HIGH SCHOOL MUSICAL 3: SENIOR YEAR Not Even In Movie Theatres Yet and Already a Box Office Hit

LOS ANGELES,(RushPRnews)10/23/08-Although it’s not in theaters till tomorrow, HIGH SCHOOL MUSICAL 3: SENIOR YEAR has already graduated to the top of Fandango’s top all-time advance ticket-sellers. (It’s currently #13 on the company’s pre-sales list, led by STAR WARS: EPISODE 3: REVENGE OF THE SITH; THE DARK KNIGHT and HARRY POTTER AND THE GOBLET OF FIRE.)

Fandango is selling an average of four HSM3 tickets per transaction, which may indicate that groups of friends and families are going to gather at the movies this weekend.

Fandango is currently running a survey of moviegoers planning to see HSM3 this weekend. More than a thousand moviegoers have responded to the ongoing survey, which was posted earlier in the week, and results include the following data points:
* 98% of HSM3 ticket-buyers have seen the previous HSM movies;
* 84% of them own one of the HSM movies on DVD;
* 64% also saw HANNAH MONTANA 3D;
* 42% say they’re going to see HSM3 this weekend because “my kids want to see it.”
Ted Hong, VP Marketing of Fandango.com, cites an additional reason for the film’s success: “More than ever, people want a diversion during tough economic times and this weekend, they’re looking to escape with a big-screen musical. We’re selling a higher-than-usual number of tickets per transaction for HSM3, so it’s likely you’ll see groups of friends, plus lots of parents bringing their kids – along with their friends and their kids’ friends – to the multiplex this weekend.”
Fandango Five – Ticket Sales (as of 10/23/08 9:00 a.m. PT)
Movie Fandango User Rating % Fandango Sales
High School Musical 3: Senior Year “So-So” 84%
Saw V “So-So” 11%
Twilight “Go” 7%
W. “So-So” 6%
Beverly Hills Chihuahua “So-So” 5%
Fandango Weekly Poll (as of 10/23/08 9:00 a.m. PT)
Madagascar: Escape 2 Africa opens soon. Of the following critter cartoons, which one is your favorite?
The Lion King 48%
Ice Age 20%
Over The Hedge 11%
The Fox and the Hound 10%
The Jungle Book 8%
Open Season 3%
About Fandango
One of the Web’s top movie and entertainment destinations, Fandango sells tickets to more than 15,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.

Fandango theater partners include the nation’s leading exhibitors: AMC Theatres, Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cinebarre, Cobb Theatres, Hollywood Theatres, IMAX, Kerasotes Theatres, Majestic Crest Theatre, Premiere Theatres, R/C Theatres, Wehrenberg Theatres and Winchester Theatres.

Melinda Petrow
Marketing and P.R. Associate
Fandango, Inc.
12200 W. Olympic Blvd., Suite 150
Los Angeles, CA 90064
E: melinda.petrow@fandango.com
T: 310-954-0278 x 231
F: 310-954-0296

Web: fandango.com
Phone: 1-800-FANDANGO
Wireless: mobile.fandango.com or text your zip to FNDGO (36346)