The Leading SEO Trends for 2014: How Brands Can Steal a March on their Competitors : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

The Leading SEO Trends for 2014: How Brands Can Steal a March on their Competitors

December 31, 2013

The Leading SEO Trends for 2014: How Brands Can Steal a March on their Competitors

Greely, CO (RPRN) 12/31/13 — With the news that technology giant Google has recently clamped down on an affiliate SEO marketing campaign conducted by lyrics site Rap Genius, it has become clear that the nature of search engine marketing is likely to change significantly in 2014. With concepts such as Big Data and content marketing encouraging a more streamlined approach from brands, for example, it is crucial that the prevailing trends within the market are given careful consideration.

With this in mind, what are the SEO techniques that are likely to determine the course of the industry in the year ahead? Consider the following: -

  • The Rise of Authorship and Thought Leadership: While many experts within the industry are suggesting that guest blogging is set to become moribund in 2014, this is a misleading and ultimately inaccurate opinion. Although low quality guest posts and the publication of irrelevant material is likely to be sanctioned, for example, the rising prominence of Google authorship and thought leadership means that higher quality content will become increasingly credible. This means that marketers who strive to create informative and engaging content will earn greater success in 2014, while those who purchase links or engage in affiliate campaigns are likely to see their search engine rankings suffer.

 

  • The Development of More Diverse SERP’s: Google’s SERP’s (Search Engine Results Pages) have been subjected to considerable experimentation in recent times, with the prioritisation of organic listings central to this evolution. This trend is only likely to continue in 2014, as Google will continue to give credence to in-depth content and multimedia graphics. The consequence of this is that brands and marketers must strive to create relevant content that is capable of engaging readers through multiple mediums, using both text, imagery and videos to target audiences. Without matching the evolution showcased by Google’s own intricate algorithms, marketers are unlikely to achieve their short or long-term goals.

 

  • The Changing Nature of SEO and the Rising Influence of PR: As the nature of SEO changes, so too does the role of each individual service provider. So if we accept that the typical SEO agency must now create thoughtful content that shares ideas and invaluable information with a vast target audience, it is also crucial to understand the rising influence of PR and Big Data within the industry. More specifically, as brands and marketers look to use targeted information as a way of educating interested readers and developing a reputation as industry experts, they will need to integrate the SEO and PR campaigns into a single, all-encompassing strategy.

While these trends are just three of several that are likely to influence the SEO industry in 2014, they will arguably have the greatest impact. By understanding these and tailoring their strategy to suit the industry, however, leading brands and marketers will be able to optimise each individual campaign and achieve the best possible results. Those who fail to do so will struggle, however, and may ultimately see their efforts and financial investment undermined throughout the course of the year.

Media Contact Name: Lewis Humphries
Media E-mail:
Media Phone: 07591527921
Media Web Address: http://www.e-marketingpartner.com/
Company Contact Name: Lewis Humphries
Company E-mail:
Company Phone: 07591527921
Company Web Address: http://www.e-marketingpartner.com/
Click here to see all news from this author/company

Filed Under: Technology, GOOGLE NEWS, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Ste. Anne's Spa Nominated for Favourite Wellness Property in Canada

GRAFTON, ONTARIO 07/29/14 · Spafinder Wellness 365™ announced that Ste. Anne's Spa...

The new language exchange app is here! As easy as learning Chinese!

SAN FRANCISCO 07/23/14 · The new language exchange app ‘Social Language’ is now...

Xpressivo live on KickStarter! Get a Jolt!

SAN FRANCISCO 07/23/14 · Xpressivo: Start It Up!   Get a jolt today! Xpressivo’s new...

What’s better than distributing your press release to tons of outlets? Guaranteed AP Media Coverage!

San Francisco/Montreal/London 07/23/14 · Distributing your press release with GUARANTEED placement in...

Xpressivo: Bringing Coffee Back

SAN FRANCISCO 07/17/14 · Espresso drinkers – get excited! Now even the most...

Designz23 presenta SEO, avisos Google, Pago Por Click, sitios aptos para mĂłviles

Allentown Y Bethlehem, PA 07/16/14 · – Designz23.com se complace en ofrecer lo último...

Remapping and Insurance: What You Need to Know

LONDON, UK 07/14/14 · With turbodiesels often getting some of the very...

Are Canadian consumers getting fleeced by the life insurance industry?

Halifax, NS 07/08/14 · Consumers have had enough and they want to...

Open Casting Call for W Network’s New Reno Competition Series Game of Homes

VANCOUVER, B.C. 07/08/14 · Casting underway in Vancouver W Network and Great Pacific Television are looking...

Vegan Recipe Cookbook Celebrates 70 years of Vegan

London, UK 07/08/14 · London based health and nutrition consultancy Foods for...

Discover the Benefits of Grand Estates Auction to the Buyer

Charlotte, NC 07/07/14 · Benefits of Grand Estates Auction to the Buyer...

Why Are Brokers considering Grand Estates Auctions? Discover the benefits

Charlotte, NC 07/06/14 · The Benefit of Grand Estates Auction to the...

Grand Estates Auction Company presents Music City Glamour

Nashville, TN 07/05/14 · Redisvoer Music City Glamour: Nashville, Tennessee Nashville is more...