Baidu Announces First Quarter 2007 Results
First Quarter 2007 Net Income Grows 143% Year-Over-Year

BEIJING, China,(rushprnews) April 27, 2007– Baidu.com, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the first quarter ended March 31, 2007(1).    First Quarter 2007 Highlights
    — Total revenues in the first quarter of 2007 increased to RMB275.6
       million ($35.7 million), representing a 103.3% increase from the
       corresponding period in 2006.
    — Net income in the first quarter of 2007 increased to RMB85.5 million
       ($11.1 million), representing a 142.6% increase from the corresponding
       period in 2006. Basic and diluted earnings per share (”EPS”) for the
       first quarter of 2007 were RMB2.53 ($0.33) and RMB2.47 ($0.32),
       respectively; basic and diluted EPS excluding share-based compensation
       expenses (non-GAAP) for the first quarter of 2007 were RMB2.90 ($0.38)
       and RMB2.82 ($0.37), respectively. In the first quarter of 2007, Baidu
       Japan expenses were RMB11.3 million ($1.5 million), which impacted
       basic and diluted EPS by RMB0.34 ($0.04) and RMB0.33 ($0.04),
       respectively.
    — The number of active online marketing customers during the first
       quarter grew to over 112,000, an increase of 3.7% from the previous
       quarter.

”During the first quarter, revenue continued to grow as we experienced strong traffic growth after the Chinese New Year,” said Robin Li, Baidu’s Chairman and CEO. ”More and more customers are realizing that Baidu’s online marketing platform is a very effective way to promote their products and services in China.”

In the first quarter of 2007 Baidu enhanced search products and community- based products including Baidu Space and Baidu Knows and expanded user services to include Baidu Video search. Baidu also continued to develop its digital entertainment platform through pioneering partnerships with leading record companies to improve its advertising-supported online music streaming service in China.

Mr. Li added, ”We are dedicated to providing the best user experience by closely monitoring user preferences and developing tailor-made products both independently and through collaboration with leading international content providers.”

”Our focus on customer service in both our direct sales teams and our nation-wide distributor network helped to increase our active online customer base and grow revenues despite the impact of the late Chinese New Year holiday,” said Shawn Wang, Baidu’s CFO.

Mr. Wang noted that the Company continued to make significant investments in technology, network capacity, and expansion of the sales and distribution network in the first quarter of 2007.

”We are excited about the potential of the P4P market in China and we are committed to making long-term investments to maintain our growth path,” added Mr. Wang.

First Quarter 2007 Results

Baidu reported total revenues of RMB275.6 million ($35.7 million) for the first quarter ended March 31, 2007, representing a 103.3% increase from the corresponding period in 2006.

Online marketing revenues for the first quarter were RMB274.7 million ($35.6 million), representing a 108.0% increase from the first quarter of 2006. The growth was driven by the increases in both the number of active online marketing customers and revenue per customer. Baidu had more than 112,000 active online marketing customers in the first quarter of 2007, representing a 3.7% increase from the previous quarter. Revenue per online marketing customer for the first quarter of 2007 remained stable at approximately RMB2,500 ($323.7), compared with the fourth quarter of 2006.

Traffic acquisition costs (TAC) as a component of cost of revenues was RMB28.3 million ($3.7 million), representing 10.3% of total revenues, compared to 9.1% in the corresponding period in 2006. The increase in TAC as a percentage of total revenues primarily reflects the continued growth of revenue contribution from Baidu Union.

Bandwidth costs as a component of cost of revenues was RMB21.5 million ($2.8 million), representing 7.8% of total revenues, compared to 5.6% in the corresponding period in 2006. Depreciation costs as a component of cost of revenues was RMB25.9 million ($3.4 million), representing 9.4% of total revenues, compared to 7.5% in the corresponding period in 2006. The increase in bandwidth and depreciation costs as percentages of total revenues was mainly due to new data centers established in south China and Japan.

Selling, general and administrative expenses were RMB74.9 million ($9.7 million), representing an increase of 48.8% from the corresponding period in 2006, primarily due to expansion of the direct sales force.

Research and development expenses were RMB25.0 million ($3.2 million), representing a 60.6% increase from the corresponding period in 2006, primarily due to headcount increases.

Costs and expenses related to Japan operations in the first quarter of 2007 were RMB11.3 million ($1.5 million) in aggregate.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, decreased slightly in aggregate to RMB12.2 million ($1.6 million) in the first quarter of 2007 from RMB12.8 million in the corresponding period in 2006.

Operating profit was RMB73.8 million ($9.6 million), representing a 174.2% increase from the corresponding period in 2006. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB86.0 million ($11.1 million) for the first quarter of 2007, a 116.5% increase from the corresponding period in 2006.

Income tax expense was RMB1.4 million ($0.2 million).

Net income was RMB85.5 million ($11.1 million), representing a 142.6% increase from the corresponding period in 2006. Basic and diluted EPS for the first quarter of 2007 amounted to RMB2.53 ($0.33) and RMB2.47 ($0.32), respectively.

Net income excluding share-based compensation expenses (non-GAAP) was RMB97.7 million ($12.7 million), a 124.9% increase from the corresponding period in 2006. Basic and diluted EPS excluding share-based compensation expenses (non-GAAP) for the first quarter of 2007 were RMB2.90 ($0.38) and RMB2.82 ($0.37), respectively.

As of March 31, 2007, the Company had cash, cash equivalents and short- term investments of RMB1.2 billion ($151.4 million). Net operating cash flow and capital expenditures for the first quarter of 2007 were RMB113.0 million ($14.6 million) and RMB153.8 million ($19.9 million), respectively. The increase in capital expenditure was due to new data centers established in south China and Japan.

Adjusted EBITDA (non-GAAP), which is defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non- operating income and share-based compensation expenses, were RMB118.0 million ($15.3 million) for the first quarter of 2007, representing a 126.0% increase from the corresponding period in 2006.

Senior Management Changes

In April 2007, Baidu accepted the resignation of Mr. David Zhu, Chief Operating Officer, effective as of June 30, 2007. Mr. Zhu has decided to resign for personal reasons.

”David has made an important contribution to Baidu since he joined in 2002,” said Robin Li, Baidu’s Chairman and CEO. ”We wish him every success in his future endeavors.”

Baidu also announced the promotion of three staff to its senior management team in the first quarter of 2007. Mr. Hailong Xiang, who has successively led Baidu’s direct sales efforts in Shanghai and Beijing, has been promoted to Vice President of Sales. Mr. Jun Yu has been promoted to Vice President of Products. Mr. Xuyang Ren has been promoted to Vice President of Marketing and Business Development.

Outlook for Second Quarter 2007

Baidu currently expects to generate total revenues in an amount ranging from RMB378 million ($48.9 million) to RMB388 million ($50.2 million) for the second quarter of 2007, representing a 97% to 103% increase from the corresponding period in 2006 and a 37% to 41% increase from the first quarter of 2007. This forecast reflects Baidu’s current and preliminary view, which is subject to change.

Conference Call Information

Baidu’s management will hold an earnings conference call at 8PM on April 26, 2007 U.S. Eastern Standard Time (8AM on April 27, 2007 Beijing/Hong Kong time).

    Dial-in details for the earnings conference call are as follows:

     US: +1 617 213 8891
     UK: +44 207 365 8426
     Hong Kong: +852 3002 1672
     Passcode for all regions: 75065381

A replay of the conference call may be accessed by phone at the following number until May 3, 2007.

International: +1 617 801 6888

Passcode: 88880687

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com .

About Baidu

Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Market under the symbol ”BIDU”.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the ”safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as ”will,” ”expects,” ”anticipates,” ”future,” ”intends,” ”plans,” ”believes,” ”estimates” and similar statements. Among other things, the outlook for second quarter 2007 and quotations from management in this announcement, as well as Baidu’s strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations and financial condition; our ability to attract and retain users and customers; competition in the Chinese language Internet search market; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to copyright and other intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; and Chinese governmental policies relating to the Internet and Internet content providers. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward- looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of April 26, 2007, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned ”Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures” and ”Reconciliation from net cash provided by operating activities to adjusted EBITDA” set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses and expenditures that may not be indicative of its operating performance from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. Baidu computes its non-GAAP financial measures using the same consistent method from quarter to quarter, except that the non-GAAP measures for the quarter ended March 31, 2006 reflected the one-time cumulative effect of change in accounting principle due to our adoption of SFAS 123(R) since January 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our business. A limitation of using non-GAAP Adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

     (1) This announcement contains translations of certain RMB amounts into
         U.S. dollars at specified rates solely for the convenience of the
         reader. Unless otherwise noted, all translations from RMB to U.S.
         dollars are made at a rate of RMB7.7232 to US$1.00, the effective
         noon buying rate  as of March 30, 2007 in The City of New York for
         cable transfers of RMB as certified for customs purposes by the
         Federal Reserve Bank of New York.
                               Baidu.com, Inc.
                    Condensed Consolidated Balance Sheets

                                                 March 31,        December 31,
    (in RMB thousands)                              2007              2006
                                                 Unaudited          Audited

     ASSETS
      Current assets:
        Cash, cash equivalents and short-
         term investments                        1,169,337         1,221,613
        Accounts receivable, net                    27,626            23,051
        Prepaid expenses and other current
         assets                                     59,934            32,339
        Deferred tax assets, net                     1,866             1,734
      Total current assets                       1,258,763         1,278,737

      Non-current assets:
        Fixed assets, net                          343,266           191,734
        Prepayment for land use rights              92,400            92,400
        Intangible assets, net                      42,135            44,386
        Goodwill                                    48,364            47,316
        Investments, net                                –                —
        Deferred tax asset, net                      7,468             5,802
        Others                                      13,675             7,702
      Total non-current assets                     547,308           389,340

    TOTAL ASSETS                                 1,806,071         1,668,077

    LIABILITIES AND SHAREHOLDERS’ EQUITY
      Current liabilities:
        Accrued expenses and other
         liabilities                               192,523           153,141
        Customers’ deposits                        147,309           141,185
        Deferred revenue                             3,086             2,583
        Deferred income                              3,997             4,090
      Total current liabilities                    346,915           300,999

      Non-current liabilities:
        Long-term payable                            7,000             7,000
        Deferred income                              1,887             2,817
      Total non-current liabilities                  8,887             9,817

    Total liabilities                              355,802           310,816

    Shareholders’ equity
        Class A Ordinary Shares, Par value
         US$0.00005 per share, 825,000,000
         shares authorized, and 22,574,381
         shares and 22,960,385 shares issued
         and outstanding as at December 31,
         2006 and March 31, 2007                         9                 9
        Class B Ordinary Shares, Par value
         US$0.00005 per share, 35,400,000
         shares authorized, and 11,130,018
         shares and 10,868,027 shares issued
         and outstanding as at December 31,
         2006 and March 31, 2007                         5                 5
        Additional paid-in capital               1,104,641         1,088,176
        Foreign currency translation
         adjustment                                (42,656)          (33,697)
        Retained earnings                          388,270           302,768
    Total shareholders’ equity                   1,450,269         1,357,261

    TOTAL LIABILITIES AND SHAREHOLDERS’
     EQUITY                                      1,806,071         1,668,077
                               Baidu.com, Inc.
                 Condensed Consolidated Statements of Income

                                               For the Three Months Ended
                                            March 31,   March 31,  December 31,
    (in RMB thousands except for share,
     per share information)                    2007        2006        2006
                                            Unaudited   Unaudited   Unaudited
    Revenues:
      Online marketing services              274,666     132,052     269,754
      Others                                     914       3,522       1,552
    Total revenues                           275,580     135,574     271,306

    Operating costs and expenses:
      Cost of revenues (note 1, 2)          (101,895)    (42,777)    (77,669)
      Selling, general and administrative
       (note 2)                              (74,893)    (50,329)    (70,999)
      Research and development (note 2)      (24,964)    (15,544)    (20,899)
    Total operating costs and expenses      (201,752)   (108,650)   (169,567)

    Operating profit                          73,828      26,924     101,739

    Other income
      Interest income                         11,856       8,929      12,016
      Foreign exchange loss                       –         (89)         —
      Other, net                               1,208         723       3,048
    Total other income                        13,064       9,563      15,064

    Income before income tax and
      cumulative effect of change in
      accounting principle                    86,892      36,487     116,803

    Income tax expense                        (1,390)     (5,850)      6,000

    Income before cumulative effect of
     change in accounting principle           85,502      30,637     122,803

    Cumulative Effect of change in
     accounting principle                         –       4,603          —

    Net income                                85,502      35,240     122,803
    Earnings per share for Class A and
     Class B ordinary shares:
      Basic EPS
        Basic (prior to cumulative effect of
         change in accounting principle)        2.53        0.93        3.65
        Basic (cumulative effect of change in
         accounting principle)                    –        0.14          —
                                                2.53        1.07        3.65
    Diluted EPS
      Diluted (prior to cumulative effect of
       change in accounting principle)          2.47        0.89        3.54
      Diluted (cumulative effect of change
       in accounting principle)                   –        0.13          —
                                                2.47        1.02        3.54
    Weighted average aggregate number of
     Class A and Class B ordinary shares
     outstanding:
      Basic                               33,752,904  33,065,951  33,666,239
      Diluted                             34,669,009  34,472,978  34,711,753

    (1) Cost of revenues are detailed as
     follows:
      Business tax and surcharges           (16,610)     (8,400)    (16,357)
      Traffic acquisition costs             (28,347)    (12,298)    (23,631)
      Bandwidth costs                       (21,540)     (7,607)    (12,656)
      Depreciation costs                    (25,858)    (10,201)    (16,898)
      Operational costs                      (9,312)     (3,970)     (7,931)
      Share-based compensation expenses        (228)       (301)       (196)
      Total cost of revenues               (101,895)    (42,777)    (77,669)

    (2) Includes share-based compensation
     expenses are allocated as follows:
      Cost of revenues                         (228)       (301)       (196)
      Selling, general and administrative    (8,322)     (9,085)     (6,166)
      Research and development               (3,664)     (3,427)       (992)
      Total share-based compensation
       expenses                             (12,214)    (12,813)     (7,354)
Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)

                          Three months ended March 31, 2006
                       GAAP Result     Adjustment      Non-GAAP
                                                        Results
    Operating profit      26,924         12,813         39,737

                          Three months ended March 31, 2006
                       GAAP Result     Adjustment      Non-GAAP
                                                        Results
    Net income            35,240          8,210         43,450

                         Three months ended Dec 31, 2006
                       GAAP Result     Adjustment     Non-GAAP
                                                       Results
    Operating profit     101,739         7,354         109,093

                         Three months ended Dec 31, 2006
                       GAAP Result     Adjustment     Non-GAAP
                                                       Results
    Operating profit     122,803         7,354         130,157

                         Three months ended Mar 31, 2007
                       GAAP Result     Adjustment     Non-GAAP
                                                       Results
    Operating profit      73,828        12,214          86,042

                         Three months ended Mar 31, 2007
                       GAAP Result     Adjustment     Non-GAAP
                                                       Results
    Operating profit      85,502        12,214          97,716

     (*) The adjustment is only for share-based compensation and cumulative
         effect of changes in accounting principle.
Reconciliation from net cash provided by operating activities to adjusted EBITDA(*) (in RMB thousands, unaudited)

                    Three               Three             Three
                   months    As a %     months  As a %    months    As a %
                    ended      of       ended     of      ended      of
                   Mar 31,    total    Dec 31,   total    Mar 31,    total
                    2006    revenues    2006    revenues   2007    revenues
    Net cash
     provided by
     operating
     activities    94,526      70%     170,835    63%     113,036     41%

    Changes
     in assets and
     liabilities,
     net of
     effects of
     acquisitions (38,592)    -28%     (17,721)   -7%      16,688      6%

    Income
     taxes
     expenses       5,850       4%      (6,000)   -2%       1,390      1%

    Interest
     income and
     other, net    (9,563)     -7%     (15,064)   -6%     (13,064)    -5%

     Adjusted
     EBITDA        52,221      39%     132,050    48%     118,050     43%
    (*) Definition of adjusted EBITDA: earnings before interest, taxes,
        depreciation, amortization,  other non-operating income, share-based
        compensation expenses and cumulative effect of changes in accounting
        principle.
    For investor inquiries please contact:

     Lynn Lin
     Baidu.com, Inc.
     Tel:   +86-10-8262-1188 x8239
     Email: ir@baidu.com

    For investor and media inquiries please contact:

    China
     Rory Macpherson
     Ogilvy Public Relations Worldwide (Beijing)
     Tel:   +86-10-8520-6553
     Email: rory.macpherson@ogilvy.com

    US
     Thomas Smith
     Ogilvy Public Relations Worldwide (New York)
     Tel: +1-212-880-5269
     Email: thomas.smith@ogilvypr.com

SOURCE  Baidu.com, Inc.
    -0-                    04/26/2006
    /CONTACT:  China – Lynn Lin of Baidu.com, Inc., +86-10-8262-1188 x8239, or
ir@baidu.com, or Rory Macpherson of Ogilvy Public Relations Worldwide
(Beijing), +86-10-8520-6553 or rory.macpherson@ogilvy.com, or in US – Thomas
Smith of Ogilvy Public Relations Worldwide (New York), +1-212-880-5269, or
thomas.smith@ogilvypr.com, both for BAIDU /
    /Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO
              AP Archive:  http://photoarchive.ap.org
              PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840/
    /Web site:  http://www.baidu.com /
    (BIDU)

CO:  Baidu.com, Inc.
ST:  China
IN:  CPR MLM ITE PUB ENT
SU:  ERN CCA
-END-
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