Brands Would Be Wise to Integrate Campaign Hashtags Across Multiple Social Networks, says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Brands Would Be Wise to Integrate Campaign Hashtags Across Multiple Social Networks, says Punch Communications

July 22, 2013

Brands Would Be Wise to Integrate Campaign Hashtags Across Multiple Social Networks, says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (rushPRnews) 07/22/13 — With the recent integration of clickable hashtags on Facebook, brands should take advantage of the new feature and incorporate hashtags across wider PR and marketing campaigns, recommends integrated search, social media and PR agency Punch Communications.

Campaigns with specific hashtags that run across multiple social networks such as Instagram, Foursquare, Pinterest, Tumblr or Twitter can now add Facebook to the list and maximise exposure. By establishing a unique hashtag to be used throughout a campaign, brands can capitalise on the diverse user base of each social network, yet streamline the conversation with the single tag.

“Previously hashtags appeared regularly in users’ Facebook posts, especially within content shared from other social networks such as Twitter, Foursquare and Instagram; however, they did not add value to the posts as they were not clickable or searchable within the platform. Now that Facebook has added the clickable functionality to its network, individual users and Pages can include hashtags within their status updates and be included within a wider conversation,” stated Erica Whiteman, account manager at integrated social media agency Punch Communications.

Facebook has over 1.11 billion monthly active users, according to recent statistics, so brands can now reach a larger audience through campaigns that were previously only appropriate for social networks such as Twitter. For example, the weekly hashtag game on Late Night with Jimmy Fallon reaches an approximate follower base of 9.2 million fans on Twitter. This campaign can now integrate with Facebook to gain more exposure with a different audience, which will benefit his total social network fan base.

Clickable hashtags in Facebook also allow brands to track a specific conversation and see the frequency and sentiment of responses, which will help form future content and campaigns. Brands should focus on the quality and relevance of the hashtag used so the impact of the message is not diluted or lost in the wider social space.

For more information on integrated search and PR campaigns, visit www.punchcomms.com or get in touch at info@punchcomms.com.

 

 

 

Media Contact Name: Keredy Andrews
Media Phone: 01858411600
Media Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

High-Tech Bridge Uncovers Large Number Of Fraudulent Cybersecurity Company Domains

San Francisco, US/ Geneva, Switzerland 05/26/16 · Research into the proliferation of fraudulent domains affecting...

Compliance Map tracks Country of Origin in complex supply chains

Solihull, United Kingdom 05/26/16 · The Compliance Map, a developer of environmental compliance...

Fast Lane Announces Global IT Security Training Partnership with NotSoSecure

Morrisville, NC 05/25/16 ·  - Business news -  Fast Lane Announces Global IT...

Publishing A Magazine To iPad Is Affordable With Twixl Publisher

Santa Cruz, California 05/21/16 · Fear Not: Solution is at hand to combat...

Losode.com making an impression in Virgin Media’s #VOOM 2016

London, United Kingdom 05/19/16 · Losode.com making an impression in Virgin Media’s  #VOOM...

Wayne Gretzky named A Great Canadian for the Canada D’Eh Run

Amherstburg ON 05/18/16 · Participants Voted And They Have Chosen The Great...

VOTE for Losode.com, an innovative fashion destination by Africans #VOOM 2016

LONDON, UK 05/16/16 · CROWDFUNDING CAMPAIGN-  Losode.com, an innovative fashion destination by...

Whom Can You Trust To Make Your Car Keys?

Toronto, Ontario 05/16/16 · Pop-A-Lock, the largest security network in North America,...

How to Fix Common Boiler Problems

Keighley, UK 05/14/16 · We ALL totally rely on our boilers to...

2016 Springtime Public Relations is Made Easy With PR Coupon

SAN FRANCISCO 05/14/16 · Spring 2016 is promising to be a time...

Fast Lane Joins the IoT Talent Consortium

Morrisville, NC 05/12/16 · - Fast Lane (www.fastlaneus.com) has accepted a role as an...

BOSS Mentors Give Local Young Women Entrepreneurial, Etiquette and Lifestyle Skills

Windsor, Ontario 05/10/16 ·  Best Opportunity to Support Self  – Manners and money...

Time to Replace Your Boiler Then Buy British with Ideal Boilers

Keighley, United Kingdom 05/05/16 · Ideal Boilers is a British Manufacturer based in...