Diddy To Release “I Am King”

DIDDY HAS A NEW COLOGNE

NEW YORK (RUSHPRNEWS) AUGUST 13, 2008–Diddy wasn’t playing when he told the world he doesn’t stop. The hip-hop mogul recently announced he would be releasing a new line of cologne called “I Am King”.

Set to join his popular fragrance, Unforgivable, the new scent is already said to be expecting to gross a $100 million.

I Am King will hit Macy’s department stores in December and is set to go worldwide in February. Diddy is also planning for the ladies’ version of the fragrance called I Am Queen in 2009.

“If I say, ‘I am not going to succeed, I’m a loser,’ then that’s what I am going to be,” said Diddy about the names of the scents. “If we say we’re kings and we say we’re queens, that’s what we’re going to be. It has nothing to do with being arrogant.”

Diddy’s new reality show, “I Want To Work For Diddy,” recently premiered on VH1. Featuring 12 contestants battling for the chance to become Diddy’s personal assistant, the show airs on Mondays at 9 p.m. His other show “Making The Band 4” is set to premiere on MTV on August 19.

– By Erin T. McMillon