AuthorRank’s Increase in Influence Could Be One of Google’s Key Ranking Factors in 2013, Says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

AuthorRank’s Increase in Influence Could Be One of Google’s Key Ranking Factors in 2013, Says Punch Communications

November 28, 2012

AuthorRank’s Increase in Influence Could Be One of Google’s Key Ranking Factors in 2013, Says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

Leicestershire, UK (RPRN) 11/28/12 — In 2013, one of the key factors of Google’s algorithm and how it ranks content could be AuthorRank, according to integrated search, social and PR agency Punch Communications.

AuthorRank, also known as ‘Agent Rank’ in Google’s patent, is a method used by the search giant to measure content quality. Historically a measure of content quality would be based purely on the authority of the domain or page that the piece was hosted on. However, Google is continually refining its methods of judging page quality by accounting for ‘human’ factors such as social engagement.

AuthorRank offers writers the opportunity to increase their influence online, particularly through Google, by measuring the volume of social engagement of each piece of content. Endorsements, including comments and recommendations (tweets, +1s, shares and likes), from influential users will build AuthorRank and the search engine’s perceived level of content quality.

This algorithm evolution uses rich snippets to identify the links between authors and content, while using social factors to judge influence. Therefore it can be expected that in the coming year many businesses will continue using social along with mark-up languages, such as schema.org, across their websites in a bid to claim prominent positions within the SERPs.

Keredy Andrews, account director of integrated social search, SEO and PR company Punch Communications, said: “In the past year Google has continually refined and emphasised its focus on social influence as a ranking factor within the SERPs, and 2013 will see this trend continue. AuthorRank will increasingly be used by the search engine to measure each writer’s influence by considering content engagement while ranking a website.

“The continuing shift of ranking algorithms to focus on social aspects means that in the coming year it is going to be very important to ensure that social sign posting and rich snippets are used during site design. These will assist Google in identifying authors and building the influence of their content within the SERPs.”

For more information about Punch Communications, a digital PR agency that specialises in integrated services including social search, please visit http://www.punchcomms.com, or call 01858 411 600.

Media Contact Name: Keredy Andrews
Company Contact Name: Punch Communications
Company Phone: 01858 411 600
Company Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Canadian Anchor Baffled: Most People in LA Don't Know Who Sinatra Was

Hollywood, CA 05/22/15 · A Manitoba.24 anchor, MIKE BANANA, has held a...

Nostra Products - New Chalkboard Decor

New York, NY 05/18/15 · Nostra Products introduces a new product! Chalkboard decor...

AirBnB of food has arrived to London

London, United Kingdom 05/13/15 · - TRYMYKITCHEN.COM  BRINGS UNIQUE FOOD CONCEPT TO LONDON...

They Tell Their Story at the 32nd Annual McDonald’s Gospelfest and Competition

Newark, New Jersey 05/13/15 · Star-Studded Event at The Prudential Center, Newark New...

Newly Renovated Running Aces Casino & Racetrack to Host Preakness Event on May 16th

COLUMBUS, MN 05/12/15 · “The Triple Crown is a celebrated American tradition,...

Raleigh IT Business Celebrates 20 Years Of Serving Businesses Across North Carolina

Raleigh, NC 05/04/15 · CSP Extends Our Appreciation to Those Who Joined...

AK for Real Estate Development & Marketing to Settle with Egyptian Government

Cairo, Egypt 04/30/15 · Egyptian developer AK for Real Estate Development &...

Aspect/Bruker 3-year partnership concluded in March 2015

SHOHAM, Israel 04/26/15 · A world leader in ground-breaking, compact benchtop MRI...

IT Secure Services Expands Business Operations Into Massachusetts

Manchester, NH 04/23/15 · Businesses In The 128 Tech Corridor Finally Have...

ASTEP Announces Cindy Gentry, Senior Partner at Mercer U.S., as New Advisory Board Member

NEW YORK, NY 04/21/15 · The Asperger Syndrome Training and Employment Partnership (ASTEP)...

500 BC Introduces YouQuest App. Update Your Life, Not Your Status.

Washington, DC 04/21/15 · Harnessing ancient wisdom to meet modern challenges. “Update...