iLoop Mobile Creates Information and Discourse Forums for Brands, Agencies, Direct Marketers, Content Publishers and Anyone Interested in Mobile Marketing

SAN JOSE, CA (RUSHPRNEWS) 03/18/09–iLoop Mobile announced today that it has launched several initiatives designed to ensure ready availability of mobile marketing news, information and intelligence. The iLoop Mobile Facebook group, Twitter presence, YouTube site and Blog all support the sharing of much sought after information about the emerging and fast-changing world of mobile marketing.

These initiatives were developed by the recently launched iLoop Mobile Labs, which is tasked with developing and disseminating the information necessary to make mobile marketing what brands, media and advertisers all expect it to be–the most effective consumer marketing channel ever devised. Mike Ricci, a Mobile Labs Vice President, explains:

“For most marketers today, mobile remains a somewhat confusing environment, yet an environment with the potential to change the entire marketing landscape through unprecedented effectiveness and equally impressive measurability. My job­­–and our job at iLoop Mobile Labs–is to use case studies, shared information and specific mobile strategic recommendations to ensure marketers achieve the sort of effectiveness and measurability our customers are realizing today.”

iLoop Mobile Blog: http://www.iloopmobile.com/blog

The go-to location on the Web for the latest news, white papers, research, market metrics/stats, editorial, best practices, case studies and more regarding anything and everything mobile marketing. It is the central repository of iLoop Mobile’s public market intelligence and provides direct contact with the iLoop Mobile Labs team. It features over 25 categories of mobile marketing subjects to browse and explore.

iLoop Mobile on Twitter: http://www.twitter.com/iloopmobile

The iLoop Mobile Labs team uses Twitter to keep people updated on up-to-the-minute news, trends, metrics, case studies, best practices and other newsworthy postings. It functions like a “mini blog” that allows visitors to follow iLoop Mobile as well as news and events shaping the mobile industry. The iLoop Mobile Twitter site’s content is proving to be extremely valuable to its visitors, so much so that frequently viewers are virally “retweeting” messages.

YouTube Page: http://www.youtube.com/iloopmobile

iLoop Mobile’s YouTube channel is a great site for anyone looking to understand the fundamentals of mobile marketing. The site offers a host of great video content featuring noted experts in mobile marketing across the industry including iLoop Mobile’s VP of Mobile Strategies, Michael Becker. Mobile Marketing 101 and Understanding the Mobile Ecosystem videos are available, as well as a wide array of other subjects for anyone beginning to learn mobile marketing. It also offers interviews on market shaping trends from industry leaders, campaign creators, analysts and other content of interest to mobile marketing practitioners.

Facebook Page: www.facebook.com (search for iLoopMobile under Groups)

The iLoop Mobile Facebook page leverages all the interactivity Facebook and the Facebook wall offer to assimilate important news, events, pictures, studies and other information for those passionate about mobile marketing and interested in engaging with iLoop Mobile. The iLoop Mobile Facebook site is now the largest community specifically devoted to mobile marketing on this ever-expanding social network.

About iLoop Mobile
iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile’s platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, mobile advertising, IVR and many other mobile initiatives. Professional services and mobile marketing expertise is also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.

About iLoop Mobile Labs

iLoop Mobile Labs, led by Michael Becker, VP of Mobile Strategies and Michael Ricci, VP Creative & Strategy, offers marketers the industry’s most accomplished resources to assist with mobile campaign strategy/tactics, design and user engagement. In addition, iLoop Mobile Labs provides a wealth of market data, campaign reporting, analysis, and ROI modeling never available before. iLoop Mobile Labs delivers strategy and best practices that marketers can now use when developing mobile campaigns along with detailed empirical analytics that give marketers more than just the numbers–iLoop Mobile Labs delivers ROI focused mobile knowledge.

iLoop Mobile Contact:

Michael Ahearn

VP Marketing + Communications

(408) 907-3367

michael.ahearn@iloopmobile.com

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