Gamification the ideal mechanic for retaining customers, finds Synqera : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Gamification the ideal mechanic for retaining customers, finds Synqera

November 29, 2012

Gamification the ideal mechanic for retaining customers, finds Synqera

Saint-Petersburg, Russia (RPRN) 11/29/12 — The gamification market is predicted to be worth $2.8 billion by 2016, demonstrating the huge value of using gaming as a tool for developing loyalty. Retailers who use gamification as a tool for engaging customers will heap huge rewards in the future, finds technology firm Synqera.

As the global economic crisis continues, brands need to work harder than ever to develop and retain customer loyalty, and they would be advised to use this explosion in gamification in order to stay ahead of their competitors. While many companies are utilising this to engage customers online, for example, via social media sites such as Facebook and FourSquare, a new multi-media payment terminal, SIMPLATE, from Synqera will allow retailers to capitalise on the popularity of gamification while in-store.

SIMPLATE sits next to a retailer’s point of sale system and utilises real-time media communications to engage customers during the idle time they are in line or waiting at the check-out. It features a touch screen, camera, microphone and near field communication (NFC) support. By using the device for gamification, brands can interact with customers at this time and reward them with points and prizes, which will enhance their engagement. In addition, retailers can use the facility for in-store marketing, in order to find out more about customer preferences and interests, to develop more tailored, effective communications in the future.

Kirill Gorynya, CEO of Synqera, comments: “Gamification is a trendy word nowadays. But not by chance: it allows brands to utilise game mechanics to drive engagement and therefore sales, perhaps through rewarding points and badges in return for loyalty. Whilst to date this has primarily taken place online or through smartphones, the introduction of SIMPLATE allows brands to use it to build relationships with customers while they are in-store, therefore significantly increasing their likelihood to be open to such promotional activity.

“There are a number of smartphone apps that use gamification to enhance brand loyalty, but SIMPLATE is the first tool that will allow retailers to engage directly with the consumer while they are in store. Our device also enabled to support various mobile applications turning retail marketing into true multi-channel campaigns.”

For more information about Synqera visit


For more information, images or to speak to one of the Synqera team contact one of the Synqera team at Punch Communications on +441858 411600 or +447894561868 or

Media Contact Name: Kirsty Shaw
Media Phone: 01858411600
Media Web Address:
Company Web Address:
Main image credits:
Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...

Hilltop Subtainable Grown Christmas Trees Make it Easier to Enjoy a Real Christmas Tree With New Delivery Service

New Brunswick, Canada 10/27/15 · Hilltop <> grows Christmas trees sustainably on family-run...