EMS' Justin Isles Shows Why B2B Shouldn’t Be Boring : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

EMS' Justin Isles Shows Why B2B Shouldn’t Be Boring

May 16, 2013

EMS' Justin Isles Shows Why B2B Shouldn’t Be Boring

Ellesmere Port, Cheshire (RPRN) 05/16/13 — Justin Isles, Client Services Director at roadshow management experts Event Marketing Solutions Ltd, looks at how brands are reaching out and engaging audiences with some of the most dynamic and creative B2B marketing campaigns around.

"First of all, let’s banish the myths about B2B marketing being boring. It isn’t, it doesn’t need to be and it hasn’t been that way for some time. It caught up with the consumer world a long time ago and it’s now forging ahead with some of the most inspiring and captivating campaigns around.

"The reason being, creativity and innovation are vital to engaging B2B audiences in today’s marketplace. You also have to consider the high value of many of the products being marketed. The stakes are high so you have to maximise every opportunity and you can’t afford to overlook anything. Getting the distribution chain right is critical, and the quality of a business’s marketing commitment will help build confidence with partners.

"Roadshows are a great example of brand creativity, demonstrating that they will go the extra mile to educate, train and showcase products and services to customers. Take our work with Oracle that shows exceptional customer centricity. Their mobile showroom highlights their brand essence while enabling partners to also use the space to connect, educate and train their customers too.

"The days of literature racks and PowerPoint presentations in a soulless blank box are long gone. Mobile exhibition trailers provide highly engaging bespoke environments, using the latest technologies and techniques to stand out. Cutting edge design combined with creative use of fixtures, fittings and materials provide countless options from demonstration and educational hubs, interactive showrooms and VIP entertainment suites to repeating in-store brand architecture.

"You can travel the globe in bespoke exhibition trailers, entertaining and selling to customers in multiple countries each week. You can share your journey, extending campaign reach through social media with conversations around the build-up, on the day and post event going viral. Customers wait in anticipation for your arrival and there’s nothing like the impact of a giant, gleaming, branded truck arriving on site.

"For all of these reasons, B2B marketing isn’t boring, it’s breaking boundaries, becoming bolder and more inventive everyday and I’m proud to be part of it."


Notes to editors
+ Event Marketing Solutions Ltd (EMS) plan, supply and implement international vehicle based roadshows and field marketing campaigns tailor-made to clients’ needs - this enables them to engage directly with their target audience.
+ EMS own and operate the largest and most versatile fleet of exhibition trailers in Europe and use their roadshow experience to put clients’ products and services directly in front of their target audiences - wherever they are in the world

Media Contact Name: Kate Price
Media Phone: 0151 350 1509
Media Web Address: http://www.eventms.com/
Company Contact Name: Kate Price
Company Phone: 0151 350 1509
Company Web Address: http://www.eventms.com/
Main image credits: http://www.eventms.com/
About the author:

Hit Search Limited - online marketing experts


Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Experience simple, fun karaoke at Vator Splash 2015

LOS ANGELES 10/05/15 · Come October 15, join us at Vator Splash...

Enjoy Karaoke in the comfort of your home with Moment

Los Angeles, CA 10/04/15 · We all have a singing moment. After hours...

Co-Founder of OXYwater Sentenced for Wire Fraud and Money Laundering

Washington, DC 10/01/15 · A co-founder of Imperial Integrative Health Research and...

Creative Bioarray Improves Tumor Cells Quality for Life Science Researchers

New York, NY 10/01/15 · - Creative Bioarray (http://www.creative-bioarray.com/ ), an innovative biotechnology company who...

Wake up your event audience with Livecube’s latest engagement technology

NEW YORK 09/30/15 · Livecube transforms how people connect and share ideas...

Wiknix: tech magazine provides latest gadgets news

New York, NY 09/26/15 · It can be hard to know who to...

New Farm-to-Table Chef Joins Canada's Favourite Spa

GRAFTON, ON 09/25/15 · Ste. Anne's Spa (www.steannes.com) has just hired Jeffrey...

Moment Soundbar brings family together with Karaoke home entertainment

Los Angeles, Ca 09/17/15 · With the rising cost of family outings, more...


Los Angeles, Ca 09/16/15 · Moment is the world’s first compact soundbar that...

Moment, the minimalist soundbar to replace all soundbars

Los Angeles, CA 09/15/15 · Moment™: A case of less is more. Moment,...

Join Moment’s Indiegogo crowdfunding campaign on September 22

Los Angeles, Calif. 09/04/15 · Plug and Play Karaoke sound bar with DTS...

ASTEP Launches Latest Corporate Lecture Series in NYC

NEW YORK, NY 09/01/15 · PwC, EY, LinkedIn, Hogan Lovells and Cisco among...