Use in-store marketing to boost online sales, recommends Synqera : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Use in-store marketing to boost online sales, recommends Synqera

December 19, 2012

Use in-store marketing to boost online sales, recommends Synqera

St Petersburg, Russia (RPRN) 12/19/12 — With loyalty schemes used widely by retailers, and the boom in real-time advertising favoured by brands to target consumers online, the use of the latest technology to capitalise on real-time targeting in-store to boost online sales provides an innovative approach to create new opportunities, says leading technology company Synqera.

A competitive retail arena, caused by the recession and a crowded marketplace, has forced the industry to consider a more sophisticated approach to customer attraction and retention. The real-time targeting of consumers online has been a revolutionary development for retailers and brands, but a different combination, according to Synqera, may hold the key to new opportunities.

Kirill Gorynya, CEO from Synqera, explains: “Retailers and brands have had to take a long hard look at customer loyalty tactics in a competitive environment. The latest technology offers them the opportunity experiment with different approaches and combinations. While online targeting to drive customers into store can be effective, turning this approach on its head can also help those looking to boost online sales.

“This is particularly interesting for brands, who may want to use in-store advertising platforms to drive consumers to their online offering.  The latest developments in retail technology can facilitate this approach via multi-media terminals.”

Synqera has recently launched SIMPLATE, a multi-media payment terminal which can help achieve heightened customer engagement at a previously unexplored promotion point – the cash desk. SIMPLATE can be integrated with the retailer's current infrastructure and existing loyalty schemes, and uses real-time data for better targeting of offers and incentives.

SIMPLATE also provides an advertising platform for brands, from which retailers can benefit from the additional income stream. SIMPLATE is touch screen and features a camera, capable of verifying the gender and approximate age of the customer, a built-in microphone and uses Near Field Technology (NFC), which can facilitate contactless payment and connect with other data sources such as loyalty cards. There is also an internet connection facility for possible alignment with online services and customer’s social media profiles.

Kirill concluded: “Incentivising the customer in-store using this multi-media terminal, giving them tailored offers which can be redeemed online, is an excellent marketing channel for brands to use to boost online sales.”

For further information about Synqera and the SIMPLATE platform, visit www.synqera.com.

ENDS

Media Contact Name: Georgina Dunkley
Media E-mail:
Media Phone: +44 (0)1858 411 600
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

UK’s first night job site launches

London, UK 10/24/14 · Night jobs search service launched in the United...

Bloody Good Tv Runs $10,000 Horror Movie Watching Contest On PublicVine

Florence, Alabama 10/24/14 · This Halloween, consumers can register to win up...

Ultraseal International aiming for hat-trick

Coventry, West Midlands 10/23/14 · Ultraseal International, a global leader in finding solutions...

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...

Ste. Anne’s Spa: An Ideal Setting For Meeting And Team Building

Grafton, ON 10/08/14 · Ste. Anne’s Spa provides an ideal meeting environment,...

Renew Life Launches National TV Advertising Campaign with the help of Creative Bube Tube

Milton, ON 10/06/14 ·  - Renew Life proudly announces their latest marketing...

Black Travel Club Is Giving Away 1,000 Free Memberships – First come first served!

Atlanta, GA 10/01/14 · BlackTravelClub.com is inviting 1,000 people to join its...