SAN FRANCISCO (RushPRnews) 03/03/09 – The innovative Hyundai Genesis Coupe advertising campaign, comprised of a TV commercial created by Goodby Silverstein and a social media site, www.edityourown.com, developed by Reality Digital and GrupoW, has been awarded Site of the Day on www.thefwa.com (Favorite Website Awards).
Both elements of the Hyundai Genesis Coupe campaign premiered as a cross-platform promotion during the live airing of the Super Bowl on February 1, 2009, with the TV ad driving traffic to the website.
The www.edityourown.com site integrates state of the art video with the ability for users to remix their own version of the commercial using footage taken from fifty separate camera views, audio tracks, captions, effects and still images, all within the browser environment. Users then upload and enter their remix into a contest and are able to share their creation socially.
The commerical, which is also available to view via the www.edityourown.com, features high definition graphics of the car on a racetrack in full flight, which the user can view internally, externally or in split-screen mode and which is complemented by a mutable audio feed.
About Reality Digital
Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opusâ„¢, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry-level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.
Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.
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