As shoppers opt for promotions over loyalty, brands need to work harder to engage future customers, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

As shoppers opt for promotions over loyalty, brands need to work harder to engage future customers, says Cint

February 28, 2013

As shoppers opt for promotions over loyalty, brands need to work harder to engage future customers, says Cint

Stockholm, Sweden (RPRN) 02/28/13 — With shoppers becoming increasingly influenced by promotions, brands need to find new ways of ensuring marketing efforts engage and retain UK consumers, says Cint, a global provider of market insight tools.

According to recent consumer research carried out in a UK Shopper Survey, 40 percent of brand sales are now led by promotions. Brand loyalty initiatives, particularly from big supermarkets, have proved to be extremely popular with consumers helping to keep the ‘customer loyalty’ buzzword alive. However, as the financial climate tightens household finances, loyalty is often losing out to offers for cheaper goods.

The financial climate can determine, and cause, a real shift in consumer decision-making. Promotions can lure consumers away from their favorite brands as a result. However, never before have there been so many ways to engage customers and similarly, never before have consumers been so open to this multitude of channel. As Cint’s CEO, Bo Mattsson, explains, “Online tools designed to obtain market intelligence, such as Cint Access, are platforms on which brands can directly communicate with consumers.

“Consumers want to be listened to, so when it comes to better understanding what engagement tactics will be successful, brands would be wise to employ a multi-channel approach and ask current and potential customers their opinion. These latest findings, regarding consumers being more promotions-led in their decision-making, should not inspire concern as long as companies work hard to grasp how to get brand advocates back on-board.”

Brands can better understand the landscape of their market by using research tools, either to survey their specific target groups or to create their own interactive community. Insight can be obtained simply and cost-effectively, but also, as Cint’s own research found, 62 percent of people are more inclined to buy from a brand if their opinion has been sought.

Bo concluded, “Customer loyalty will always be something brands have to work at, especially in a competitive and financially unstable climate. Nevertheless, the ways in which to achieve this are plentiful and brands just need to find the combination of tactics to form the best approach for their offering.”

For further information about Cint’s range of market research software, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

MoneyFish: The First Auctions Site Dedicated to Fishermen and Sportsmen

New York, NY 02/17/15 · MoneyFish: For the sportsmen ready to make and...

How to lose weight fast using newest diet plans and fastest weight loss diet

MIAMI, FL 02/06/15 · This weight loss program is recently launched in...

Newborn Foundation Featured on Global Health Panel at Annual Patient Safety Science and Technology Summit

SAINT PAUL, MN and IRVINE, CA-- 01/23/15 ·  - The Newborn Foundation, an international nonprofit leveraging medical...

Cape Coral Waterfront Estate Known as “The UPS House” to be Sold at February 10th Absolute Auction

Fort Myers, Florida 01/21/15 · Truck Driver Turned Executive Selling Florida Riverfront Dream...

Studio One selects Visual 2000 End2End Suite of Fashion Business Solutions

LONDON, UK 01/20/15 · Visual 2000 International announces manufacturer Studio One  are...

CPD Seminar: How Skill Trade Workers Will be Effected by Express Entry

Vancouver, BC - 01/19/15 · Ashton College Announces Seminar Addressing Express Entry - New...