Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint

August 7, 2013

Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint

Stockholm, Sweden (rushPRnews) 08/07/13 — Many brands choose to invest in a market research panel to gain insight on what values resonate with their audience. However, the vital function of panel management must not be sidelined if brands are to capitalize on this investment, says Cint, a global provider of market insight tools.

Building a panel made up of representatives of the target market has become a popular method, often chosen by brands over consumer research using survey respondents from external vendors, as the results can be considered more reliable and trusted. While the resource requirements of setting up a panel can be higher than simply utilizing others’ panels, the benefits and returns are higher. 

The maintenance aspect is one which must be factored in when considering this route. It is important the usage of panel members is monitored carefully to avoid fatigue, and that attracting and adding new panel members is part of the upkeep to ensure freshness.

Cint’s CEO Bo Mattsson explains: “Market research panels are an invaluable tool for brands and organizations executing regular campaigns, or simply wanting to keep their finger on the pulse with what hits the mark with their advocates. What some forget to take into consideration is the on-going task of maintenance. The investment in a panel will only reap rewards if this is done regularly.

“It’s not a difficult job; simple ‘cleaning’ tasks such as removal of out-of-date email addresses and removal of non-responders, coupled with creating new and innovative ways to recruit relevant new members. Many DIY market research tools like Cint Engage make this job quick and effective. ”

Moreover, the task of building a panel has also been made simple with the rise in DIY market research tools, making this an accessible and cost-effective route for many brands, business and organizations. In addition, not-for-profit organizations have particularly been able to benefit in this area by allowing others to use their panel for research, not only creating a ‘thank you’ payment for their panel members but also to generate income for the charity or organization, boosting funds.

Cint offers a wide range of DIY market intelligence tools. As well as allowing users to set up their own panels via Cint Engage, its OpinionHUB provides access to more than 10 million participants across 57 countries. For further information, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: Technology, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

BDO Announces Microsoft’s Jeff Edwards as Keynote Speaker at Connections 2016

TORONTO, ON 04/26/16 · BDO Solutions, award winning Microsoft Dynamics Gold Certified...

OIART Audio Engineering School Dominates Ontario College KPI's

London, Ontario 04/26/16 · The Ontario Institute of Audio Recording Technology (OIART)...

BDO is a Proud Sponsor of VHA Home Healthcare’s Heart of Home Care Awards

Toronto, Ontario 04/22/16 · BDO Solutions, award winning Microsoft Dynamics Gold Certified...

BDO Establishes FileNexus® Integration Practice and ASP Offering

Toronto, Ontario 04/19/16 · BDO Solutions, award winning Microsoft Dynamics Gold Certified...

Treasurer Urges Independent Contractors Working In San Francisco To Comply With Business Registration Requirements

SAN FRANCISCO 04/15/16 · TREASURER JOSÉ CISNEROS URGES INDEPENDENT CONTRACTORS WORKING IN...

Celebrate Canada Day anywhere in the World with a Great Canadian

Amherstburg, ON 04/15/16 · - Participants Get To Choose From Don Cherry, Wayne...

Lift The Mystery Around Digital Literacy For Leaders

TORONTO,ON,CANADA 04/13/16 · Masterclass for Executives Led by Clare McDowall: How...

Top Tips to Choosing a New Boiler

Keighley, Yorkshire 04/11/16 · Is your old boiler letting you down or...

A Platform Made For Achievers Available For Download

SAN FRANCISCO 03/29/16 · Compete and show your achievements. Build your Achiever...

RPRNMag Newsmagazine to Bring Business Solutions to Entrepreneurs With News Stories & Sponsored Content

SAN FRANCISCO 03/28/16 · Newsmagazine to focus on business tips and trends  —...

2016 Springtime Public Relations is Effervescent

SAN FRANCISCO 03/25/16 · Following a long winter, Spring 2016 is promising...

Aspect Imaging Announces FDA Clearance of WristView MRI System

Shoham, Israel 03/24/16 · Point-of-care quality wrist and hand imaging: Transforming the...

New illustrated children’s book raises awareness and dollars for Alzheimer’s.

COBOURG, ONTARIO 03/22/16 · Stirred by her mother’s dementia, artist Kathryn Harrison...

Greenroad Wins Fleet Services Provider Of The Year At The Commercial Insurance Awards 2016

Austin, TX 03/11/16 · GreenRoad Named Leading provider of SaaS solution that...