SAN FRANCISCO, CA (RUSHPRNEWS) 21st May 2009 – Reality Digital is the leading provider of brand focused social networking software. The recent UK launch of Harmony, which offers self-serve social media at an affordable price, now means SMBs (small to mid-sized businesses) can benefit from the massive advantages of utilizing a social networking platform.
The importance of businesses utilising social media is growing at a phenomenal speed, with the global audience for social media services rising 25% between August 2007 and August 2008. These figures are set to continue to increase with recent figures showing the number of unique visits to social media sites has risen by 107% from January 2008 to January 2009, (ComScore).
Reality Digitalâ€™s Harmony is an affordable and easy to use social media solution. The software enables SMBs to build, configure and maintain their own online community, offering the chance for global interaction between themselves and their customers, to develop brand awareness, enhance audience engagement and generate revenue.
The web community software from Reality Digital allows SMBs to build a community site from scratch, where users can upload and share video, photos music and documents, share opinions on blogs, forums and polls, alongside rating, tagging and commenting on media. Harmony also offers the ability to perform vital business activities such as monetisation, content moderation, reporting and analytics.
Robert Proctor, head of EMEA for Reality Digital, commented: â€œThe launch of Harmony in the UK offers an exciting opportunity for SMBs looking to work the growing demand for social media in their favour. Those companies who may have dismissed the possibility of developing their own online community, viewing it as time-consuming and expensive, can now consider it a hugely viable option.â€
Several of the worldâ€™s top broadcasters, publishers and brands already trust Reality Digital to develop and manage their social media communities. Both Adobe and Microsoft currently partner with Reality Digital to leverage the teamâ€™s deep social media expertise.