NEW JERSEY (RUSHPRNEWS) JULY 3, 2008 -Dr. Mike Bixby, a renowned dentist in Little Silver, New Jersey, is fitting athletes with a high-tech mouth guard that literally enables the body to perform at the next level. It’s called The Edge, a technological wonder developed by a Canadian dentist. It is helping Boston Red Sox superstar, Manny Ramirez, reach baseball milestones. By holding his jaw in a position that allows his jaw and neck muscles to completely relax, The Edge is literally giving Ramirez an edge in strength, balance and flexibility.

 

“Incredible,” is how he describes it. “I just love it.” Ramirez told NBC (Boston) and other media outlets.

 

Dr. Bixby, a specially trained neuromuscular dentist who is also licensed in the state of New York and New Jersey, says that years of research went into designing the mouth guard. “It begins with looking at how the body functions as a whole,” he says. “Over 90% of the population has an overbite, and one of the negative effects of an overbite is that it causes muscle tension. When the neck and jaw muscles are tense, the body can’t perform at its peak. Strength is lost and balance is diminished. So on the most basic level, what The Edge does is allow the body to perform at its absolute peak, in a purely natural way.”

 

To achieve this kind of efficiency, athletes who are interested in using The Edge must be fitted by specially trained and licensed dentists, such as Dr. Bixby. Bixby says that the key to getting the perfect fit is the use of state-of-the-art equipment which monitors the condition of the jaw muscles so that a dentist can determine where the optimal bite position is.

 

“Once we know where the optimal bite position is, we can then fit the mouth guard,” he says. “So whenever they put the device in their mouth, it will hold their jaw in the perfect position, freeing up the rest of the body to perform at it’s best.”

 

In the case of star slugger, Manny Ramirez, he was fitted for The Edge during spring training in Fort Myers. During a session that lasted roughly 45 minutes, a machine called the J5 myomonitor was used to induce his jaw muscles into a state of relaxation. Once his jaw could be opened into it’s most relaxed position, a mold was made.

 

“There are a lot of dentists throughout North America and around the world who are fitting athletes with The Edge,” says Bixby. “That number is growing at an exponential rate.”

 

The Edge is indeed taking off. It is part of a comprehensive mouth guard system, which includes the Pure Power Mouthguard, or PPM. The PPM protects the upper teeth, while The Edge, worn on the lower jaw, holds the jaw in optimal position. Currently, there are over 200 dentists in the United States, Canada, the United Kingdom, Australia, and Singapore, who offer the appliance to professional and amateur athletes. The list of world class athletes using The Edge is also growing.

 

The inventor of The Edge is Dr. Anil Makkar. Both Dr. Makkar and Dr. Bixby are graduates of the esteemed Las Vegas Institute (LVI) for Advanced Dentistry.

 

Another high-profile fan of the device is St. Louis Rams kicker, Josh Brown. Brown says that The Edge has allowed him to run significantly faster, which he attributes to making a number of tackles over the last season with the Seattle Seahawks. “Who thinks of a kicker making tackles?” he says. “But last season I made five or six, which is incredible for a kicker.”

 

Brown says that The Edge allows him to lift an additional 20 or 30 pounds in each exercise he does in the weight room.

 

There are currently over 150 professional athletes using The Edge, from MLB, the NBA, NFL, NHL, and UFC. This doesn’t include the list of over 1000 collegiate athletes who are embracing The Edge phenomenon.

 

Dr. Bixby believes that The Edge will soon be a hit with athletes of all levels of ability.

 

“I would encourage anyone who is interested in improving their athletic ability to talk to us about taking a short and simple test for The Edge. We all have different goals when it comes to sports, but there isn’t anyone who wouldn’t like to have an overall increase in strength, balance, and range of motion. The Edge is a great, natural way to achieve these things.”

 

 

For New York inquiries, please call: 1-888-819-6335, and New Jersey call 1 -(732) 889-1067.

32) 889-10672) 889-1067

For more information, please visit Dr. Bixy’s website: www.cosmeticdentists-nj.com

 

_______________________________________________
Paul Fitzgerald (PhD, ’10, The University of Reading)
Director of Public Relations for the Pure Power Athletics Group
President and CEO of Salt & Pepper Media Inc.
Phone: 1-866-585-3111 (EXT. 4)
Email: fitzy@ppmmouthguard.com
Web: www.ppmmouthguard.com