By RushPRNews editorial team

 Enjoying your job as a Webmaster or as a SEO leader? Of course you are. Up to now, being productive and efficient has been fairly easy. In fact, the recipe was simple: order content, upload, and then repeat with no real review of quality or style. It worked for a while and it put food on a lot of tables. But Matt Cutts, a software engineer and the head of the webspam team at Google has just released Penguin 2.0 and he says it is going to have quite an impact on SEO, and specifically the content that websites publish.

How much of an impact became clear when he delved into the issue in a recent blog post. He stated that Penguin 2.0 affects 2.3% of English-US enquiries on the search engine. Penguin 2.0 has the most impact on languages that have the most spam. English, simply put, produces the most spam.

This latest update of the algorithm (the formula that Google use to identify good content, basically) is designed to wipe out spam, especially the ‘black hat’ spam that has turned much of the Internet into a wasteland of poor quality, lead-grabbing content. The update is, of course, a good thing, but this doesn’t mean it is an easy thing to work with. The previous update was simply a data management exercise. This thing is big, real big.

Matt Cutts, the much-revered engineer, has suggested that the new Penguin is game changing, and has even gone so far as to state (in his blog) that the previous iteration of Google was all about the home page that websites had. The new one looks at various aspects of a site. This obviously has huge consequences for webmasters that have used spam techniques to drive traffic through poor quality content. Cutt’s agenda is clear. He recently commented ‘It’s gonna have a pretty big impact on web spam’ on This week in Google.”