Strategy9 announces development partnership agreement with Bally Technologies.

TORONTO, ON(RUSHPRNEWS) November 9, 2007- Strategy9 and Bally will  debut Bally’s TournaMaker™ slot tournament system, built on Strategy9’s STMS platform at G2E 2007.St. Catharines, ON.

 – Strategy9 announced today that it has entered into a development partnership agreement with Bally Technologies, Inc. (NYSE:BYI), a Las Vegas, Nevada – based casino systems and gaming machine manufacturer, to integrate Strategy9’s renowned Slot Tournament Management System (STMS) with Bally’s GameMaker® HD™ slot machines.

The combined system, TournaMaker™, will debut at this year’s Global Gaming Expo (G2E) at the Las Vegas Convention Center from November 12 to November 15. TournaMaker™ is a revolutionary concept that turns a casino’s regular GameMaker® HD™ slot machines into “roped-off” tournament machines on demand without the aid of slot technicians. 

This means that slot machines are available to playing customers for a longer period of time, with a much quicker transition to tournament mode.“This integration effort revolutionizes slot tournament management,” said Andrew White, Strategy9 CEO and president, “now, a 200-player slot tournament can be easily managed by only one or two casino staff members. 

 Scoring is now automatic – there’s no longer a need for a slot host to manually record scores after tournament sessions.” Other new features include a leaderboard and position indicator on each slot machine, automated ticketed enrollment, easy customer self-registration via kiosk, a video display manager, and comprehensive administrative functionality.Strategy9’s STMS system has an install base of 25 casinos, and was first launched in 2003.  STMS provides slot tournament functionality such as:  tournament creation and administration, patron registration, leaderboard display control, and flexible automated prizing. 

The system has already handled thousands of tournament players in multi-phase, multi-site slot tournaments. 
About Strategy9

Founded in 2000, Strategy9 has redefined marketing automation for the casino industry.  With an integrated platform that includes a suite of casino-optimized marketing tools, Strategy9 has empowered marketing professionals to leverage technology to improve return on investment in marketing activities.As well as servicing the casino and gaming industry, Strategy9 is a leading provider of data-driven, web-based marketing, email, CRM and database solutions. Integrating database expertise, traditional direct marketing methodology, and state-of-the-art online systems, Strategy9 is a visionary company bringing internet relevance and usefulness to Fortune 500 companies and SMEs.  Visit www.strategy9.com for more information.

About Bally Technologies

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms.

As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company’s investor presentations, can be found at www.BallyTech.com.

Media Contact:Elizabeth Purdy
(905) 988-3999
bpurdy@strategy9.com
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