Brand loyalty needn’t be a thing of the past, thanks to innovative ways to entice customers to buy, urges Synqera : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Brand loyalty needn’t be a thing of the past, thanks to innovative ways to entice customers to buy, urges Synqera

March 18, 2013

Brand loyalty needn’t be a thing of the past, thanks to innovative ways to entice customers to buy, urges Synqera

St Petersburg, Russia (rushPRnews) 03/18/13 — Brand loyalty has taken a backseat in recent times, as promotions have played a bigger part in shopping decisions. However, Synqera, a leading retail technology company, says the ever-changing face of retail and the latest innovations in the industry mean brand loyalty needn’t be a thing of the past.

The latest research* indicates that some 40 per cent of shoppers are promotions-led. However, this does not spell the death of brand loyalty. As technology and its capabilities advance, retailers can use the popular real-time communication tactics which have worked so well online and bring them to the in-store marketing arena.

Kirill Gorynya, CEO at Synqera, explains: “Brands that have worked hard to achieve customer loyalty, only for it seemingly to be stolen as tough times make consumers succumb to the power of the short-term gain of promotions, may feel like the good old days of brand advocates is a thing of the past. However, there is hope for brand loyalty and although they will have to work harder to achieve this, brands have a plethora of tactics available to them with the latest innovations in retail technology.

“Think customer loyalty schemes that are more tailored and more immediate than ever before. The customer loyalty scheme movement has made great strides in accumulating Big Data, which has been used to good effect. Now, integrating this with in-store real-time targeting to create bespoke offers to suit the customer demographic – and even the mood they’re in at that very moment – is what is available right now. This will be the catalyst in improving customer experience and therefore loyalty once more.”

Recent payment innovations have enabled customers to pay in a contactless way through the use of Near-Field Communication (NFC) – which is just one of the features that Synqera’s recently launched solution can facilitate. It helps retailers engage customers at the cash desk – a previously unexplored promotion point. Synqera’s software platform can not only be used on third party devices and interfaces, but it is also available on Simplate – Synqera’s intuitive POS terminal and also on Synqera’s Loyalty Printer, which can read loyalty cards has a barcode scanner, NFC/swipe function and thermal printing.

Kirill added: “With so much competition out there and so many similar products, brands need to get back under the skin of their advocates in a much more intelligent and, dare we say, intimate way if they want to win out over short-term promotions. A tailored, bespoke approach can help connect brands with their followers once more.”

Synqera’s solution can be integrated into current infrastructure and existing loyalty schemes to combine insight, and its Simplate device has a touch screen, camera and microphone for capturing physical information, such as a smile. It can facilitate NFC payment and also offers mobile wallet and online systems, such as Paypal.

For further information about Synqera and the Simplate platform, visit www.synqera.com.

ENDS

*Kantar’s World Shopper survey.

Media Contact Name: Kelly Hill
Media Phone: +44 (0)1858 411 600
Media Web Address: http://synqera.com/
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...

A Look Back at RPRNmag Newsmagazine Crowdfunding Stories

San Francisco 06/09/16 · CROWDFUNDING A Look Back at Crowdfunding Campaigns: From Wood...

RPRNmag Newsmagazine Top Stories in May: Robotics & Education

San Francisco 06/07/16 · Recap Stories for the Month of MayLooking back...

Top 5 Must-Have Technologies for Startup Businesses

San Francisco 06/07/16 · Find the Secret to Making Your Small Business...

Ultraseal explains the transformation of casting impregnation at conference in Mexico

Querétaro, Mexico 06/07/16 · The transformation of casting impregnation into a two-stage,...

Diligence International Knows Latin America

Carrollton, TX 06/03/16 · As global investigators, Diligence International Group, LLC (www.digroup-us.com)...

Losode Makes The Second Round at Voom2016

LONDON, UNITED KINGDOM 06/01/16 · Losode set to disrupt the global fashion industry...

$20 Off PR Events Coupon. Publish Your Press Release Today

San Francisco 05/31/16 · RushPRNews' motto is PR Made Easy, and we are...

High-Tech Bridge Uncovers Large Number Of Fraudulent Cybersecurity Company Domains

San Francisco, CA and Geneva Switzerland 05/27/16 · Research into the proliferation of fraudulent domains affecting...

Compliance Map tracks Country of Origin in complex supply chains

Oxfordshire, UK 05/26/16 ·  The Compliance Map, a developer of environmental compliance...