FOR IMMEDIATE RELEASE

"Hollywood Today" Teams with News Agency RushPRNews for Distribution

HOLLYWOOD- CA(rushprnews) 12/19/2006 -- Entertainment newsmagazine "Hollywood Today" (www.hollywoodtoday.net)  has entered into a strategic alliance with prominent news distribution agency RushPRNews, the companies jointly announced today.

They will create a "wire service"-type news syndication service where "Hollywood Today" provides hard news content and RushPRNews agency speeds articles, photos and video news segments to its thousands of media outlets as well as online news and search giants like Google News plus social media networks, RSS feeds and dozens of specialty distribution pipelines.

"We're delighted to be offering news and features from the award-winning journalists at "Hollywood Today" to our clients and beyond," said Anne Howard, President of RushPRNews (www.rushprnews.com). "The features are often exclusives and even with widely-covered subjects like the major awards, their news stories are from seasoned reporters with perspective and fresh angles that add value to any media outlet."

"Anne and RushPRNews truly understand the next generation of news syndication and distribution," said Jeffrey Jolson-Colburn, Publisher & Editor-in-chief of "Hollywood Today" (www.hollywoodtoday.net). "There are thousands of pipelines to millions of websites that carry entertainment news, and they have a handle on that. They give our articles incredible reach and we are privileged to be teaming up with professionals like this."

Jolson-Colburn is an award-winning writer and editor and has launched several well-known entertainment publications, both in print and online. He served as Publisher & Editor-in-chief of national print publications "Grammy Magazine," "Grammy Latino," "Rock Magazine," and "Woodstock" and was a top editor at "The Hollywood Reporter." In the Internet area, he has helped launch and been Editor of million-hit websites including "HollywoodReporter.com," "Grammy.com," "Woodstock.com" and others. He was also one of the first reporters for "EOnline.com" and recently served as Editor-in-chief of "Inside Hollywood." His first online publication, for "The Hollywood Reporter," predated the Internet itself. Clips of his articles from outlets including the "Boston Globe," "San Francisco Chronicle," "Billboard," "Rolling Stone," "TV Guide," "Us Magazine," etc. can be found on the Internet.

RushPRNews head Anne Howard, is a regular contributor to major media outlets both in the U.S., Canada and overseas.

For further information, please email anne@rushprnews.com or Hollywood.today@yahoo.com or call (310) 295-9578.

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