Elite Recording Artists And Industry Execs Flock To Wearable Eye Technology
LOS ANGELES (RushPRnews) 02/11/09-â€“ The 2009 Grammy AwardsÂ® gifting lounge buzzed for three straight days about the hottest A-List, â€œmust-haveâ€ product, GUNNAR Optikâ€™s Digital Performance Eyewear. Created to combat the negative effects on eyesight caused by excessive viewing of digital images, GUNNARâ€™S innovative melding of technology and fashion not only caught the eye, but covered the eyes, of many of the biggest names in the music industry.
From Kid Rock requesting extra pairs for his recording studio, to the Jonas Brothers telling the GUNNAR staff theyâ€™ve been wearing them for the past three months to Rapper Ne-Yo donning the GUNNAR hat in support of the product during his E! Entertainment interview, the fashionable, practical and scientifically researched item can now count these A-Listerâ€™s and countless other industry â€œplayersâ€ amongst the rapidly growing throng of satisfied, and thankful, GUNNAR owners.
According to the American Optometric Association, more than 125 million Americans suffer from what is now commonly referred to as Digital Eye Fatigue or Computer Vision Syndrome. These conditions are caused by excessive viewing of digital images either via the computer, television or mobile devices resulting in headaches, dry eyes and even farsightedness. GUNNARâ€™s patent-pending, i-AMPâ„¢ lens technology has been laboratory tested and proven to dramatically decrease eye-strain while increasing contrast perception, providing more comfort and productivity to the wearer. But at the Grammyâ€™s it was all about the style.
â€œThere arenâ€™t many places where image is more important than the Grammyâ€™s,â€ said GUNNAR co-founder Jennifer Michelsen from the companyâ€™s San Diego headquarters. â€œSo to see the surprise on the faces of stars such as Jennifer Hudson, Taylor Swift and Lilâ€™ Wayne when we told them about the benefits of wearing GUNNARâ€™S made for a great night.â€
Following five years of rigorous research, GUNNAR OPTIKSÂ® was officially launched in October, 2008 and has enjoyed a meteoric rise with its four signature collections available in hundreds of retail and specialty stores throughout the nation. GUNNARS are also available with prescription lenses with some insurance companies now covering the breakthrough product. And with the Vision Council of America stating that nearly 90 percent of those who use a computer at least three hours a day suffer vision problems associated with computer related eye strain, GUNNARâ€™s are indeed a â€œmust-haveâ€ for the A-Lister in all of us.
For additional information on GUNNAR OPTIKSÂ® including research, product overview, specifications and styles and Doctor-hosted video testimonials please go to www.gunnars.com .
GUNNAR OPTIKSÂ® COVETED BY A-LISTERS AT THE GRAMMY AWARDS
About GUNNAR Optiks
GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October, 2008. GUNNAR is actively seeking international distribution.
GUNNAR delivers its breakthrough technology in four collections â€“ Sphere, Catalyst, Metallic and AttachÃ© â€“ with 15 different styles to suit each individualâ€™s personal taste.
GUNNARâ€™S line of high-performance digital eyewear is available in specialty retail stores nationwide and online at www.gunnars.com, ranging in price from $89 to $189. GUNNARS are also available with prescription lenses.
How GUNNARS Work
Digital Performance Eyewear enhances optical performance to give users an immediately noticeable visual advantage. GUNNARâ€™S patent-pending i-AMPâ„¢ lens technology is an optical platform that includes the following components:
Â· diAMIXâ„¢ lens material offers an optically pure viewing experience with ultra-light, ergonomic properties;
Â· iONikâ„¢ lens tint takes artificial light and precisely tunes it to the physiology of the eye;
Â· i-Fiâ„¢ lens coatings capture good light from digital screens while filtering out glare and reflective light; and
Â· fRACTYLâ„¢ lens geometry mimics nature to aid the natural focusing power of the cornea and lens while creating a preferential ocular microclimate
CONTACT: JENNIFER MICHELSEN
C (858) 472-1313
W (858) 769-2545