Harness the Power of Employee Engagement on Social Media Networks : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Harness the Power of Employee Engagement on Social Media Networks

March 7, 2013

Harness the Power of Employee Engagement on Social Media Networks

LONDON, UK (RPRN) 03/07/13 — Happy Employees Make for Positive Engagement at Work and on Social Media Networks

A happy employee is a great online and offline brand ambassador and enthusiast. Unhappy employees are also brand ambassadors but not necessarily the kind you want representing your brand. Especially with today's wide access to twitter, facebook, blogs and other social media platforms, be it on the smartphone or other environments, you want him or her engaged positively with you.

So how does employee engagement affect your social media presence and  employee engagement?

The first part is straightforward. If your employees aren't happy at work, they are  likely to be a negative brand messenger which will reflect badly. This message doesn't have to come from official channels as anyone can use search functions to see what is being said. Another major issue is that employees who aren't engaged won't necessarily be quick to respond to issues raised by the brand's communities whether they interact with them directly or not. And their temperament might not be suited for engagement, be helpful or friendly either.

The solution?

Whilst your first instinct may be to put a restrictive social media policy in place and to sack all employees who don't conform to it, this isn't the best approach. For one thing, it'll just make things tense around the office, and really isn't enforceable. More importantly, this isn't addressing the issue at hand. Engaging your employees with your brand and communities.

As a business, you need to be able to respond quickly and effectively to feedback from your communities, be it through social media or otherwise. You also need to provide a positive brand experience for your communities.

The pressure with social media is twofold:

1) The expectation of responsiveness:

According to a recent RedWriteWeb article, 74% of social media users expect cries for help to be answered within an hour!

In order for this to happen, you need employees who care about your success to participate in effective processes, which are best designed or modified in consultation with those who are employed to run them. It's not enough to have a great communications strategy. If you cannot respond effectively on the whole, you'll end up with nothing more than a talking head doing nothing behind the scenes. Eventually, even the biggest brand enthusiast gets discouraged if they can't get anything done.

2) The word spreads quicker

Because of the social media emphasis on sharing,bad and good news travel fast. Not only that, finding it out what is being said about your brand is so easy. All you need to do is search, be it on Google, Yahoo! SocialMention or inside the individual platforms to see what people are saying about a brand. And if your employees aren't enthusiastic about your brand, why would anyone buy it?   According to to a razorfish survey in 2008, nearly half of the respondents said they made a purchase based on a recommendation through a social media site. Who better to advocate for your product than every single one of your employees?

Having good relationships with your employees and empowering them to use social media to talk about your company is only going to help you! And the prouder they are, the more engaged they'll be, and the more likely they will be to talk positively about you online AND offline.

Story edited by Anne Howard

Media Contact Name: Arié Moyal
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. (www.digitaltrafficsystems.com)(DTS) has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...

Hilltop Subtainable Grown Christmas Trees Make it Easier to Enjoy a Real Christmas Tree With New Delivery Service

New Brunswick, Canada 10/27/15 · Hilltop <hilltop-tree-delivery.com> grows Christmas trees sustainably on family-run...