Google Glass Could Change the Very Language of Social Media, Says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Google Glass Could Change the Very Language of Social Media, Says Punch Communications

February 21, 2013

Google Glass Could Change the Very Language of Social Media, Says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 02/21/13 — The news that Google’s Glass experiment may finally become a reality could be significant enough to influence the very tone and fabric of the social space, says integrated SEO, PR and social media agency Punch Communications – and once again brands will need to adapt and evolve to maximise the opportunities presented.

If Google Glass is as successful, and consumer demand as high as anticipated, those that operate a social identity, be they brand or consumer, will have to adapt to ensure they are on message and speaking the right language.

Consumer demand for wearable technology is anticipated to be very high. According to fresh details announced by Google this week, wearers will have a range of science fiction-like options including voice-activated camera and video recording of what the wearer is seeing. Other features include the ability to instantly share and ask questions about what is being viewed, language-translation services, and automated news feed elements such as flight details, time or weather forecasts.

It has long been known that the recipe for success in social media comprises two key ingredients: personalisation and immediacy. The advent of wearable technology marks the further amplification of both, meaning what users are able to share digitally is even more personal and even more immediate than ever before. As with all technological evolution, once the standard has been set, anything that fails to reach that level will quickly become obsolete. Social media owners, including brands, will have to consider whether their profiles meet the grade and if not, the steps required to ensure they do.

Pete Goold, MD at Punch Communications said: “The B2C relationship within social media still follows the supply-demand economic model and there is little reason to see that changing. As a result, as consumer demand changes, so too must the supply. It’s conceivable that as society moves increasingly to adopt wearable technology, the key benefits of immediacy and increased personalisation will become minimum expectations for consumers.”

Just as brands had to evolve the tone and language of their B2C interactions when transitioning from old to new media, so too must they recognise the revised demands of a wearable technology age. Pete Goold concluded: “The language, tone and expectation of consumers is likely to be heightened, demanding greater personalisation and immediacy – and brands will have to ensure their social media identities evolve to supply the necessary environment”.

Punch specialises in providing services usually offered separately by a PR company or social media and SEO agencies. For further information, please contact Punch Communications on +44 (0)1858 411600 or visit

Media Contact Name: Philip Keightley
Media Phone: 01858 411 600
Media Web Address:
Main image credits:
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Fuzion International thrilled to be a part of CFC 1

SAN FRANCISCO 11/25/15 · What an awesome fighting event. Fuzion International, a San...

The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...