Don’t be Afraid of Manipulating Big Data for Increased Sales, Advises Synqera : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Don’t be Afraid of Manipulating Big Data for Increased Sales, Advises Synqera

April 5, 2013

Don’t be Afraid of Manipulating Big Data for Increased Sales, Advises Synqera

St Petersburg, Russia (RPRN) 04/05/13 — While the use of Big Data by marketers has been prevalent in the online space for a consideration time, the industry has dragged its heels in harnessing it as a valuable resource in a bricks and mortar environment. However Synqera, a leading retail technology company, is warning retailers that the key to retail growth is analytics, with Big Data offering a tangible route to increased sales.

For many years retailers have aimed to reduce overheads and maximise profits by applying a more targeted approach. With the development of pioneering technologies, real time analytics based on Big Data can offer sophisticated customer profiling in-store, to an extent that has previously not been possible.

Synqera’s software platform provides retailers with a crucial tool supporting their own loyalty schemes and analysing a customer’s past purchases and demographic alongside business data, to generate bespoke real-time communications such as deals, games and discounts.

Although it is acknowledged that Big Data is a stepping stone to retail success, retailers have been slow on the uptake, signalling a crossroads for the industry.

Kirill Gorynya, CEO at Synqera, explains: “Bricks and mortar retailers have to push the boundaries and technology exists to help in that fight, bringing together bricks and clicks in ways previously not possible.

“Utilising in-store advertising and promotions as marketing tactics are used by retailers across the world; however manipulating and utilising Big Data to create a more highly targeted strategy is a newer phenomenon to the bricks and mortar environment.

“Online retailers have been manipulating Big Data to their benefit for years” continues Kirill, “but now there is an opportunity for offline retailers to do the same. With the help of innovative software, tailored adverts, promotions and money-off deals can be presented to customers at the checkout, and on their way into stores. The Synqera solution enables Big Data to be paired with current information, based on the weather, the customer’s mood and the time of year to offer the most relevant products or offers. This is a great way to encourage up-selling and increase sales for retailers.”

The Synqera software equips retailers with the tools to deliver highly personalized deals and promotions, by integrating with a retailer’s current infrastructure or as a stand-alone offering.

Kirill adds: “There is no reason retailers and brands can’t utilise more highly targeted approaches to, and therefor gain a higher return on their marketing spend.”

Synqera’s sophisticated solution can be integrated to with a range of hardware, such as the Synqera Loyalty Printer located at a store entrance or its own POS device called Simplate.

Simplate features a touch screen, camera and microphone for capturing physical data, such as a smile. It can facilitate NFC payment and also offers mobile wallet and online systems, such as Paypal.

For further information about Synqera solution and the Simplate payment terminal, visit www.synqera.com

Media Contact Name: Georgina Dunkley
Media E-mail:
Media Phone: +44 (0) 1858 411 600
Media Web Address: http://www.synqera.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Black Travel Club Is Giving Away 1,000 Free Memberships – First come first served!

Atlanta, GA 10/01/14 · BlackTravelClub.com is inviting 1,000 people to join its...

Empirical Foresights is building EconKBase - An economic insights database (a non-profit initiative)

New York, NY 10/01/14 · The global research and adivsory firm Empirical Foresights...

Newborn Foundation Hosts 2014 Awards Gala

SAINT PAUL, MN 09/30/14 · Largest fundraiser of its kind will raise awareness...

Twenty dollars discount on your October press release submission order

SAN FRANCISCO 09/29/14 ·  Thank you for making September such a great...

Pailton Engineering unveils brand new image at IAA Show

Hanover, Germany 09/26/14 · Forward-looking company Pailton Engineering is re-branding itself as...

Breast cancer survivor dragon boat cheque presentation to contest winners Sistership Calgary

Hamilton, Ontario 09/25/14 · Media Advisory Breast cancer survivor dragon boat cheque...

Albi Homes And Brookfield Residential Calgary Distinguished With Inaugural Avid Home Quality Awards

Calgary, Alberta 09/22/14 · Albi Homes And Brookfield Residential Calgary Multi-Family Division...

BYStudio packaging design company in Los Angeles CA Launches New Package Design Company Website

Los Angeles, CA 09/16/14 · BYStudio packaging design company in Los Angeles California...

NEW ACCOMMODATIONS AT STE. ANNE’S SPA VILLAGE

GRAFTON, ONTARIO 09/16/14 · Ste. Anne’s Spa has opened the doors to...

Back Bends & Chest Openers: A Workshop at Studio Blue Yoga

Toronto, ON 09/11/14 · Back Bends to Extend the Spine & Expand...

The Think Pink Challenge; Reel Men Fish Pink

Hempstead, Long Island, NY 09/09/14 · Eposeidon Outdoor Adventure, Inc. kicks off a campaign...

Yoga Retreat for Breast Cancer Survivors at Ste. Anne's Spa

GRAFTON 09/04/14 · In honour of breast cancer awareness month, Ste....

Rice Bucket Challenge has raised 3.5 Million for the Hungry

Tanauan, Philippines 09/03/14 · The Rice Bucket Challenge announced today that donations...