Punch Communications recommends brands to focus on backlink profiles and social signals for effective search visibility : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Punch Communications recommends brands to focus on backlink profiles and social signals for effective search visibility

July 8, 2013

Punch Communications recommends brands to focus on backlink profiles and social signals for effective search visibility
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 07/08/13 — Brands should be aware that standalone SEO campaigns may not fully optimise a website’s ranking potential, as search engine algorithms increasingly incorporate social signals and there continues to be a renewed emphasis on onsite factors following Google’s Penguin 2.0 update, says integrated PR, social media and search agency Punch Communications. Brands should therefore not only focus on building natural back link profiles, but also on increasing social signals and enhanced media content to ensure positive SERP visibility and stability.

Industry analysis continues to reinforce the relationship between social interactions, onsite meida content and ranking positions in Google.  However, the quality and quantity of brands’ backlinks and on-site content still remain amongst the most impactful signals that can affect the stability and placement of a website in organic search rankings.

Brands should strive for a natural link profile from a broad range of domains through an appropriate variety of generic and branded anchor text, as well as URL links, pointing to the relevant pages within a site’s structure.

Webmasters should ensure social icons are integrated into relevant pages to enable visitors to share the content they enjoy and for social networks to be maintained as a part of a wider social and SEO strategy. In particular, activity on Google+, +1s and authors linked to a G+ profile play a key role in determining the search determine the position of content in the SERPs. 

Both factors appear to have surpassed the importance of other tactics, such as incorporating keywords within domain names and URLs. Also studies, such as Search Metrics’ 2013 Ranking Factors Report, suggest a strong relationship between search visibility and a healthy amount of media-rich content and uploaded image files, meaning brands would be wise to consider reviewing the functionality of content management systems for image capacity.

Pete Goold, managing director of integrated PR agency Punch Communications, says: “There are clear benefits for brands that clean up their backlink profiles as well as link build naturally. Brands should aim to create a variety of exact, broad, generic and branded anchor text links from a range of sites for effective organic search engine visibility. I would advise any brand to ensure their communications and social media teams understand how their activity affects where their business sits in Google’s results.”

To find out what Punch Communications’ integrated approach to social media, SEO and PR can do for your brand, visit www.punchcomms.com

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: +44 (0) 1858 411 600
Media Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: Technology, MARKETING, ADVERTISING, PR, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...

Ultraseal international in finals of Midlands Business Awards 2015

Coventry, UK 11/14/14 · Ultraseal International, which exports to the automotive supply...

Arki: Hot New Wearable Tech Setting a Cracking Pace on Kickstarter

San Francisco, CA 11/14/14 · Update for November 21: 412 Backers $90,034 pledged...

UpWest Labs Unveils Details of Its Eighth Batch of Startups, Ranging From Genetics to 3D Design

Palo Alto, California 11/11/14 · Accelerator continues to support innovative entrepreneurs with its...

Modern Casting Impregnation helps automakers to avoid warranty claims on engines

Novi, MI 11/11/14 · Automakers can save money and avoid costly warranty...

The Evolution of Walking: Wearable Tech steps up to a new level

San Francisco, CA 11/11/14 · Arki: Finally Wearable Meets Fashion – Wearable technology is one of 2014’s...

GeneSegues Awarded $1 Million Phase II NIH/NCI Research Contract for Nanoencapsulated RNAi Cancer Therapeutic

MINNEAPOLIS, MN 11/10/14 · Highly Competitive NIH Program Validates Potential of GS-10...

More Than 400 .Onion Addresses Targeted as Part of Global Enforcement Action on Tor Network

WASHINGTON 11/07/14 · More Than 400 .Onion Addresses, Including Dozens of...

Learn about Wine in Your Pjs - A New Kind of Wine Class

SAUSALITO, CA. 11/04/14 · The Wine Key announced today it's first virtual...

XCEL Professional Services Has Made a Huge Change to Move Our Company Forward

Calgary, AB 11/04/14 · Introducing Rob Hay: The New President of XCEL...