LOS ANGELES (RPRN) 7/08/2009–The sixth Potter movie, Harry Potter and the Half-Blood Prince, opens next week (on Wednesday, July 15) — but the film already represents 61% of daily ticket sales on Fandango, the nationâ€™s leading moviegoer destination.
Advance ticket sales for the new Potter movie are outpacing advance sales for Transformers: Revenge of the Fallen and the fifth Potter movie, Harry Potter and the Order of the Phoenix, at the same point in those filmsâ€™ sales cycles (eight days before release date).
According to an ongoing Fandango survey of more than 3,000 moviegoers planning to see Harry Potter and the Half-Blood Prince:
– 85% of respondents have read all seven of the Potter books.
– 84% would be interested in visiting Potter locations from the new film.
-80% would buy a ticket to a Daniel Radcliffe movie in which he doesnâ€™t play Harry Potter.
– 73% are fine with the fact that the last Potter story will be split into two separate movies.
â€œHarry continues to be â€˜The Chosen Oneâ€™, especially among movie fans,â€ says Rick Butler, Chief Operating Officer for Fandango. â€œThe Half-Blood Prince is turning out to be one of our fastest-selling titles of the year, and has consistently been a top-seller ever since tickets went on sale on June 17.â€
As a bonus, every Harry Potter advance ticket buyer on Fandango will receive a free music download of the song Friends and Love, from the filmâ€™s soundtrack. Details of the promotion are available at www.fandango.com/promo/harrypotter.
One of the Webâ€™s top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.