“Good is Not Enough: And Other Unwritten Rules for Minority Professionals”Offers Advice to Minorities in Corporate America

One of corporate America’s highest ranking African Americans shares his experience in recently released book, “Good is Not Enough: And Other Unwritten Rules for Minority Professionals”.

Atlanta, GA (RUSHPRNEWS) July 8, 2008 — After more than 25 years in some of America’s top-earning companies, Keith Wyche knows a thing or two about surviving in the workplace, and in his first book “Good is Not Enough: And Other Unwritten Rules for Minority Professionals” he shares must-hear advice on climbing the managerial ladder as a minority in the rigorous world of corporate America.

From the power of perception to unavoidable double standards, Wyche exposes the realities about corporate thinking and culture, and provides essential advice on meeting these challenges head-on and winning.

Wyche details in his book that in corporate America today there is ‘the way it is’ and ‘the way it should be.’ “In many, many ways, we are much closer to ‘the way it should be,'” he says. “Yet in certain ways, today’s minority professionals — all of them — still have to reconcile their corporate advancement strategies with ‘the way it is’ in their corporate cultures, while still holding strong to their cultural integrity and core values.”

Simply possessing a top degree and letting one’s work “speak for itself” won’t get the key to the executive suite. For minority professionals to continue scaling the ladder, it takes acknowledgment of the unwritten rules in the corporate workplace and strategic planning.

Some of Wyche’s strategic pointers include:

* Know how others see you — because their perception can become your reality

* Stay current to remain relevant — being a continuous learner is a must

* Always have an “exit strategy” — it’s better to have one and not need it than to need one and not have it

Wyche’s ultimate mission is to help today’s minority executives understand the importance of managing Performance, Exposure, and Perception as they move up the corporate ladder–otherwise known as his P.E.P philosophy. Hard work is at the core of this powerful message as Wyche drives this point home by sharing with readers candid, personal experiences that demonstrate why minorities must work far above and beyond what is expected in order to advance their careers.

“My goal is to provide insights from the inside of the executive suite and to help minority professionals see themselves through the same lens from which executive decision makers view them,” he says. “From that lens, and based on my own experience, I can frankly tell them ‘good is still not enough’.”

As a mentor to countless young people, Wyche is well-known for empowering today’s African American and other minority professionals with straight-talking and practical advice on everything from the top five mistakes to avoid at all costs to the four skills every senior leader needs to know.

This first-rate book is a must-have for any minority professional braving the ruthlessly competitive world of corporate America. Wyche leaves no stone unturned as he reveals the safeguarded secrets of executive decision-making and spells out the path to success for women, African Americans, Latinos, Asians and every other corporate minority.

As Nat Irvin II of the University of Louisville says, “Good Is Not Enough is THE guidebook for minorities of all backgrounds who aspire to reach the top of the corporate ladder.” ‘Good Is Not Enough’ also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

To request more information on “Good is Not Enough: And Other Unwritten Rules for Minority Professionals” and on Keith Wyche, please visit www.goodisnotenough.com or call Sean Irish at 678-884-4008 ext. 705. A free excerpt is also available online.

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Contact Information

Sean Irish

Brainchild Associates

http://www.goodisnotenough.com

678-884-4008 +705

214-774-1124