Video Streamer Goes Live With Expansion Plan : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Video Streamer Goes Live With Expansion Plan

May 4, 2013

Video Streamer Goes Live With Expansion Plan
Los Angeles (RPRN) 05/04/13 —

By JONATHAN POLAKOFF

Monday, April 22, 2013

Today’s buzzword: “TV everywhere.” It means that television viewing is moving out of the living room as more people stream programs on their computer, tablet or phone.

It started as a trickle a few years ago with the occasional awards show or sports event. But now, that’s turned into a stream of streaming.

And one company that specializes in the technology for live streaming, AEG Digital Media, a unit of L.A.’s Anschutz Entertainment Group, is striving to capture the flow. The company is making big investments and inking deals that it hopes will turn it into the go-to technology provider for real-time online viewing.

“There are a lot of eyes on trends of how consumers are watching media,” said Chris Roach, head of business development at AEG Digital. “Our advice is to get out in front of that.”

To evolve alongside the fast-changing habits of consumers, AEG Digital has also been building out its offerings.

Last year, the company purchased a broadcast center in Marina del Rey, to expand its capacity to receive satellite and fiber-optic signals from all over the world.

For example, it can pick up the broadcast signal of a cricket match in Asia. The company then converts that signal into a streaming format and sends it to Internet video players.

Earlier this month, AEG Digital announced a deal with SnappyTV of San Francisco. The agreement will allow AEG Digital to use SnappyTV’s software to create quick-turnaround highlight clips from live streams. For example, a hole-in-one at the Masters golf tournament could be turned into a highlight and subsequently sent out by a broadcaster via Twitter within a half-minute.

The highlights are meant to bring in new audiences from social networks while also giving advertisers another platform.

The SnappyTV deal took the form of a monthly licensing agreement. The companies will also work to develop new social media features.

SnappyTV Chief Executive Mike Folgner said offering highlights is another way for advertisers to stay relevant in today’s quick-fire world of digital entertainment.

“(There’s) a lot of advertiser interest to be the brand around these events,” Folgner said. “If you’re advertising on the events, you want to be advertising on the key moments.”

Cable deals

AEG bought its way into the streaming business with the purchase of webcasting pioneer Incited Media of Los Angeles in 2009, which was merged with AEG Productions to create AEG Digital Media.

The acquisition gave the company access to AEG resources, including the broadcast center and satellite facilities at L.A. Live, the company’s headquarters.

Although Incited was already known within digital circles, taking the AEG name opened more doors, said Drew Baldwin, chief executive of Tubefilter, an L.A. streaming media company with producing credits that include the Streamys, a Web video awards show. AEG Digital was a sponsor and technology provider for this year’s Streamys in February.

“AEG is a very recognizable name in the events space,” Baldwin said. “The ‘AEG’ factor is a big boost.”

Thus far, live events have been big business for AEG Digital, which Roach said has revenue above $10 million annually. The company has about 30 employees

In recent years, the company has worked on streaming some coverage of the Grammys and Oscars, as well as Coachella and Lollapalooza music festivals. The firm is often hired by either the broadcast rights-holder or another technology company that has already been hired and wants access to AEG’s capabilities. AEG Digital will sometimes share advertising revenues related to the streams.

But the task now is to move beyond one-off deals and into more annualized agreements with traditional cable companies. Roach said AEG Digital has already set up four deals in the past year with either cable channels or pay TV operators, although he would not name his clients.

As part of the expanded line of business, Roach said the Marina del Rey facility now hosts hardware from the pay TV companies. AEG Digital workers oversee the streams.

Demand for streaming technology services is on the rise. For example, DirecTV Inc. of El Segundo offers a streaming app and Time Warner Cable just last week announced the update of its Apple app that lets customers watch out of the home.

Those apps, however, only provide access to a few channels on DirecTV and Time Warner, because not all their content providers have agreed to deals to make their programs available for streaming.

But the offerings are nonetheless early efforts to combat so-called cord-cutting – or the trend of canceling a pricey pay TV subscription in favor of digital options.

Another apparent opportunity for AEG Digital is to work with its parent company’s cable channel, AXS TV, which specializes in live events and has yet to launch a dedicated streaming service.

Tubefilter’s Baldwin said AEG Digital is in the right position at the right time.

“People are getting excited about live,” he said.

Media Contact Name: info@aegdigitalmedia.com
Media Phone: (310) 751-1911
Media Web Address: http://aegdigitalmedia.com/portfolio/2739/
About the author:

ANNE HOWARD can be located at AHPR inc. She is a social media strategist, public relations veteran, and writer with accounts from Los Angeles, San Francisco to Montreal and Toronto. 

Visit her at annehowardpublicist.com

Click here to see all news from this author/company

Filed Under: Technology, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

The Gamifiers Partners With Livecube to Bring Gamified Event Engagement to the Middle East

DUBAI/NEW YORK 02/02/16 · TECH NEWS - The Gamifiers, the leading specialized gamification...

Rugby North to Launch Canada’s First Professional Rugby League

Toronto, ON 02/02/16 ·  The country that introduced rugby to North America...

Dominion Lending Centres Edge Financial Welcomes New Mortgage Agents On Board

Toronto, Ontario 01/27/16 · The mortgage agents behind the site GTAMortgagePros.com  –...

Black Films Matter supports Movie Binges on Oscar Night

HOLLYWOOD, CA 01/26/16 · The Advocacy group Black Films Matter is supporting...

The Big Freeze: America Due Extreme Snowstorms

NEW YORK 01/23/16 · Founder of GridLocate.com, offers advice to US residents...

Clean the world Canada choisit Moisson Montréal

Montréal, Québec 01/05/16 · Clean the World Canada choisit Moisson Montréal comme...

All I Want for Christmas is for Trump to Shut Up is Island's new National Anthem

Cambridge, Mass 12/22/15 ·  A satirical Christmas song poking fun at real...

Gotham City Networking, Inc. Honors Raj Goel with Networker of the Year Award

New York, NY 12/16/15 · On Wednesday, December 2nd, Gotham City Networking, Inc....

Brainlink International Received Renowned Award for a Corporate SOP Culture That Outshines the Rest

New York, NY 12/15/15 · On Thursday, December 3rd, 2015, SmartCEO awarded Brainlink...

Livecube Enhances Its Social Engagement App to Be a Single Dashboard for Event Organizers

NEW YORK 12/03/15 · Enhanced features include real-time direct chat between attendees,...

MLBC offers new IFRS consulting service

Toronto, Ontario 12/01/15 · MLBC offers new IFRS consulting service New IFRS accounting...

For a fistful of dollars two gangs continue to fleece innocent families

Dallas, Texas 12/01/15 · Jaime Escalona speaking on behalf of COViSAL denounces...

Vegan Challenge to Scotland's Doctors, Midwives, Nutritionists and Dietitians

Glasgow, Scotland 11/30/15 · VegfestUK has been organising educational vegan festivals in...