As shoppers opt for promotions over loyalty, brands need to work harder to engage future customers, says Cint : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

As shoppers opt for promotions over loyalty, brands need to work harder to engage future customers, says Cint

February 28, 2013

As shoppers opt for promotions over loyalty, brands need to work harder to engage future customers, says Cint

Stockholm, Sweden (RPRN) 02/28/13 — With shoppers becoming increasingly influenced by promotions, brands need to find new ways of ensuring marketing efforts engage and retain UK consumers, says Cint, a global provider of market insight tools.

According to recent consumer research carried out in a UK Shopper Survey, 40 percent of brand sales are now led by promotions. Brand loyalty initiatives, particularly from big supermarkets, have proved to be extremely popular with consumers helping to keep the ‘customer loyalty’ buzzword alive. However, as the financial climate tightens household finances, loyalty is often losing out to offers for cheaper goods.

The financial climate can determine, and cause, a real shift in consumer decision-making. Promotions can lure consumers away from their favorite brands as a result. However, never before have there been so many ways to engage customers and similarly, never before have consumers been so open to this multitude of channel. As Cint’s CEO, Bo Mattsson, explains, “Online tools designed to obtain market intelligence, such as Cint Access, are platforms on which brands can directly communicate with consumers.

“Consumers want to be listened to, so when it comes to better understanding what engagement tactics will be successful, brands would be wise to employ a multi-channel approach and ask current and potential customers their opinion. These latest findings, regarding consumers being more promotions-led in their decision-making, should not inspire concern as long as companies work hard to grasp how to get brand advocates back on-board.”

Brands can better understand the landscape of their market by using research tools, either to survey their specific target groups or to create their own interactive community. Insight can be obtained simply and cost-effectively, but also, as Cint’s own research found, 62 percent of people are more inclined to buy from a brand if their opinion has been sought.

Bo concluded, “Customer loyalty will always be something brands have to work at, especially in a competitive and financially unstable climate. Nevertheless, the ways in which to achieve this are plentiful and brands just need to find the combination of tactics to form the best approach for their offering.”

For further information about Cint’s range of market research software, please visit

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address:
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address:
Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Fuzion International thrilled to be a part of CFC 1

SAN FRANCISCO 11/25/15 · What an awesome fighting event. Fuzion International, a San...

The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...