As the recessionary pinch impacts donations, not-for-profits should consider revenue generation via research, says Cint : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

As the recessionary pinch impacts donations, not-for-profits should consider revenue generation via research, says Cint

May 10, 2013

As the recessionary pinch impacts donations, not-for-profits should consider revenue generation via research, says Cint

Stockholm, Sweden (RPRN) 05/10/13 — With many charities struggling to maintain fund levels due to the recession, alternative revenue streams need to be sought and capitalized on to combat the continuing reduction in donations. Cint, a global provider of market insight tools, is therefore reminding not-for-profits that one viable way to boost revenue is via research panel ownership.

According to recent news reports, one in six charities is worried it might face closure as a result of dwindling donations, which are reported to have fallen by 20 percent over the last year. This means they must find new, innovative ways of raising funds and brand awareness.

A large number of organizations are already utilizing this option effectively and, in addition to generating income, such a community can be used to gather insight. Panel participants are typically supporters, such as volunteers, patrons and donors. Their opinions can be used to shape future fundraising events, marketing campaigns as well as serve as a reminder that their continued support is needed.

Owning an open panel means the opinions of the community can also be accessed by brands, publishers and entrepreneurs around the world that are seeking consumer insight with which to inform their business strategies. Simply, when a member of the charity’s panel completes a survey, the result is a ‘thank you’ payment for them as well as the not-for-profit panel owner. Additionally, the survey respondents often choose to donate their payments to the charity.

Cint’s CEO, Bo Mattsson, explains, “A large number of individuals, brands and businesses such as media outlets, carry out consumer research every day to gather insight on their offerings to determine marketing campaign strategies. Marketers want to turn to survey sampling options they trust, such as panels owned by respected and trusted organizations. Charities are able to provide a link to people who could be potential customers, in return for a respondent fee. Furthermore, the charity is also able to easily tap into their community’s views to inform its own activities.”

"Creation of panels is quick and easy with DIY market research tools, such as Cint Engage, and can be completely branded. When respondents answer survey questions, they are provided with a consistent look and feel from the organization. We find this is a really effective way for charities to boost loyalty as well as increase revenue."

For further information, please visit


Contact – Keredy Andrews - – 0044 1858 411 600.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address:
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address:
Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Fuzion International thrilled to be a part of CFC 1

SAN FRANCISCO 11/25/15 · What an awesome fighting event. Fuzion International, a San...

The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...