Digital Marketing or PR? Pick one or both to promote your news! : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Digital Marketing or PR? Pick one or both to promote your news!

July 2, 2013

Digital Marketing or PR? Pick one or both to promote your news!

SAN FRANCISCO, CA (RPRN) 07/02/13 — - authored the RushPRNews editorial team -

In this 3-part series, we will be exploring the benefits of digital marketing and “public relations" or as Ane Howard, our CEO at RushPRNews, likes to call it, "public relationship". This article aims to take a closer look at the differences between these two, and through the entire series, you will get to understand both in a much deeper sense to help you identify which is a better choice for your specific needs.

Digital Market is…

At the most fundamental level, digital marketing pertains to the direct communication with the targeted market in order to deliver a specific message, provide some form of promotion and deliver a certain call to action. Once the message has been clearly conveyed, this can directly drive more sales leads to a certain business. This kind of marketing makes use of the different electronic devices like tablets, computers, cellphones, smartphones, game consoles and digital billboards in order to get the consumers engaged as well as the rest of the business partners. One primary component of digital marketing is Internet marketing. In digital marketing, a brand or organization is being developed through the use of a wide array of different digital channels like social networks, email, and the like.

In this particular marketing process, the services, products or brands are promoted through the use of all digital advertising forms. It makes use of the Internet, radio, television, mobile and other digital media forms in order for the customers to be reached in a more personal, timely, cost-effective, and relevant manner. It often pays for products placements on these mediums and purchases ads.

Digital Marketing or PR? Pick one or both to promote your news!

While public relations is…

On the other hand, public relation pertains to communicating in which the purpose is to create a favorable image among the public and to build bridge between members of the press and corporate. Most businesses today reach out to the media through the distribution of press releases. Press release is about communicating the latest corporate or product news to the media and to the public, telling a certain story over time, establishing brand awareness and building reputation. It is NOT about writing a press release and getting it broadcasted to a media list. More importantly, it is about the unique and strong relationship that is being built over time, coming up with an editorial with a certain publication in mind, then having the story sold to the editor in order for it to be published. Public relations is NOT PAID placement. Reporters will cover free of charge your story, if it is of interest to them.

The digital platforms of today enable both digital marketing and PR. While there is a continuing debate as to whether Facebook is really useful in building business, there is no doubt that a social media campaign can make or break the reputation of a certain brand.

At the end of the day, both digital marketing and public relation can be truly beneficial for the growth and success of any business or organization. However, it is a must to weigh both strategies to ensure that you will be choosing the one that will best suit the objectives and plans that you have for your company.

But things do not just end here. Make sure to look forward to the second installment of this series and discover more of the essentials about public relations and digital marketing.


Digital Marketing or PR? Pick one or both to promote your news!

Media Contact Name: RushPRNews editorial team
Media Phone: (866) 982-1116 ext 1
Media Web Address:
Company Web Address:
Main image credits:
Body image credits: rushprnews and hongkia
Extra image credits: YouTube
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at

Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Fuzion International thrilled to be a part of CFC 1

SAN FRANCISCO 11/25/15 · What an awesome fighting event. Fuzion International, a San...

The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/23/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...

Powerful Business Marketing & Dating Social Site For All People

Laredo, TX 10/29/15 · Whether it is dating, making friends, expanding your...