Digital Marketing or PR? Pick one or both to promote your news! : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Digital Marketing or PR? Pick one or both to promote your news!

July 2, 2013

Digital Marketing or PR? Pick one or both to promote your news!

SAN FRANCISCO, CA (RPRN) 07/02/13 — - authored the RushPRNews editorial team -

In this 3-part series, we will be exploring the benefits of digital marketing and “public relations" or as Ane Howard, our CEO at RushPRNews, likes to call it, "public relationship". This article aims to take a closer look at the differences between these two, and through the entire series, you will get to understand both in a much deeper sense to help you identify which is a better choice for your specific needs.

Digital Market is…

At the most fundamental level, digital marketing pertains to the direct communication with the targeted market in order to deliver a specific message, provide some form of promotion and deliver a certain call to action. Once the message has been clearly conveyed, this can directly drive more sales leads to a certain business. This kind of marketing makes use of the different electronic devices like tablets, computers, cellphones, smartphones, game consoles and digital billboards in order to get the consumers engaged as well as the rest of the business partners. One primary component of digital marketing is Internet marketing. In digital marketing, a brand or organization is being developed through the use of a wide array of different digital channels like social networks, email, and the like.

In this particular marketing process, the services, products or brands are promoted through the use of all digital advertising forms. It makes use of the Internet, radio, television, mobile and other digital media forms in order for the customers to be reached in a more personal, timely, cost-effective, and relevant manner. It often pays for products placements on these mediums and purchases ads.

Digital Marketing or PR? Pick one or both to promote your news!

While public relations is…


On the other hand, public relation pertains to communicating in which the purpose is to create a favorable image among the public and to build bridge between members of the press and corporate. Most businesses today reach out to the media through the distribution of press releases. Press release is about communicating the latest corporate or product news to the media and to the public, telling a certain story over time, establishing brand awareness and building reputation. It is NOT about writing a press release and getting it broadcasted to a media list. More importantly, it is about the unique and strong relationship that is being built over time, coming up with an editorial with a certain publication in mind, then having the story sold to the editor in order for it to be published. Public relations is NOT PAID placement. Reporters will cover free of charge your story, if it is of interest to them.

The digital platforms of today enable both digital marketing and PR. While there is a continuing debate as to whether Facebook is really useful in building business, there is no doubt that a social media campaign can make or break the reputation of a certain brand.

At the end of the day, both digital marketing and public relation can be truly beneficial for the growth and success of any business or organization. However, it is a must to weigh both strategies to ensure that you will be choosing the one that will best suit the objectives and plans that you have for your company.

But things do not just end here. Make sure to look forward to the second installment of this series and discover more of the essentials about public relations and digital marketing.

 

Digital Marketing or PR? Pick one or both to promote your news!

Media Contact Name: RushPRNews editorial team
Media E-mail:
Media Phone: (866) 982-1116 ext 1
Media Web Address: www.rushprnews.com/login
Company Web Address: http://rushprnews.com/
Main image credits: RushPRNews.com
Body image credits: rushprnews and hongkia
Extra image credits: YouTube
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, BUSINESS NEWS, GOOGLE NEWS, JOURNALISM- News, MARKETING, ADVERTISING, PR, MICROSOFT NEWS, MSN NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, Publishing, YAHOO NEWS

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

GeneSegues Therapeutics Awarded Contract For Development of Nanocapsule-based Vaccine for Biodefense Pathogen

MINNEAPOLIS, MN 12/18/14 · Company Collaborating With U.S. Army Researchers on Topically...

Enjoy a Virtual Tour of Canada's Favourite Spa

GRAFTON, ON 12/16/14 · A brand new tour of Ste. Anne's Spa...

Bahama Beach Club Hosts Christmas and 12th New Year’s Eve Party

Treasure cay 12/13/14 · If you're looking for the perfect place to...

Opportunistic Brand Savvy Investors set to snap up Stackcap Patent

London, UK 12/11/14 · Business savvy investors welcomed an exciting opportunity this...

Newborn Foundation Applauds Reauthorization of Newborn Screening Saves Lives Act

WASHINGTON, D.C. 12/11/14 · The U.S. House of Representatives has passed H.R....

SecurifyApp makes it safe to be Home Alone during this holiday season

New York, New Yrok 12/10/14 · More Americans fall victim to accident, theft and...

Routehappy Raises $3.3M in Funding to Expand Airline & Distributor Products

NEW YORK 12/10/14 ·  -- Routehappy, the product differentiation platform for air travel,...

Spa Lovers Select Ste. Anne's as Canada's Top Destination... Again!

GRAFTON, ON 12/04/14 · Spafinder Wellness once again has awarded Ste. Anne's...

Who Couldn`t Use a Hug? Announcing the HugTrain 6th Annual Hug Tour Dec 2014

Montreal, Quebec, Canada 12/03/14 · Cross Continental Canadian-U.S. Train Journey to Raise Spirits...

Zikto announces stretch goals for successful Kickstarter campaign

Los Angeles/Seoul, Korea 12/01/14 · Campaign reaches global audience! Riding high on the accomplishment...

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...