Giving people a greater opportunity to shape future products can instill loyalty, advises Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Giving people a greater opportunity to shape future products can instill loyalty, advises Cint

November 21, 2012

Giving people a greater opportunity to shape future products can instill loyalty, advises Cint

Stockholm, Sweden (RPRN) 11/21/12 — Across the majority of sectors over recent years, brands have witnessed customer loyalty decline. In response, Cint, a global provider of consumer research tools, suggests one simple way of encouraging customers to be more faithful is to offer them more opportunities to change the shape of new and existing products.  

The decline in brand allegiance is predominantly due increased competition; advances in technology, the strength of brands and their appetite to entice new customers and, of course, the intense recessionary environment are all factors. Finding ways to stand out from competitors is becoming increasingly difficult and with marketing budgets still suffering from the economic downturn, solutions must be cost effective as well as provide return on investment.

Do-it-yourself (DIY) research tools not only allow brands to obtain market insight, which can be fed into marketing and PR strategies, but they can also be used to gather creative ideas about the future of the business and its products. People respond positively when they feel their opinion matters, so when it comes to helping shape forthcoming products based on their personal needs, having a voice is a driver for loyalty.

Bo Mattsson, CEO of Cint, comments: “In one of our own 2012 surveys, we found that 56 percent of people felt more loyal when a brand takes the time to ask for their opinions and 62 percent would be more inclined to buy from them.

“People like having the opportunity to voice their opinions so asking how products could be altered or created based on personal tastes could be the catalyst brands need to stand out in the marketplace. Utilizing DIY market research software is a very fast and cost-effective way of gathering opinion; with Cint Access, surveys can be deployed in minutes to the demographic of choice and the price per response is detailed up front.”

For more information on Cint’s market research tools and how to access opinions from over 7 million people in 50 countries, visit www.cint.com.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Team Building Programs In a Rejuvenating Environment

GRAFTON, ONTARIO 08/14/14 · The knowledgeable and professional conference management team at...

Robin Williams Press Conference Prepared Statement - death by asphyxiation

San Rafael, Calif. 08/13/14 · My name is Keith Boyd. I am a Lieutenant...

A New and Intriguing shop now open in Vancouver

Vancouver, BC, Canada 08/13/14 · A quaint little green cottage that looks like...

Caring Alernatives Serving Monroe For Over 28 Years

MONROE, MI 08/12/14 · Caring Alernatives, Inc. offers services designed to help...

Investigation into Death of Actor Robin Williams

SAN RAFAEL, Calif. 08/11/14 · On August 11, 2014, at approximately 11:55 am,...

Bell Lifestyle Products Offers Erosyn to Help Women Enhance Their Sexual Energy

Mississauga, ON 08/08/14 · Mississauga, ON-based natural health supplements specialist Bell Lifestyle...

Philadelphia Promoters (The Heavy Hitters of Comedy) Produces Weekly Comedy Line-Up

Philadelphia, PA 08/08/14 · Philadelphia is known for it’s comedy venues and...

Bell Lifestyle Products’ Eroxil Supports Men’s Optimal Sexual Stamina

ONTARIO 08/05/14 · Mississauga, ON-based providers of natural health products, Bell...

Solexel Raises $31M to Commercialize High‐Performance, Thin‐Crystalline‐Silicon Solar Modules

Milpitas, California, 08/04/14 · Solexel, a venture‐backed solar cell and module manufacturer...

yWorld a New Vancouver Based Tech Company Launches Innovative Digital Conferencing Platform

Vancouver, B.C. 07/30/14 · Vancouver-based yWorld is pleased to announce that they...

Ste. Anne's Spa Nominated for Favourite Wellness Property in Canada

GRAFTON, ONTARIO 07/29/14 · Spafinder Wellness 365™ announced that Ste. Anne's Spa...

The new language exchange app is here! As easy as learning Chinese!

SAN FRANCISCO 07/23/14 · The new language exchange app ‘Social Language’ is now...

Xpressivo live on KickStarter! Get a Jolt!

SAN FRANCISCO 07/23/14 · Xpressivo: Start It Up!   Get a jolt today! Xpressivo’s new...