SAN JOSE, CA â€“ (RPRN)7/14/2009 â€“ Michael Becker, vice president of mobile strategy at iLoop Mobile, the industry leading provider of mobile marketing solutions and services, has been elected to the Mobile Marketing Associationâ€™s (MMA) 2009 Global Board of Directors Executive Committee, and will continue his seat on the North American Board of Directors. The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.
â€œIt is a great honor to be appointed to the Executive Committee of the MMA Global Board, and I look forward to working with my colleagues on the board to advance the art and practice of mobile marketing,â€ said Michael Becker. â€œMobile enabled marketing is an opportunity that is real and ready to be leveraged by virtually any business or brand right now. Looking forward into the very near future, mobile will completely change the landscape of marketing, and the MMA will be there to guide and grow the mobile channel to the benefit of all industry players, and most importantly, mobile end users.â€
â€œThe MMA is pleased to have added Michael Becker to the Global Board of Directors Executive Committee for 2009,â€ said Mike Wehrs, president and CEO of the MMA. â€œThe goal of the MMA is to advance the mobile marketing industry worldwide, and Michael Becker at iLoop Mobile has been key to driving the success of the MMA in North America. I would like to personally thank Michael Becker for his commitment to driving mobile marketing initiatives, and welcome him to the Global Board of Directors.â€
As a part of the overall membership, the MMA 2009 Global and Regional Board of Directors are comprised of individuals representing some of the worldâ€™s most prominent agencies, advertisers, handheld device manufacturers, wireless operators, retailers, software and service providers, as well as any company focused on the potential of marketing via the mobile channel. The MMA global and regional board members work together to oversee and guide the Mobile Marketing Association and its industry initiatives across Asia Pacific, Middle East and Africa, Europe, Latin America and North America.
The Mobile Marketing Forum, the MMA most anticipated event of the year in North America, will be held June 2-3 at the Grand Hyatt Hotel in New York. For more information, please visit www.mobilemarketingforum.com.
About iLoop Mobile
iLoop Mobile is the leader in mobile solutions and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile marketing initiatives worldwide. iLoop Mobileâ€™s software platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other advanced mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.
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VP Marketing + Communications