EventMingle creates “My BEA”

EventMingle LogoMy BEA Logo

Social Networking Platform Provides Interactive Experience; Enhances Onsite Opportunity

Bend, OR.,(rushprnews) April 24, 2007— EventMingle today announced it has been selected as the official online social networking application for BookExpo America 2007, May 31-June 3, 2007, at the Jacob K. Javits Convention Center, New York City, New York.  BookExpo America (BEA) combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content to create a dynamic environment for networking, sourcing and relationship building.

For BookExpo America, EventMingle has created a custom online community for their attendees, speakers, exhibitors and press called My BEA.  You can find it on the web at http://www.MyBookExpo.com

My BEA offers participants these features:

Matching and Collaboration Tools – My BEA will match attendees, speakers and exhibitors based on their personal profile and goals for the event. My BEA promotes networking among all participants.
Internal E-mail System – Attendees, speakers and exhibitors will use My BEA’s built-in e-mail system to communicate without revealing personal contact information.
Advanced Search Features – Participants can search for people based on location, title and interests. Attendees also can meet other people who plan to attend a specific conference session or Exhibitor. Exhibitors can connect with attendees interested in their specific products and services, find Speakers who are covering their products and can also identify other Exhibitors who would make a good business partner.
Detailed Online Exhibitor Directory – Exhibitors can publish extended information, including a searchable product directory, current news releases and scheduled booth events. Exhibitors also can give attendees the ability to schedule appointments with booth personnel.
Press Center – Attendees can use the My BEA portal to view all recent news releases from exhibiting companies.
Message Forums – The message forums allow people to discuss exhibitors, news releases, products, special events, exhibitor giveaway items and job postings.
The Daily Planner – Participants will create a detailed to-do list they can take with them to the event. My BEA becomes attendees’ personal assistant in helping them get organized for the event before leaving for the airport.
“We’re delighted to be working with BookExpo America to enable their community of book store owners, educators, librarians, authors, publishers and suppliers to meet and network in their new online community, My BEA.  This is truly an event where enabling people to network in advance simply makes sense. ” says Jim Harrer, CEO of Specialty Match Network, Inc. “My BEA is a custom online community where these participants can network before, during and after the show and I’m excited to have this opportunity to help all participants get the most out of this event.”

Lance Fensterman, Event Director for BookExpo America adds: “This is yet another key component of our underlying objective to expand our boundaries.  My BEA offers just the type of social interaction that is essential to enhancing the onsite experience.  It extends business opportunity while properly defining and focusing who you want to meet.  For a show like BEA, which is essentially built on social networking, it is only fitting that we should engage this activity  in all possible ways.  My BEA is a perfect way of doing that. 

About Reed Exhibitors

BookExpo America is operated by Reed Exhibitions which is the world’s leading events organizer. In 2006 Reed brought together over six million industry professions from around the world generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the
Middle East and Asia Pacific, and organized by 37 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. It’s portfolio of over 460 events serves 52 industry sectors, including: 

Aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewelry, manufacturing, marketing and business services, pharmaceuticals, property, publishing, security, sport and recreation, transport and logistics, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2005, Reed Elsevier made adjusted profit before taxation of £1,002 million on turnover of £5,166 million.

About EventMingle

EventMingle is the first Web-based, online social networking technology designed to cater to the tradeshow industry. EventMingle enables attendees, exhibitors and speakers to collaborate online prior to the event. EventMingle is a wholly owned subsidiary of Specialty Match Network, a privately owned company based in
Bend, Oregon.  See http://www.EventMingle.com for more info.

For more info about EventMingle, contact Jim Harrer, 949-607-0980
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