Punch Communications recommends brands to focus on backlink profiles and social signals for effective search visibility : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Punch Communications recommends brands to focus on backlink profiles and social signals for effective search visibility

July 8, 2013

Punch Communications recommends brands to focus on backlink profiles and social signals for effective search visibility
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 07/08/13 — Brands should be aware that standalone SEO campaigns may not fully optimise a website’s ranking potential, as search engine algorithms increasingly incorporate social signals and there continues to be a renewed emphasis on onsite factors following Google’s Penguin 2.0 update, says integrated PR, social media and search agency Punch Communications. Brands should therefore not only focus on building natural back link profiles, but also on increasing social signals and enhanced media content to ensure positive SERP visibility and stability.

Industry analysis continues to reinforce the relationship between social interactions, onsite meida content and ranking positions in Google.  However, the quality and quantity of brands’ backlinks and on-site content still remain amongst the most impactful signals that can affect the stability and placement of a website in organic search rankings.

Brands should strive for a natural link profile from a broad range of domains through an appropriate variety of generic and branded anchor text, as well as URL links, pointing to the relevant pages within a site’s structure.

Webmasters should ensure social icons are integrated into relevant pages to enable visitors to share the content they enjoy and for social networks to be maintained as a part of a wider social and SEO strategy. In particular, activity on Google+, +1s and authors linked to a G+ profile play a key role in determining the search determine the position of content in the SERPs. 

Both factors appear to have surpassed the importance of other tactics, such as incorporating keywords within domain names and URLs. Also studies, such as Search Metrics’ 2013 Ranking Factors Report, suggest a strong relationship between search visibility and a healthy amount of media-rich content and uploaded image files, meaning brands would be wise to consider reviewing the functionality of content management systems for image capacity.

Pete Goold, managing director of integrated PR agency Punch Communications, says: “There are clear benefits for brands that clean up their backlink profiles as well as link build naturally. Brands should aim to create a variety of exact, broad, generic and branded anchor text links from a range of sites for effective organic search engine visibility. I would advise any brand to ensure their communications and social media teams understand how their activity affects where their business sits in Google’s results.”

To find out what Punch Communications’ integrated approach to social media, SEO and PR can do for your brand, visit www.punchcomms.com

Media Contact Name: Keredy Andrews
Media Phone: +44 (0) 1858 411 600
Media Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: Technology, MARKETING, ADVERTISING, PR, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

GreenRoad bolsters focus on North American market with new Austin, Texas headquarters and top level appointments

San Jose, CA 05/26/15 · GreenRoad Technologies, the leading provider of Software-as-a-Service (SaaS)...

Canadian Anchor Baffled: Most People in LA Don't Know Who Sinatra Was

Hollywood, CA 05/22/15 · A Manitoba.24 anchor, MIKE BANANA, has held a...

Nostra Products - New Chalkboard Decor

New York, NY 05/18/15 · Nostra Products introduces a new product! Chalkboard decor...

AirBnB of food has arrived to London

London, United Kingdom 05/13/15 · - TRYMYKITCHEN.COM  BRINGS UNIQUE FOOD CONCEPT TO LONDON...

They Tell Their Story at the 32nd Annual McDonald’s Gospelfest and Competition

Newark, New Jersey 05/13/15 · Star-Studded Event at The Prudential Center, Newark New...

Newly Renovated Running Aces Casino & Racetrack to Host Preakness Event on May 16th

COLUMBUS, MN 05/12/15 · “The Triple Crown is a celebrated American tradition,...

Raleigh IT Business Celebrates 20 Years Of Serving Businesses Across North Carolina

Raleigh, NC 05/04/15 · CSP Extends Our Appreciation to Those Who Joined...

AK for Real Estate Development & Marketing to Settle with Egyptian Government

Cairo, Egypt 04/30/15 · Egyptian developer AK for Real Estate Development &...

Aspect/Bruker 3-year partnership concluded in March 2015

SHOHAM, Israel 04/26/15 · A world leader in ground-breaking, compact benchtop MRI...

IT Secure Services Expands Business Operations Into Massachusetts

Manchester, NH 04/23/15 · Businesses In The 128 Tech Corridor Finally Have...

ASTEP Announces Cindy Gentry, Senior Partner at Mercer U.S., as New Advisory Board Member

NEW YORK, NY 04/21/15 · The Asperger Syndrome Training and Employment Partnership (ASTEP)...

500 BC Introduces YouQuest App. Update Your Life, Not Your Status.

Washington, DC 04/21/15 · Harnessing ancient wisdom to meet modern challenges. “Update...