Forget Pitching To Media - Tell A Story with A Social Media Release : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Forget Pitching To Media - Tell A Story with A Social Media Release

August 27, 2013

Forget Pitching To Media - Tell A Story with A Social Media Release

MONTREAL - SAN FRANCISCO (RPRN) 08/27/13 — The Social Media Release (SMR) has become a vehicle for writers and PR practitioners from the self-publishing Web 2.0 era, moving forward into new Web 3.0 applications. Web 3.0 apps will make user-generated content more personalized and manageable by intelligently sifting through it based on our interests and history, and presented in each user's preferred format, bet it podcast, videos or articles.

Storytelling is now more important than pitching a news angle.

You may know the SMR by other names such as: social media press release, new media release, and e-release. As a PR tool, it is most effective if used along with company blog posts, large numbers of social followers and a reputable online newswire, such as RushPRNews.

The SMR tells a story using search engine optimization (SEO) writing techniques to reach the intended audience. SMRs are not announcements; they have a real mission: to ignite the conversation. Not only should social media releases inform, but they should also ignite the spread of the story being told with multimedia by being shared, bookmarked, and by propagating the content through various social media outlets.

So what is the difference between a press release and a social media release?

A traditional press release reveals something new in a "pitch". It announces to the public items of interest such as a new product, service, the opening of a new office, a new partnership, or other type of commercial activity. SMRs are more of a "buzz" starter and they converse with their audience. SMRs can incorporate many different types of content and use multiple social tools such as YouTube, podcasts, Retweets and Shares on Facebook as part of the storytelling process.

The purpose of SMR is to share information, both written and visual, that is relevant, readily understandable and easy to pass along. Using bookmarks, images, links, tags, text, and video, it allows readers to interact both directly and indirectly.

Forget Pitching To Media - Tell A Story with A Social Media Release
broadcast to social media networks

So what's new since the first SMR? Participating on social media sites has become second-nature for most.

The first social media press release template was produced by Shift Communications in May 2006. Under a catchy headline and subhead, the release provides core news facts in an easy to read, bulleted format. Links, RSS feeds, photos, MP3 files, podcast links and graphics (often logos) round out the coverage. Pre-approved quotes from analysts, corporate executives, customers or partners can be added, along with links to across posting of relevant media coverage. An RSS feed found at the end of the release allows easy access to the client's news releases and other related social media sites. Later versions introduced aggregated engagement and contextual clicks into the SMR. These new features allow the reader to truly 'sphere this' by creating one central place for all the news about a product or event. Most importantly, the social media release has truly evolved in order to create, publish and share news with socially-connected online communities.

Social networks spread the content of SMRto their multiple networks, but the distribution of SMRs to the media is still handled by newswire services.

A newswire service must be able to connect easily and in real-time with social communities in order to do more than just shout the news or play the role of a modern-day town crier, it must be able to engage with audience.

Was the birth of social media release necessary?

The tremendous popularity of social networks says yes. Since thetone and mood of social media sites is conversational, engaging readers in dialog and providing an incredible market research opportunity for companies, PR writers had to adapt and adopt emerging technologies. Keeping this reality in mind, SMRs were created to facilitate this process by making good use of the latest digital tools in order to increase conversation with their targeted audiences.

Recognize the viral marketing power of social media releases.  To learn more about applying these principles to your marketing strategies,  listen to Anne`s Podcast - social media - Part 1.

Media Contact Name: RushPRNews editorial team
Media E-mail:
Media Phone: (866) 982-1116 ext 1
Media Web Address: www.rushprnews.com
Company Contact Name: RushPRNews YouTube channel
Company Web Address: http://www.youtube.com/user/rushprnews
Main image credits: Rush PR news
Body image credits: http://rushprnews.com/services
About the author:

ANNE HOWARD can be located at AHPR inc. She is a social media strategist, public relations veteran, and writer with accounts from Los Angeles, San Francisco to Montreal and Toronto. She is a regular contributor at Hollywood Today and other media outlets. Anne is the founder of Rush PR news, a press release newswire service recognized by Google News as a valuable news source, and of RushPRTools, a PR platform for small and mid-size agencies.

Meet Anne. Listen to her discuss the power of social media - Part 1

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, Technology, MARKETING, ADVERTISING, PR, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

3 M's - Making Manners Matter

Windsor, Ontario 04/19/14 · 3 M's Making Manners Matter Getting people to improve...

VHL Developments to Start Phase 2 of 2150Condos Project

Toronto, ON 04/19/14 · VHL Developments is pleased to announce they will...

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...

Students Create Online Planetary Improvement Network

BOURNEMOUTH, UK 04/04/14 ·  Students from Oxford and Harvard, in cooperation with...

Sharing Meals Online May Reduce Loneliness and Improve the Dining Experience

BOURNEMOUTH, UK 04/04/14 ·  An online eating trend that began in Korea...

Consiglio’s Kitchenware & Gift Offer 4-Year Warranty on Latest Saeco Espresso Machines

Toronto, ON 04/01/14 · Leading provider of brand name kitchenware, Consiglio’s Kitchenware...

5 Tips for Finding A Reputable Luxury Property Auction House

Charlotte, North Carolina 03/28/14 · - Advice for Homeowners Seeking to Auction Their...

UN Commission Call for Increased Efforts to Promote Gender Equality in ‘Post-2015 Agenda’ Welcomed

Toronto, ON 03/28/14 · Children’s organization, Plan International welcomes the strong call...