The Leading SEO Trends for 2014: How Brands Can Steal a March on their Competitors : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

The Leading SEO Trends for 2014: How Brands Can Steal a March on their Competitors

December 31, 2013

The Leading SEO Trends for 2014: How Brands Can Steal a March on their Competitors

Greely, CO (RPRN) 12/31/13 — With the news that technology giant Google has recently clamped down on an affiliate SEO marketing campaign conducted by lyrics site Rap Genius, it has become clear that the nature of search engine marketing is likely to change significantly in 2014. With concepts such as Big Data and content marketing encouraging a more streamlined approach from brands, for example, it is crucial that the prevailing trends within the market are given careful consideration.

With this in mind, what are the SEO techniques that are likely to determine the course of the industry in the year ahead? Consider the following: -

  • The Rise of Authorship and Thought Leadership: While many experts within the industry are suggesting that guest blogging is set to become moribund in 2014, this is a misleading and ultimately inaccurate opinion. Although low quality guest posts and the publication of irrelevant material is likely to be sanctioned, for example, the rising prominence of Google authorship and thought leadership means that higher quality content will become increasingly credible. This means that marketers who strive to create informative and engaging content will earn greater success in 2014, while those who purchase links or engage in affiliate campaigns are likely to see their search engine rankings suffer.

 

  • The Development of More Diverse SERP’s: Google’s SERP’s (Search Engine Results Pages) have been subjected to considerable experimentation in recent times, with the prioritisation of organic listings central to this evolution. This trend is only likely to continue in 2014, as Google will continue to give credence to in-depth content and multimedia graphics. The consequence of this is that brands and marketers must strive to create relevant content that is capable of engaging readers through multiple mediums, using both text, imagery and videos to target audiences. Without matching the evolution showcased by Google’s own intricate algorithms, marketers are unlikely to achieve their short or long-term goals.

 

  • The Changing Nature of SEO and the Rising Influence of PR: As the nature of SEO changes, so too does the role of each individual service provider. So if we accept that the typical SEO agency must now create thoughtful content that shares ideas and invaluable information with a vast target audience, it is also crucial to understand the rising influence of PR and Big Data within the industry. More specifically, as brands and marketers look to use targeted information as a way of educating interested readers and developing a reputation as industry experts, they will need to integrate the SEO and PR campaigns into a single, all-encompassing strategy.

While these trends are just three of several that are likely to influence the SEO industry in 2014, they will arguably have the greatest impact. By understanding these and tailoring their strategy to suit the industry, however, leading brands and marketers will be able to optimise each individual campaign and achieve the best possible results. Those who fail to do so will struggle, however, and may ultimately see their efforts and financial investment undermined throughout the course of the year.

Media Contact Name: Lewis Humphries
Media Phone: 07591527921
Media Web Address: http://www.e-marketingpartner.com/
Company Contact Name: Lewis Humphries
Company Phone: 07591527921
Company Web Address: http://www.e-marketingpartner.com/
Click here to see all news from this author/company

Filed Under: Technology, GOOGLE NEWS, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...