NEW YORK (RPRN) 8/4/2009–Fuse, the only national network dedicated to music, and Billboard, the premier music brand, announced today a newly formed strategic alliance. The collaboration will begin with the creation of daily music news segments called “The Daily Noise” and include opportunities for both Fuse and Billboard to leverage their relationship on-air and online.
Hosted by Billboard’s editorial director Bill Werde, “The Daily Noise” will air on Fuse and will be available online at Billboard.com and fuse.tv beginning today. The news segments will provide consumers with a quick glance at the world of music – from major music headlines and album releases to big Billboard chart news and live event information.
“We’re thrilled to embark on this alliance with Billboard to provide music lovers with the most credible source of music news,” said Mike Bair, president, MSG Media. “The combination of Fuse’s national reach, Madison Square Garden Entertainment’s relationships with artists and the industry, and Billboard’s powerful brand recognition and reputation as an authority on music, will make ‘The Daily Noise’ the go-to destination for consumers and tastemakers to get their daily dose of what is going on in the world of music.”
“‘The Daily Noise’ leverages the power of Fuse, Madison Square Garden Entertainment and Billboard to offer fans a unique snapshot of the music world that will keep them in-the-know every day,” said Howard Appelbaum, publisher, Billboard. “This show perfectly aligns with Billboard’s editorial strategy to take consumers behind the velvet rope to connect with their favorite artists in a meaningful way.”
Tasked with leading the editorial strategy and vision for the Billboard brand, Bill Werde is an authority on music and the voice of “The Daily Noise.” The news segments will air on Fuse every Monday through Friday, and will repeat throughout the day. Music fans can also access the show via Billboard.com and fuse.tv.
Fuse brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks – all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 12-34 year-old audience with compelling music programming on-air, on-line, on-demand and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG and MSG Plus and MSG Interactive, which oversees all company wireless and online initiatives. MSG Media is a division of Madison Square Garden, L.P., which is owned by Cablevision Systems Corporation, and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, the Wang Center, the Beacon Theatre, as well as the legendary Chicago Theatre, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular. Additional information about Fuse can be found at http://press.fuse.tv/
Now in its 115th year, Billboard is the world’s premier music brand consisting of business-to-business properties including Billboard Magazine, Billboard.biz and Billboard Events as well as a consumer platform – http://www.Billboard.com – the online destination of choice for millions of music fans. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. The brand is also extended through many strategic relationships with major companies including Reuters, SanDisk, Telemundo, Ticketmaster, Microsoft Zune, Napster, MTV, Google, Virgin Mobile, AT&T, ABC Radio, SonyBMG, Amazon, and sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These relationships leverage Billboard’s brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms for music consumers.