As the recessionary pinch impacts donations, not-for-profits should consider revenue generation via research, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

As the recessionary pinch impacts donations, not-for-profits should consider revenue generation via research, says Cint

May 10, 2013

As the recessionary pinch impacts donations, not-for-profits should consider revenue generation via research, says Cint

Stockholm, Sweden (RPRN) 05/10/13 — With many charities struggling to maintain fund levels due to the recession, alternative revenue streams need to be sought and capitalized on to combat the continuing reduction in donations. Cint, a global provider of market insight tools, is therefore reminding not-for-profits that one viable way to boost revenue is via research panel ownership.

According to recent news reports, one in six charities is worried it might face closure as a result of dwindling donations, which are reported to have fallen by 20 percent over the last year. This means they must find new, innovative ways of raising funds and brand awareness.

A large number of organizations are already utilizing this option effectively and, in addition to generating income, such a community can be used to gather insight. Panel participants are typically supporters, such as volunteers, patrons and donors. Their opinions can be used to shape future fundraising events, marketing campaigns as well as serve as a reminder that their continued support is needed.

Owning an open panel means the opinions of the community can also be accessed by brands, publishers and entrepreneurs around the world that are seeking consumer insight with which to inform their business strategies. Simply, when a member of the charity’s panel completes a survey, the result is a ‘thank you’ payment for them as well as the not-for-profit panel owner. Additionally, the survey respondents often choose to donate their payments to the charity.

Cint’s CEO, Bo Mattsson, explains, “A large number of individuals, brands and businesses such as media outlets, carry out consumer research every day to gather insight on their offerings to determine marketing campaign strategies. Marketers want to turn to survey sampling options they trust, such as panels owned by respected and trusted organizations. Charities are able to provide a link to people who could be potential customers, in return for a respondent fee. Furthermore, the charity is also able to easily tap into their community’s views to inform its own activities.”

"Creation of panels is quick and easy with DIY market research tools, such as Cint Engage, and can be completely branded. When respondents answer survey questions, they are provided with a consistent look and feel from the organization. We find this is a really effective way for charities to boost loyalty as well as increase revenue."

For further information, please visit www.cint.com.

Ends

Contact – Keredy Andrews - cint@punchcomms.com – 0044 1858 411 600.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...

Students Create Online Planetary Improvement Network

BOURNEMOUTH, UK 04/04/14 ·  Students from Oxford and Harvard, in cooperation with...

Sharing Meals Online May Reduce Loneliness and Improve the Dining Experience

BOURNEMOUTH, UK 04/04/14 ·  An online eating trend that began in Korea...

Consiglio’s Kitchenware & Gift Offer 4-Year Warranty on Latest Saeco Espresso Machines

Toronto, ON 04/01/14 · Leading provider of brand name kitchenware, Consiglio’s Kitchenware...

5 Tips for Finding A Reputable Luxury Property Auction House

Charlotte, North Carolina 03/28/14 · - Advice for Homeowners Seeking to Auction Their...

UN Commission Call for Increased Efforts to Promote Gender Equality in ‘Post-2015 Agenda’ Welcomed

Toronto, ON 03/28/14 · Children’s organization, Plan International welcomes the strong call...

Spring forward: time to refresh how we approach Google

San Francisco/London/Montreal 03/28/14 · There have been tremendous changes the past year...

Reduce Your Business Waste

London, UK 03/24/14 · With the issue of climate change not likely...

Craig Jones Joins Community Foundation of Collier County

Naples, FL 03/22/14 · Community Foundation of Collier County President/CEO, Eileen Connolly-Keesler,...

Springtime public relations is effervescent

San Francisco/London/Montreal 03/21/14 · Following a gruesome winter, Spring 2014 is promising...