Use in-store marketing to boost online sales, recommends Synqera : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Use in-store marketing to boost online sales, recommends Synqera

December 19, 2012

Use in-store marketing to boost online sales, recommends Synqera

St Petersburg, Russia (rushPRnews) 12/19/12 — With loyalty schemes used widely by retailers, and the boom in real-time advertising favoured by brands to target consumers online, the use of the latest technology to capitalise on real-time targeting in-store to boost online sales provides an innovative approach to create new opportunities, says leading technology company Synqera.

A competitive retail arena, caused by the recession and a crowded marketplace, has forced the industry to consider a more sophisticated approach to customer attraction and retention. The real-time targeting of consumers online has been a revolutionary development for retailers and brands, but a different combination, according to Synqera, may hold the key to new opportunities.

Kirill Gorynya, CEO from Synqera, explains: “Retailers and brands have had to take a long hard look at customer loyalty tactics in a competitive environment. The latest technology offers them the opportunity experiment with different approaches and combinations. While online targeting to drive customers into store can be effective, turning this approach on its head can also help those looking to boost online sales.

“This is particularly interesting for brands, who may want to use in-store advertising platforms to drive consumers to their online offering.  The latest developments in retail technology can facilitate this approach via multi-media terminals.”

Synqera has recently launched SIMPLATE, a multi-media payment terminal which can help achieve heightened customer engagement at a previously unexplored promotion point – the cash desk. SIMPLATE can be integrated with the retailer's current infrastructure and existing loyalty schemes, and uses real-time data for better targeting of offers and incentives.

SIMPLATE also provides an advertising platform for brands, from which retailers can benefit from the additional income stream. SIMPLATE is touch screen and features a camera, capable of verifying the gender and approximate age of the customer, a built-in microphone and uses Near Field Technology (NFC), which can facilitate contactless payment and connect with other data sources such as loyalty cards. There is also an internet connection facility for possible alignment with online services and customer’s social media profiles.

Kirill concluded: “Incentivising the customer in-store using this multi-media terminal, giving them tailored offers which can be redeemed online, is an excellent marketing channel for brands to use to boost online sales.”

For further information about Synqera and the SIMPLATE platform, visit www.synqera.com.

ENDS

Media Contact Name: Georgina Dunkley
Media Phone: +44 (0)1858 411 600
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Why Starting Off with VPS Hosting is a Wise Decision

London, UK 06/27/16 · You may have heard the term ‘VPS Hosting,...

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...

A Look Back at RPRNmag Newsmagazine Crowdfunding Stories

San Francisco 06/09/16 · CROWDFUNDING A Look Back at Crowdfunding Campaigns: From Wood...

RPRNmag Newsmagazine Top Stories in May: Robotics & Education

San Francisco 06/07/16 · Recap Stories for the Month of MayLooking back...

Top 5 Must-Have Technologies for Startup Businesses

San Francisco 06/07/16 · Find the Secret to Making Your Small Business...

Ultraseal explains the transformation of casting impregnation at conference in Mexico

Querétaro, Mexico 06/07/16 · The transformation of casting impregnation into a two-stage,...

Diligence International Knows Latin America

Carrollton, TX 06/03/16 · As global investigators, Diligence International Group, LLC (www.digroup-us.com)...

Losode Makes The Second Round at Voom2016

LONDON, UNITED KINGDOM 06/01/16 · Losode set to disrupt the global fashion industry...

$20 Off PR Events Coupon. Publish Your Press Release Today

San Francisco 05/31/16 · RushPRNews' motto is PR Made Easy, and we are...