LONDON, UK (RPRN) 8/5/2009 – Absolute Internet Marketing has been appointed by USAirtours Holidays Ltd as their web marketing agency. USAirtours, experts in arranging travel to North America for over 25 years opted for Absolute given their wealth of experience and expertise in running effective online campaigns such as PPC Management (pay per click).

Absolute has been appointed as USAirtours’ Web Marketing agency with the ultimate goal of generating good quality traffic. Absolute will achieve this by creating and managing highly targeted and effective keyword campaigns using Google Adwords. In addition, Absolute will also work with specialist sites targeting UK travellers to promote USAirtours’ best holiday offers such as TravelSuperMarket, Travelzoo and Teletext Holidays to name a few. After month 2 of their partnership, USAirtours is already benefiting from the solid Google Adwords Consultant services Absolute provides.

Founder and CEO Guy Novik commented: “Outsourcing this type of specialist work allows my staff to concentrate all their efforts in converting the enquiries that are generated through the web marketing initiatives undertaken by Absolute. It is a very cost effective approach”.

USAirtours is synonymous in organising and delivering the perfect tailor-made holidays so that UK consumers can experience the delights the United States has to offer. From unbeatable weekend breaks in popular destinations such as New York and Las Vegas to unforgettable holidays such as experiencing the Fall of New England, the Grand Canyon or one of America’s amazing National Parks.

USAirtours also successfully operates Orlando Villa Experts – a specialist niche operation selling great value family holidays to Orlando, Florida. Orlando Villa Experts has access to a huge selection of personally vetted villas, large and small, and many have their own private pool. UK families can use them as a base to enjoy all the fun Orlando has to offer.

USAirtours travel partners are carefully selected and stem from many years of association. Over the past 25 years USAirtours has worked in successful partnership with many of the travel industry’s leading names, so clients are sure to be in safe hands, especially as any holiday arrangements booked through USAirtours will be completely protected as they are both ABTA and ATOL bonded.

Simon Colley, MD of Absolute commented: “The web is now firmly established as a method for finding and booking holidays, but competition is fierce, companies like Absolute need to produce well thought out campaigns in order to generate favourable returns. It is fantastic to be working with a client in this sector, an industry that has been both an early adopter of the web and a major pioneer”.

Part of Absolute’s web marketing offering is their SEO Consultant services, which they firmly believe is the best long term route for businesses to take in terms of their online strategy, as the 80/20 rule holds true with sites such as Google. Whereby the majority of people online using search engines to find information prefer to click only on the organic/natural results rather than sponsored listings.

For more information concerning web marketing contact Absolute on +44 (0) 1858 419226, email – info@absoluteinternetmarketing.com or visit absoluteinternetmarketing.com