Atlanta, GA (RPRN) 8/13/2009–Cinematic style is about to take center stage when Turner Classic Movies (TCM) and Bloomingdaleâ€™s partner on a major, multi-faceted initiative celebrating the fashion of Hollywoodâ€™s leading men and leading ladies. LIGHTS, CAMERA, FASHION will bring the art of film fashion to 36 Bloomingdaleâ€™s stores in 18 top markets through specially designed in-store exhibits, contests and live events, including appearances by TCM host and film historian Robert Osborne. TCM is one of several partners working with Bloomingdaleâ€™s on the initiative, which begins in August and continues through October.
â€œTurner Classic Movies and Bloomingdaleâ€™s are both known for impeccable style and sophistication, making this an ideal partnership,â€ said Tricia Melton, senior vice president of entertainment marketing for TCM, TBS and TNT. â€œWe are delighted to work with Bloomingdaleâ€™s in bringing this celebration of Hollywoodâ€™s influential fashion to stores across the nation.â€
â€œWe wanted our film salute to have roots in the enduring glamour of Hollywood, while stretching all the way to the excitement of todayâ€™s most notable independent filmmakers,â€ said Jack Hruska, executive vice president of creative services at Bloomingdaleâ€™s. â€œWe are thrilled that TCM has worked with us on so many levels that combine what is contemporary with what is classicâ€.
The following is a rundown of multiple elements in the LIGHTS, CAMERA, FASHION initiative:
Exhibit Walls: Each store participating in LIGHTS, CAMERA, FASHION will feature two full exhibition walls with 16 portraits each of Hollywood stars, accompanied by biographical information, notable film credits and trivia. The images will come from TCMâ€™s Leading Ladies and Leading Men books, copies of which will be on display at the exhibit wall and available for purchase. In addition, DVDs of five specially selected classic films will be on display and available for purchase. Movie fans also will be able to pick up free copies of TCMâ€™s monthly Now Playing guide, which will feature a full-page ad touting the TCM/Bloomingdaleâ€™s promotion.
Black & White Fashionable Fundraiser: The weekend of Aug. 27-30, participating stores will host a special Black & White Fashionable Fundraiser event, joining Bloomingdaleâ€™s signature black & white main floors with the glorious black-and-white photography of many classic films. Trivia questions will be displayed throughout each store during the event, giving shoppers the chance to submit their answers in special boxes. One grand prize winner will be chosen from each region to receive a TCM Movie Library, complete with 80 of cinemaâ€™s greatest films. A second prize winner in each store will receive a TCM gift basket. Additional winners will take home a TCM crossword puzzle book.
TCM Host Robert Osborne Appearances: Robert Osborne, who serves as host for TCM and official historian for the Academy AwardsÂ®, will be in New York stores in September. Heâ€™ll sign copies of his latest book, 80 Years of Oscar, as well as TCMâ€™s Leading Ladies and Leading Men.
Set the Scene Cast Party Displays: Beginning in mid-August, participating Bloomingdaleâ€™s stores will feature Set the Scene Cast Party displays in the housewares and table top departments. The table settings will include TCM film images integrated using frames, place cards, mock scripts and TCM tune-in messaging.
New York 59th Street Flagship Store Window Display: Kicking off the 11-week event will be a special store window display at Bloomingdaleâ€™s flagship store on Lexington Ave. in New York. The display will feature beautifully framed images of iconic Hollywood stars and clothes that influenced the nationâ€™s fashion. First, the window will feature images of 16 trend-setting actresses, such as Lauren Bacall, Ingrid Bergman, Joan Crawford, Elizabeth Taylor and Katharine Hepburn. A few weeks later, the window will change over to celebrate Hollywoodâ€™s fashionable men, including Clark Gable, Montgomery Clift, Robert Mitchum, Kirk Douglas and James Cagney. In addition, the window display will feature mannequins showcasing cinematically inspired womenâ€™s and menâ€™s designer outfits.
Bloomingdaleâ€™s Best of Menâ€™s Catalog: TCM images and tune-in messages will be incorporated into Bloomingdaleâ€™s September Best of Menâ€™s fashion catalog. The catalog will feature a six-page section showing a modern adaptation of the business suit, complete with a slimmer silhouette, subtler patterns and a four-button vest.
TCM Classic Movie News: TCMâ€™s on-air digest of news about classic movie entertainment will tout the TCM/Bloomingdaleâ€™s partnership. Classic Movies News provides the latest information about home-video releases, books, CDs, exhibits, events, etc.
Participating in TCM and Bloomingdaleâ€™s LIGHTS, CAMERA, FASHION are stores in New York, Huntington, White Plains and Garden City, N.Y.; Los Angeles, San Francisco, San Diego, Sherman Oaks, Newport Beach, Palo Alto and Costa Mesa, Calif.; Chicago, Skokie and Oakbrook, Ill.; Atlanta, Ga.; Miami, Orlando, Boca Raton, Palm Beach Gardens and Aventura, Fla.; Las Vegas, Nev.; Chestnut Hill, Mass.; Hackensack, Short Hills, Bridgewater and Wayne, N.J.; King of Prussia and Willow Grove, Pa.; Chevy Chase, Md.; McClean, Va.; and Bloomington, Minn.
Turner Classic Movies is a Peabody Award-winning network celebrating 15 years of presenting great films, uncut and commercial-free, from the largest film libraries in the world.Â Currently seen in more than 80 million homes, TCM features the insights of veteran primetime host Robert Osborne and weekend daytime host Ben Mankiewicz, plus interviews with a wide range of special guests.Â As the foremost authority in classic films, TCM offers critically acclaimed original documentaries and specials, along with regular programming events that include The Essentials, 31 Days of Oscar and Summer Under the Stars.Â TCM also produces a wide range of media about classic film, including books and DVDs, along with hosting a wealth of materials at its Web site, www.tcm.com.Â TCM is part of Turner Broadcasting System, Inc., a Time Warner company.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Bloomingdaleâ€™s is Americaâ€™s only nationwide, full-line, upscale department store; and a division of Macyâ€™s, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.
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