Grapevine Interactive Launches iLoop Mobile’s Award-Winning Mobile Marketing Platform

SAN JOSE, CA­–(RPRN)–March 19, 2009– Grapevine Interactive, one of South Africa’s leading mobile services companies, has entered into a multi-year partnership with iLoop Mobile to power their mobile Internet site development for the South African market. The iLoop Mobile Platform, winner of the Mobile Marketing Association’s Global Award for Innovation, represents world leading technology for development and hosting of mobile Internet sites, SMS marketing/messaging campaigns, mobile enabled online Web sites, IVR and much more.

Major international brands, direct marketers, ad agencies, content publishers and other companies use the iLoop Mobile Platform to create compelling and effective mobile marketing campaigns and mobile sites worldwide. The iLoop Mobile Platform was used by Barack Obama’s presidential campaign for their mobile Internet presence, which was a state-of-the-art mobile site offering video, viral voter messaging with rich content, news, information, email integration and a host of other features for unprecedented voter outreach.

Chris Wayman, Vice President of Sales at iLoop Mobile explains the choice of Grapevine as follows, “iLoop Mobile is building an international partner channel by working with leading mobile services providers who can deliver mobile Internet site development and mobile marketing campaigns powered by iLoop Mobile’s platform. Grapevine Interactive impressed us with extensive local market knowledge, in-depth understanding of mobile technologies and credentials serving major corporations in South Africa. We’re excited about the South African market and Grapevine’s ability to execute effective mobile initiatives using our solutions.”

According to Grapevine Interactive CTO, Cliff Court, “Forrester Research has reported that the next billion users to come online will do so using mobile devices. This trend is especially appropriate for the South African market, where mobile handset penetration involves such a large percentage of the population. While there are other companies offering basic mobile Internet solutions, Grapevine spent 18 months researching the best solution for the South African market, and found that iLoop Mobile’s platform was the most comprehensive set of mobile marketing technology solutions available.“

The iLoop Mobile Platform allows both self-service SAAS and fully managed options. With a self-service SAAS license to the platform, a company has access to a full range of easy-to-use mobile Internet site development tools enabling them to create a site of any scale from a simple landing page to a complete mobile content storefront using the platform’s enterprise grade content management system. When companies do not have the resources to build a mobile site themselves, Grapevine provides all the necessary skills and system management for the customer.

Grapevine has further extended the value of the iLoop Mobile Platform in the South African market by providing SMS short codes for requesting links to a particular mobile Internet site using keywords, and making mobile surveys easy to create and analyse through a survey reporting system. Additionally, Grapevine has linked the platform to the OBS/EBB reverse billing systems of Vodacom, MTN and Cell C, making selling of mobile content through the system possible.

About iLoop Mobile
iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile’s platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, mobile advertising, IVR and many other mobile initiatives. Professional services and mobile marketing expertise is also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.

iLoop Mobile Contact:

Michael Ahearn

(408) 907-3367

michael.ahearn@iloopmobile.com

About Grapevine Interactive

Grapevine Interactive is a leading South African provider of multi-channel Mobile Internet services and solutions, enabling thousands of organizations to interact digitally with their customers and other stakeholders on a personal, timely, relevant and immediate basis. Grapevine delivers packaged closed-loop Mobile Internet services and solutions that combine the best of DOT-MOBI, SMS, MMS, WAP, J2ME, eMail, Fax, and bulk voice-messaging as required by clients in the financial services, media, Telco, and retail sectors.

Grapevine has assisted large organizations such as banks, media owners, FMCG firms and mobile operators to mobilize their brands and drive value around presence, transactions, vouchers, content, notifications, alerts, campaigns and competitions. Grapevine’s WASP division delivers SMS, MMS and email messages to millions of subscribers each month.

Grapevine was founded in 2001 and is backed by Brait Capital, Dimension Data, and Vantage Capital, and operates platforms in South Africa, the UK and Tanzania.

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