Brands Would Be Wise to Integrate Campaign Hashtags Across Multiple Social Networks, says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Brands Would Be Wise to Integrate Campaign Hashtags Across Multiple Social Networks, says Punch Communications

July 22, 2013

Brands Would Be Wise to Integrate Campaign Hashtags Across Multiple Social Networks, says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 07/22/13 — With the recent integration of clickable hashtags on Facebook, brands should take advantage of the new feature and incorporate hashtags across wider PR and marketing campaigns, recommends integrated search, social media and PR agency Punch Communications.

Campaigns with specific hashtags that run across multiple social networks such as Instagram, Foursquare, Pinterest, Tumblr or Twitter can now add Facebook to the list and maximise exposure. By establishing a unique hashtag to be used throughout a campaign, brands can capitalise on the diverse user base of each social network, yet streamline the conversation with the single tag.

“Previously hashtags appeared regularly in users’ Facebook posts, especially within content shared from other social networks such as Twitter, Foursquare and Instagram; however, they did not add value to the posts as they were not clickable or searchable within the platform. Now that Facebook has added the clickable functionality to its network, individual users and Pages can include hashtags within their status updates and be included within a wider conversation,” stated Erica Whiteman, account manager at integrated social media agency Punch Communications.

Facebook has over 1.11 billion monthly active users, according to recent statistics, so brands can now reach a larger audience through campaigns that were previously only appropriate for social networks such as Twitter. For example, the weekly hashtag game on Late Night with Jimmy Fallon reaches an approximate follower base of 9.2 million fans on Twitter. This campaign can now integrate with Facebook to gain more exposure with a different audience, which will benefit his total social network fan base.

Clickable hashtags in Facebook also allow brands to track a specific conversation and see the frequency and sentiment of responses, which will help form future content and campaigns. Brands should focus on the quality and relevance of the hashtag used so the impact of the message is not diluted or lost in the wider social space.

For more information on integrated search and PR campaigns, visit www.punchcomms.com or get in touch at info@punchcomms.com.

 

 

 

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 01858411600
Media Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

The new language exchange app is here! As easy as learning Chinese!

SAN FRANCISCO 07/23/14 · The new language exchange app ‘Social Language’ is now...

Xpressivo live on KickStarter! Get a Jolt!

SAN FRANCISCO 07/23/14 · Xpressivo: Start It Up!   Get a jolt today! Xpressivo’s new...

What’s better than distributing your press release to tons of outlets? Guaranteed AP Media Coverage!

San Francisco/Montreal/London 07/23/14 · Distributing your press release with GUARANTEED placement in...

Xpressivo: Bringing Coffee Back

SAN FRANCISCO 07/17/14 · Espresso drinkers – get excited! Now even the most...

Designz23 presenta SEO, avisos Google, Pago Por Click, sitios aptos para mĂłviles

Allentown Y Bethlehem, PA 07/16/14 · – Designz23.com se complace en ofrecer lo último...

Remapping and Insurance: What You Need to Know

LONDON, UK 07/14/14 · With turbodiesels often getting some of the very...

Are Canadian consumers getting fleeced by the life insurance industry?

Halifax, NS 07/08/14 · Consumers have had enough and they want to...

Open Casting Call for W Network’s New Reno Competition Series Game of Homes

VANCOUVER, B.C. 07/08/14 · Casting underway in Vancouver W Network and Great Pacific Television are looking...

Vegan Recipe Cookbook Celebrates 70 years of Vegan

London, UK 07/08/14 · London based health and nutrition consultancy Foods for...

Discover the Benefits of Grand Estates Auction to the Buyer

Charlotte, NC 07/07/14 · Benefits of Grand Estates Auction to the Buyer...

Why Are Brokers considering Grand Estates Auctions? Discover the benefits

Charlotte, NC 07/06/14 · The Benefit of Grand Estates Auction to the...

Grand Estates Auction Company presents Music City Glamour

Nashville, TN 07/05/14 · Redisvoer Music City Glamour: Nashville, Tennessee Nashville is more...

Summertime, And the livin' is easy! PR Summer 2014

San Francisco 06/27/14 · Summertime,  And the livin' is easy!  Enjoy the...