Expert Shares Secrets for Business Success in India – World’s 2nd Fastest Growing Global Economy

Los Angeles, CA (RUSHPRNEWS) JULY 24, 2008- With India’s annual economic growth of nearly 9% quickly approaching that of China’s, western business leaders are increasingly being lured to this land of extraordinary opportunity. But corporate leaders who simply view India as the “new China” are destined for trouble, cautions Los Angeles-based India expert author Gunjan Bagla.

“With great opportunity comes great challenge,” stresses Bagla, author of the highly acclaimed book Doing Business in 21st Century India: How to Profit Today in Tomorrow’s Most Exciting Market (ISBN-10: 0-446-40224-9, 2008, Business Plus division of Hachette Book Group, New York, www.HachetteBookGroupUSA.com, 243 pages). “Significant cultural differences create a unique and demanding business landscape for western companies to overcome,” adds Bagla.

Bagla is founder and principal of Amritt (www.amritt.com) of Los Angeles which serves clients in the United States, Canada, and Western Europe who want to learn the secrets of doing business successfully in India. His book, however, will be just as useful to tourists as it is for the corporate world.

Ron Somers, President of the U.S-India Business Council, says Bagla’s book is “required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your briefcase, and consult it often.”

Tata Sons, Ltd. Executive Director, R. Gopalakrishnan calls Doing Business in 21st Century India “A refreshingly simple book on a very complex subject.”

Doing Business in 21st Century India is packed with everything business leaders need to know in order to understand and succeed in this emerging market, including:

• An overview of the most promising sectors which every investor will want to read
• Guidance on navigating the often complicated laws, rules and regulations
• The keys to understanding important cultural differences
• Essential advice on sales and marketing in the region
• Relevant background and history
• Numerous supporting examples and interviews with top professionals in India

Doing Business in 21st Century India is available at fine booksellers everywhere and online at Amazon.com, www.HachetteBookGroupUSA.com or at www.amritt.com

About Gunjan Bagla

Los Angeles-based expert author Gunjan Bagla has more than 25 years experience in global sourcing and marketing in India. He publishes an electronic newsletter called Globalization Is Great with a circulation of over 20,000 professionals. He is the founder and principal of Amritt Inc. in Los Angeles, which advises major Western companies on doing business in India. Bagla has written numerous articles and speaks frequently about India. Doing Business in 21st Century India, is poised to become the definitive handbook on the subject. Bagla also teaches workshops and seminars for executives on how to become more successful in India, including a seminar offered three times a year by the California Institute of Technology, Caltech.

Media Contact: For a review copy of Doing Business in 21st Century India or to arrange an interview with Gunjan Bagla contact Scott Lorenz of Westwind Communications at scottlorenz@westwindcos.com or by phone at 734-667-2090 .