Google+ Communities offers brands a fresh way of engaging with social network users, says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Google+ Communities offers brands a fresh way of engaging with social network users, says Punch Communications

December 13, 2012

Google+ Communities offers brands a fresh way of engaging with social network users, says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 12/13/12 — Google+ Communities, the latest functionality to be offered within Google+, brings the opportunity for brands to create interactive forums where they can have specific product, service or brand related discussions with like-minded consumers and engage with social audiences in a new way, says integrated social media, PR and SEO agency Punch Communications.    

Brands can utilise the latest feature to start conversations with current and potential customers on topics they choose, search for relevant discussions happening in other public Community locations and reach out to join those dialogues. Topics are searchable and easy to explore with Google+ and users can find discussion topics via categorisation tags; this means Communities are an authoritative method by which to attract new fans to a brand’s G+ Page.    

All posts can be seen by all members of a Community, meaning brands wishing to increase visibility or awareness of a particular topic can use such discussions to their advantage. However, negative conversations also have the potential to escalate. Therefore, brands and their social media agencies must ensure the necessary crisis communications, procedures and strategies are put in place. Additionally, sufficient resource should be employed prior to using Google+ Communities in order to effectively manage the community conversation from the start and as it grows. 

Pete Goold, the managing director of integrated social media, search and PR agency Punch Communications, commented: “With 235 million active users and it being hailed as the fastest growing social network ever, Google+ is already a viable platform with which to meaningfully connect with a target audience, but the new functionality, Google+ Communities, proves to be a particularly interesting engagement opportunity. If well-managed, the forums can work in tandem with a brand’s Page, capturing both new fans for the Page and new members for the Community topics.

“Whilst they will act as a hub for discussions about all manner of brand, product or service related issues, brands and their agencies must be sure to get their houses in order before jumping in with both feet. As with any social channel, there is a potential for negative as well as positive, so businesses must have processes and resource in place to deal with whatever should arise.”         

Google+ Communities was announced on 6 December and, already, a large number of both private and public communities have reportedly been created.

For more information about Punch Communications and its range of integrated social media, PR and SEO services, please visit or call 0044 1858 411 600.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address:
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address:
Main image credits:
Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...

Hilltop Subtainable Grown Christmas Trees Make it Easier to Enjoy a Real Christmas Tree With New Delivery Service

New Brunswick, Canada 10/27/15 · Hilltop <> grows Christmas trees sustainably on family-run...