Spring forward: time to refresh how we approach Google : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Spring forward: time to refresh how we approach Google

March 28, 2014

Spring forward: time to refresh how we approach Google

San Francisco/London/Montreal (RPRN) 03/28/14 — There have been tremendous changes the past year in best content creation practices and publishing. Consider it time to clean up your old content, ensuring that you are in line with the most successful and legitimate SEO practices.

We are here to help.

Google Confusion
First and foremost, we’ve been thinking about the roles of Google Search (Web) and Google News, and how each uses tools to index content.

Google Search (Web) simply crawls. It reaches out everywhere and tracks links from page to page, while using algorithms to sort out connections and form answers to search inquiries. However, it does not show duplicate search results unless requested; Google takes duplicate results and puts them in a cluster, extracting what it has determined to be the best representative of that search inquiry and presenting it.

Google News, on the other hand, is more selective, and this is why it is more important to carefully consider your content and publisher. Keep this in mind:

1. Unlike Google Web, Google News watches a select 4500+ sources when searching for stories to feature on its site.
2. Story selection has some human input from Google's editorial team, and this has created controversy concerning bias and favoritism.
3. Unfortunately, the list of actual sources is protected, and while speculators have created lists of most-probable origins, only Google knows for sure. 


Penguin 2.0: Your New Spirit Animal
Google’s Penguin 2.0, the most recent algorithm update, hopes to eliminate duplicity and conquer Webspam. Matt Cutts, Google’s Webspam lead, says that 25% to 30% of the web’s content is duplicative, and they’re out to end that. Google has drastically reduced its reliance on exact match anchor text (or "money keywords"). "Keyword stuffing," adding irrelevant links, and using non-diverse, repetitive language will affect your ranking negatively.

Anchor text must be pertinent and concise.

A good example would be:
"Successful dahlia gardening in hotter areas can be a challenge overcome by planting heat-resistant dahlia varieties." 

This link is relevant to the context of the content. It is a deep link directly to a page that will provide answers, extended information, or related important information.

A bad example would be:
"Dahlias are stunning in summer and can be planted almost everywhere. Heat can be difficult for dahlias, so be sure to pick dahlia varieties that are appropriate. For more, click here!"

These links pollute the content and are not relevant to the focus of the topic. Some link to top domains; some are considered unnatural and deceptive, and therefore will be regarded as webspam.

Our Basics
We’d like to remind you of a few tips for publishing on a newswire service if you want to appear on Google News:

1. The ideal length for articles is 100-500 words. You want to engage the reader with just enough detail to tell your story.
2. Have your article published through one source ONLY, and if dealing with the same topic, write another article from a different perspective or refresh it with new statistics or facts. Google works hard to keep the amount of duplicate content down when developing its search analytics. Sure, your piece will be there, but the second time around, it may be demoted to a lower place in the search rankings, or not be picked up at all.
3. Images and multimedia attract the user, break up the copy to make it easier on the eyes, and allow you to present supporting materials for your content. We offer no-cost placement of images and a YouTube link to boost your ranking as a benefit to you!
4. Be careful of the number of hyperlinks you use, however, in your piece. Four is the maximum we allow and we even discourage that number, unless they are high-quality links. Any paid hyperlinks must have the rel=”nofollow” attribute.
5. Avoid using the same anchor text links on multiple press releases. This will cause your rankings to fall.
6. Guest blogging is not encouraged by Google, and we do not accept guest blogs. Google has become very suspicious of guest blogs (and their promotional nature) and will see them as spam. If you want to promote a product, simply write a press release.

Using these tips and knowledge to guide your writing, you can publish with the assurance that your content will stay relevant and accessible to the reader. Now is the time to revitalize your style and stay current with the best publishing practices!

Media Contact Name: RushPRNews editorial team
Media E-mail:
Media Phone: 866-982-1116 #1
Media Web Address: http://rushprnews.com
Main image credits: RushPRNews™
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, GOOGLE NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE, Publishing

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...

Ultraseal international in finals of Midlands Business Awards 2015

Coventry, UK 11/14/14 · Ultraseal International, which exports to the automotive supply...

Arki: Hot New Wearable Tech Setting a Cracking Pace on Kickstarter

San Francisco, CA 11/14/14 · Update for November 21: 412 Backers $90,034 pledged...

UpWest Labs Unveils Details of Its Eighth Batch of Startups, Ranging From Genetics to 3D Design

Palo Alto, California 11/11/14 · Accelerator continues to support innovative entrepreneurs with its...

Modern Casting Impregnation helps automakers to avoid warranty claims on engines

Novi, MI 11/11/14 · Automakers can save money and avoid costly warranty...

The Evolution of Walking: Wearable Tech steps up to a new level

San Francisco, CA 11/11/14 · Arki: Finally Wearable Meets Fashion – Wearable technology is one of 2014’s...

GeneSegues Awarded $1 Million Phase II NIH/NCI Research Contract for Nanoencapsulated RNAi Cancer Therapeutic

MINNEAPOLIS, MN 11/10/14 · Highly Competitive NIH Program Validates Potential of GS-10...

More Than 400 .Onion Addresses Targeted as Part of Global Enforcement Action on Tor Network

WASHINGTON 11/07/14 · More Than 400 .Onion Addresses, Including Dozens of...

Learn about Wine in Your Pjs - A New Kind of Wine Class

SAUSALITO, CA. 11/04/14 · The Wine Key announced today it's first virtual...

XCEL Professional Services Has Made a Huge Change to Move Our Company Forward

Calgary, AB 11/04/14 · Introducing Rob Hay: The New President of XCEL...