Microsoft Delivers Local Video Advertising Capabilities to the Associated Press Online Video Network

newspaperstack.gifMicrosoft Delivers Local Video Advertising Capabilities to the Associated Press Online Video Network
Combination of Atlas ad serving technology with MSN Video platform enables AP media-member and customer Web sites to sell and deliver local video advertisements to maximize revenue opportunities.

REDMOND, Wash. (RUSHPRNEWS) Sept. 25, 2007 — Microsoft Corp. today announced that it has built a world-class video ad serving solution for the Associated Press (AP) Online Video Network (OVN) using MSN® Video and Atlas AdManager.

 AP media-member and customer Web sites will now have the capabilities to sell and deliver local advertisements with local content. This is the first joint solution from MSN and Atlas since the close of the aQuantive Inc. acquisition, marking a major collaborative milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group.

Powered by a “white-labeled” version of the MSN Video player and featuring exclusive AP content produced specifically for the Web, the AP OVN provides high-quality, in-depth reports from the world’s largest news-gathering agency, reaching 61 million unique visitors and serving more than 1,800 affiliates across the United States. With the new ad serving platform, the AP OVN will now be able to serve local video ad inventory, allowing such OVN affiliates as WCBD-TV in Charleston, S.C., and The Knoxville News Sentinel in Knoxville, Tenn., to drive deeper audience engagement in their sites and generate additional advertising revenue.

“Video advertising is growing in popularity, and the ability to attach local ads to local content is something that customers like the AP are seeing as a tremendous competitive advantage for their business,” said Karl Siebrecht, president of Atlas. “This solution for AP is a great example of several Microsoft® teams coming together to deliver real value for a customer, and we are thrilled to have created this solution for one of the most dynamic news agencies on the planet.”

The hybrid ad serving platform will use Atlas AdManager to serve local video ads that will be sold directly by the OVN affiliates. National video ad inventory will be served by Microsoft adCenter and sold exclusively by the Microsoft advertising sales force.

“The competition for eyeballs online in the news business is very tough, and our affiliates are constantly looking for new and innovative ways to more actively engage their users,” said Jessica Hawk, director of Online Video for AP. “The ability to attach local ads to local content via this new solution from Microsoft is a big step forward in our capabilities to deliver the type of experience that we believe will drive deeper engagement, increased value and ultimately loyalty for end users, while also driving additional ad revenue for our affiliate sites.”

About Atlas

Atlas provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and Web sites. Atlas solutions for publishers help maximize advertising revenue across all available and developing digital media platforms. With advanced tools and close collaboration, Atlas helps our clients achieve dramatic, measurable results.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

-END-

RUSH PR NEWS newswire and press release services at www.rushprnews.com
 www.annehowardpublicist.com

Content- Legal Responsability
Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.