June 5, 2013
San Francisco (RPRN) 06/05/13 — Your company has news but what is the point of writing about it if you don’t share your news effectively? Without doubt, if you don’t share that news in the best and most effective ways, you are going to find that your news very quickly becomes redundant. Using social sharing to get your news out to the right people is fast becoming one of the most powerful methods of raising your company profile and boosting your returns. Social sharing process is the foundation of a strong social media campaign. (watch YouTube at the bottom)
What is social sharing?
Social sharing means sharing your news on social communities such as Reddit, Twitter, Digg, and Facebook among others. Pick your community carefully. One item that may be appropriate for Twitter would flunk on LinkedIn and vice versa. Get to know your social circles.
Social sharing is a two-fold process and can be time consumming. Start by creating a detailed profile on each social networks and then gather followers by providing them relevant, educative and fun material. Yes, to make them laugh, even in a business context is a good idea.
Now, let’s look at the advantage of social sharing. If you get it right, it allows you to easily share all of your news through the social accounts of people who are loyal to you and your brand. This may seem like nothing on the surface, but it does mean that there is some huge and exponential growth involved. If someone is interested and likes your news, they will feel compelled to share it with their social network and so forth. If that news is then enjoyed and found to be of worth by another person in that first person’s social network, they will then also feel compelled to share it with their network. This can in theory go on and on in a domino effect, so your news gets shared quicker and more effectively through an ever-growing web of millionsindividuals socially connected.
Buzz your press release
Let us say you have created a press release. You have put it through all the right processes and have worked hard to engineer a successful press release submission. This means it is hitting newsrooms and news agencies across the globe. But using social networks as platforms to spread this news even further is where social sharing really comes into its own.
You have news because you have created this press release. It is newsworthy. By allowing the readers of the press release to share the news through their social network you set a huge and powerful process in motion. You can actively do something about this on a more proactive level too. Depending on which press release submission service you use, you can push your release out to all your followers on Twitter for example, just through a one-click process. This gets that press release out behind a good solid tweet.
Working through Facebook is another great way to social share your press releases. Add the press release as an update or at least have it on your Facebook page. This makes friends read it and then want to share it themselves.
Having a press release is an important aspect of running a company. However, using that press release beyond simply submitting it is now becoming the single act that helps to push companies to the front of the collective attention of millions. Your press release is an invaluable tool for bringing great and exciting news to people who care about your brand. Use social sharing to instantly reach a larger amount of people than a simple press release submission service would do.
Social sharing is now becoming the way for any company that wants to have press releases both read and shared.
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