Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint

August 7, 2013

Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint

Stockholm, Sweden (RPRN) 08/07/13 — Many brands choose to invest in a market research panel to gain insight on what values resonate with their audience. However, the vital function of panel management must not be sidelined if brands are to capitalize on this investment, says Cint, a global provider of market insight tools.

Building a panel made up of representatives of the target market has become a popular method, often chosen by brands over consumer research using survey respondents from external vendors, as the results can be considered more reliable and trusted. While the resource requirements of setting up a panel can be higher than simply utilizing others’ panels, the benefits and returns are higher. 

The maintenance aspect is one which must be factored in when considering this route. It is important the usage of panel members is monitored carefully to avoid fatigue, and that attracting and adding new panel members is part of the upkeep to ensure freshness.

Cint’s CEO Bo Mattsson explains: “Market research panels are an invaluable tool for brands and organizations executing regular campaigns, or simply wanting to keep their finger on the pulse with what hits the mark with their advocates. What some forget to take into consideration is the on-going task of maintenance. The investment in a panel will only reap rewards if this is done regularly.

“It’s not a difficult job; simple ‘cleaning’ tasks such as removal of out-of-date email addresses and removal of non-responders, coupled with creating new and innovative ways to recruit relevant new members. Many DIY market research tools like Cint Engage make this job quick and effective. ”

Moreover, the task of building a panel has also been made simple with the rise in DIY market research tools, making this an accessible and cost-effective route for many brands, business and organizations. In addition, not-for-profit organizations have particularly been able to benefit in this area by allowing others to use their panel for research, not only creating a ‘thank you’ payment for their panel members but also to generate income for the charity or organization, boosting funds.

Cint offers a wide range of DIY market intelligence tools. As well as allowing users to set up their own panels via Cint Engage, its OpinionHUB provides access to more than 10 million participants across 57 countries. For further information, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: Technology, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Join Moment’s Indiegogo crowdfunding campaign on September 22

Los Angeles, Calif. 09/04/15 · Plug and Play Karaoke sound bar with DTS...

ASTEP Launches Latest Corporate Lecture Series in NYC

NEW YORK, NY 09/01/15 · PwC, EY, LinkedIn, Hogan Lovells and Cisco among...

Hilltop Christmas Trees Available for Home Delivery

New York, NY 08/19/15 · The perfect Christmas tree is the centre piece...

MONTREAL MEDIA ALERT: Moment™'s world premiere at McLean’s Pub: compact karaoke soundbar

MONTREAL 08/17/15 · Moment™'s world premiere, compact karaoke soundbar  to revolutionize...

Network Heroes Offers Full HIPAA Audits In Las Vegas, NV

Las Vegas, NV 08/14/15 · Network Heroes Partners with the Best HIPAA Compliance...

Dynamic Blending Specialists, LLC Kicks Off an Indiegogo, Inc. Crowdfunding Campaign

South Jordan, UT 08/14/15 · – Dynamic Blending Specialists (DBS) a cosmetic formula...

Aspect Imaging launch one-touch MRI at WMIC, 2015

Shoham, Israel 08/12/15 · Aspect's advanced one-touch MRI will be presented at...

Growing Problem of Anti-Semitism in the United Church of Canada

OTTAWA, ON, Canada 08/10/15 · Proposals Before The United Church Of Canada General...

Thriveon Earns Respected Technology Industry Credential

New Ulm, MN 08/06/15 · CompTIA Managed Services Trustmark™ signifies commitment to industry...

Portable Road Weather Information System (RWIS) Available

Nashville, TN 08/03/15 · Digital Traffic Systems, Inc. of Ashland, Virginia, announces...