDS ITS EIGHTH PRESCRIPTION DRUG TAKE BACK DAY ON SATURDAY APRIL 26

Washington, D.C. 04/21/14 · -- After collecting more than 1,700 tons of expired,...

3 M's - Making Manners Matter

Windsor, Ontario 04/19/14 · 3 M's Making Manners Matter Getting people to improve...

VHL Developments to Start Phase 2 of 2150Condos Project

Toronto, ON 04/19/14 · VHL Developments is pleased to announce they will...

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...