Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch

March 22, 2013

Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 03/22/13 — The announcement of a Facebook update to allow replies to individual comments provides a sound opportunity for businesses to improve consumer engagement, says integrated PR, social media and SEO agency, Punch Communications.

Whilst until now brands have been required to tag user names in comments which are replies, they will soon be able to directly respond to individual comments, making dialogue more streamlined and conversations easier to track within the platform.

The update will also introduce an algorithm ordering the most active and most relevant threads to the top, based on factors such as contributions from a user’s own social network and number of likes.

For brands, this means their replies will be easier for fans to find and view, promising a positive impact on consumer engagement and the quality of interactions.

Facebook is reported to roll out the new feature from 25 March to opt-in Page owners, with full availability expected in July 2013. However, it has warned that the new features will only be applied to Page posts and Profiles with more than 10,000 followers, and will not be accessible on mobile initially.

Pete Goold, managing director of Punch Communications, comments: “This update is significant because of the value placed upon fan engagement within Facebook. The ability to directly reply to fans will enable brands to have meaningful interactions which are instantly traceable. This is a much more effective proposition than tagging a user in a thread that could be many posts divorced from the initial comment.

“The algorithm to order content should also positively impact on brand’s Pages, because fans will see the most active feeds – and crucially the most relevant threads - rather than viewing static and dated conversations.”

The update brings Facebook Pages in line with the in-reply and ranking functionality that has been available on third-party sites since 2011.

Punch Communications is unique in its approach, combining expertise of PR, SEO and social media agencies. Sectors it services include technology, financial, retail and automotive PR. For more information about the services Punch offers and to find out how it could benefit your business, please visit www.punchcomms.com or call 01858 411 600.

Media Contact Name: Kelly Hill
Media E-mail:
Media Phone: +44 (0) 1858 411 600
Media Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Ultraseal International expands thanks to export success

Ann Arbor, MI 04/23/14 · Ultraseal International, the global leader in solutions to...

Kaigai Lifestyle Properties Announces Addition of a Brazilian Development to its Portfolio

Oakville, ON 04/22/14 · – International real estate advisors, Kaigai Lifestyle Properties,...

The Environmental Impact of Creek Excavation: Where Science and Nature Meet

London, United Kingdom 04/21/14 · Excavation is one of the most important and...

DEA HOLDS ITS EIGHTH PRESCRIPTION DRUG TAKE BACK DAY ON SATURDAY APRIL 26

Washington, D.C. 04/21/14 · -- After collecting more than 1,700 tons of expired,...

3 M's - Making Manners Matter

Windsor, Ontario 04/19/14 · 3 M's Making Manners Matter Getting people to improve...

VHL Developments to Start Phase 2 of 2150Condos Project

Toronto, ON 04/19/14 · VHL Developments is pleased to announce they will...

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...