Federated Media Forms Partnership With Mixx

FM Welcomes Mixx into Industry-Leading Collection of Conversational Media Sites

Mixx augments Federated Media’s family of sites with unique, customizable blend of social media content and social networking functionality

SAN FRANCISCO, Calif.,(RushPRnews) 01/22/09— Federated Media Publishing (FM), a next-generation media and publishing company, today announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

“What we love to do more than anything else is create media experiences that bring together great sites, passionate audiences and brand marketers,” said John Battelle, founder, chairman and CEO of FM. “Mixx is just the sort of partner that will add genuine value to that equation, offering possibilities unlike any other platform we have worked with. I look forward to the great things we’ll do together.”

Mixx launched in October of 2007. Since then, the site has grown to more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools.

“Mixx is growing at a tremendous pace and we have now reached a scale at which we can add monetization to our focus,” said Chris McGill, founder and trouble-maker-in-chief of Mixx. “This partnership with Federated Media is the first step in doing this. Just as we have changed the social media model, we intend to change the advertising model to create a dialogue between advertisers and users in appropriate settings. We are thrilled about our new partnership with FM and are excited to hit the ground running.”

FM will leverage Mixx’s large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FM’s long list of Fortune 500 brand marketing partners.

FM has also welcomed a number of other high-quality social media sites into into the FM family over the last few months including Alltop, Liqurious, Inhabitots, DVDtalk and Outblush. \

About Mixx
Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-
recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery. More information is available at www.mixx.com or info@mixx.com.

About Federated Media
Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.
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Contact
Matthew DiPietro
Federated Media Publishing
415-230-4866
mdipietro@federatedmedia.net

Kelley Campau
Dowd Agency/Mixx
212-686-7777
Kelley@dowdagency.com