AuthorRank’s Increase in Influence Could Be One of Google’s Key Ranking Factors in 2013, Says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

AuthorRank’s Increase in Influence Could Be One of Google’s Key Ranking Factors in 2013, Says Punch Communications

November 28, 2012

AuthorRank’s Increase in Influence Could Be One of Google’s Key Ranking Factors in 2013, Says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

Leicestershire, UK (RPRN) 11/28/12 — In 2013, one of the key factors of Google’s algorithm and how it ranks content could be AuthorRank, according to integrated search, social and PR agency Punch Communications.

AuthorRank, also known as ‘Agent Rank’ in Google’s patent, is a method used by the search giant to measure content quality. Historically a measure of content quality would be based purely on the authority of the domain or page that the piece was hosted on. However, Google is continually refining its methods of judging page quality by accounting for ‘human’ factors such as social engagement.

AuthorRank offers writers the opportunity to increase their influence online, particularly through Google, by measuring the volume of social engagement of each piece of content. Endorsements, including comments and recommendations (tweets, +1s, shares and likes), from influential users will build AuthorRank and the search engine’s perceived level of content quality.

This algorithm evolution uses rich snippets to identify the links between authors and content, while using social factors to judge influence. Therefore it can be expected that in the coming year many businesses will continue using social along with mark-up languages, such as schema.org, across their websites in a bid to claim prominent positions within the SERPs.

Keredy Andrews, account director of integrated social search, SEO and PR company Punch Communications, said: “In the past year Google has continually refined and emphasised its focus on social influence as a ranking factor within the SERPs, and 2013 will see this trend continue. AuthorRank will increasingly be used by the search engine to measure each writer’s influence by considering content engagement while ranking a website.

“The continuing shift of ranking algorithms to focus on social aspects means that in the coming year it is going to be very important to ensure that social sign posting and rich snippets are used during site design. These will assist Google in identifying authors and building the influence of their content within the SERPs.”

For more information about Punch Communications, a digital PR agency that specialises in integrated services including social search, please visit http://www.punchcomms.com, or call 01858 411 600.

Media Contact Name: Keredy Andrews
Media E-mail:
Company Contact Name: Punch Communications
Company Phone: 01858 411 600
Company Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Team Building Programs In a Rejuvenating Environment

GRAFTON, ONTARIO 08/14/14 · The knowledgeable and professional conference management team at...

Robin Williams Press Conference Prepared Statement - death by asphyxiation

San Rafael, Calif. 08/13/14 · My name is Keith Boyd. I am a Lieutenant...

A New and Intriguing shop now open in Vancouver

Vancouver, BC, Canada 08/13/14 · A quaint little green cottage that looks like...

Caring Alernatives Serving Monroe For Over 28 Years

MONROE, MI 08/12/14 · Caring Alernatives, Inc. offers services designed to help...

Investigation into Death of Actor Robin Williams

SAN RAFAEL, Calif. 08/11/14 · On August 11, 2014, at approximately 11:55 am,...

Bell Lifestyle Products Offers Erosyn to Help Women Enhance Their Sexual Energy

Mississauga, ON 08/08/14 · Mississauga, ON-based natural health supplements specialist Bell Lifestyle...

Philadelphia Promoters (The Heavy Hitters of Comedy) Produces Weekly Comedy Line-Up

Philadelphia, PA 08/08/14 · Philadelphia is known for it’s comedy venues and...

Bell Lifestyle Products’ Eroxil Supports Men’s Optimal Sexual Stamina

ONTARIO 08/05/14 · Mississauga, ON-based providers of natural health products, Bell...

Solexel Raises $31M to Commercialize High‐Performance, Thin‐Crystalline‐Silicon Solar Modules

Milpitas, California, 08/04/14 · Solexel, a venture‐backed solar cell and module manufacturer...

yWorld a New Vancouver Based Tech Company Launches Innovative Digital Conferencing Platform

Vancouver, B.C. 07/30/14 · Vancouver-based yWorld is pleased to announce that they...

Ste. Anne's Spa Nominated for Favourite Wellness Property in Canada

GRAFTON, ONTARIO 07/29/14 · Spafinder Wellness 365™ announced that Ste. Anne's Spa...

The new language exchange app is here! As easy as learning Chinese!

SAN FRANCISCO 07/23/14 · The new language exchange app ‘Social Language’ is now...

Xpressivo live on KickStarter! Get a Jolt!

SAN FRANCISCO 07/23/14 · Xpressivo: Start It Up!   Get a jolt today! Xpressivo’s new...